Jun 2020 – Jan 2024 · 3 yrs 7 mos · Dubai, United Arab Emirates · Hybrid

• Subsidiary of Smiles e& company / Decision-making design leadership role for iOS, Android and Web ecosystem of apps for grocery delivery startup, acquired by Etisalat in Dec 2021. Reporting to CEO.
• ◆ 1m of orders placed at the end of Q4 2023, 100K+ app downloads by designing and releasing new customer app concept
• ◆ From MVP to $5m acquisition in Dec 2021 by Smiles Etisalat by multiple iterations of MVP, rebranding and improving the grocery shopping experience
• ◆ Improved conversion by +21% and retention by 50% at the end of Q4 2023 by releasing new checkout, search experience and visual direction
• ◆ Received +300% growth in daily orders at the end of Q4 2023 by integrating new design concepts into the Smiles super-app and scaling the product.
• ◆ Created and managed a design team of 3 designers and 2 contract agencies. Created design process.

Dec 2019 – Apr 2020 · 4 mos

• Projects:
• Hertfordshire Growth Hub (digital business support platform) for UK SMEs

Jul 2019 – Jun 2020 · 11 mos

• Led impactful global design initiatives within large design squads, driving measurable improvements in customer experience and key metrics for prestigious clients including Emirates Airlines, KFC, IMKAN, Hertfordshire Growth Hub, The Museum of the Future, and SOLV by Concentrix.
• ◆ KFC Dubai: +28% growth in revenue; reduced average time spent for meal customization to 1:48m; +16% website conversion growth; -5% bounce rate by redesigning web meal customization and ordering experience in Q3-Q4 of 2020
• ◆ Emirates Airlines: +38% growth in ticket bookings; +13% growth in partner revenue from insurance bought via the website; -14% call centre requests related to ticket booking and checking flight status b designing the new homepage, flight status, travel insurance, customer support, ticket booking, and lounge experiences, as well as contributing to Emirates design system;

Jul 2017 – Jul 2019 · 2 yrs · Dubai, United Arab Emirates · On-site

• +38% growth in ticket bookings; +13% growth in partner revenue from insurance bought via the website; -14% call centre requests related to ticket booking and checking flight status b designing the new homepage, flight status, travel insurance, customer support, ticket booking, and lounge experiences, as well as contributing to Emirates design system;

Aug 2016 – Jul 2017 · 11 mos · Kyiv, Ukraine · On-site

• Delivered innovative data-driven design solutions for B2B enterprise FinTech clients as part of a high-performing outsourced design team.
• ◆ DXC Tech: -41% less manual entry errors; +16% average application and calculation processing speed; 1 consistent, secure, cross-department platform; -82% system crashes and error rates by designing internal b2b SaaS enterprise system that helps to transfer, simplify, and make safe financial calculations in Q3-Q4 of 2017
• ◆ Deloitte US: 300+ healthcare and biotech companies signed as platform active user; +21% faster processing time for an average medical claim across the system by designing b2b SaaS enterprise cloud-based commercial-compliance portal for life science companies in Q1-Q2 of 2017.

Jan 2015 – Jun 2017 · 2 yrs 5 mos

• Top-rated designer
• Project domains:
• Real Estate
• Internet Marketing
• Education
• Finance
• Analytics