Jun 2019 – Dec 2020 · 1 yr 6 mos · Panchkula, India

• Led the B2B SaaS Product - Yelo (Online Hyperlocal Marketplace)
• Successfully executed multiple initiatives that resulted in a 20%+ increase in transactions and platform usage
• Planned and executed successful onboarding journeys and DIY flows that boosted customer sign-ups and led to a 15%+ conversion into paid packages, all without Sales Team intervention
• Launched Yelo Shop, enabling users to promote their products on Facebook/Meta, driving increased reach and sales volume
• Integrated multiple payment gateways and delivery management tools to minimize friction and reduce drop-offs on the platform

May 2018 – Jul 2018 · 2 mos

• Fundamentals of Digital Marketing.
• Competition Mapping and Sentiment Analysis of top players in the Management Education space.
• Identified several Bugs to help improve the platform.
• Received a Letter of Recommendation.

Oct 2017 – Jul 2018 · 9 mos

• Social Media Management.
• Developing and maintaining the institution thread on the forum and increasing awareness about DoMS, IIT Roorkee.
• Increased the Number of Users on the thread by more than 7 times as compared to the previous year.
• Increased the Pageviews for DoMS, IIT Roorkee on the platform by 18.82% as compared to the previous year.

Jan 2018 – Feb 2018 · 1 mo

• Point of Contact in IIT Roorkee for promoting the various Cultural, Sports, Quizzing, Literary and Case Study Competitions held during AARUNYA'18 - The Annual Fest of Indian Institute of Management Amritsar.

Dec 2017 – Feb 2018 · 2 mos

• Contributed significantly towards promotional activities of E-SUMMIT 2018, one of the largest entrepreneurship festivals in the country, on social media and offline (in and outside campus) and worked towards making the event a grand success. The event saw a considerable increase in participation from across the country.

Dec 2017 – Dec 2017 · 0 mo · New Delhi Area, India

• Analyzing various trends in the FMCG, E-Commerce and Retail sector.
• Helped in organizing FICCI DIRECT 2017.
• Content creation for FICCI YOUNG LEADERS (FYL).
• Worked on Service Quality Management System (SQMS).
• Connecting with Delegates from various countries for FICCI FRAMES 2018.
• Attended meetings with various Corporates regarding some issues in the E-Commerce and FMCG sector.

Sep 2017 – Oct 2017 · 1 mo

• Point of Contact in IIT Roorkee for promoting the Events, Workshops and Lecture Series held during SAMANVAY'17 - The Annual B-Fest of DoMS, IIT Madras.

Aug 2017 – May 2019 · 1 yr 9 mos

• To handle day-to-day activities on various Social Media platforms.
• To disseminate information regarding various B-School competitions and events.
• To help students on various Social Media platforms for the Admission Process.
• Bridging the gap of information between people from within the organization and outside the organization.
• Look after all Communications - internal & external and also serve as the Official Spokesperson of the institute.

Aug 2017 – May 2019 · 1 yr 9 mos

• Develop and implement a Sponsorship budget.
• Develop proposals in order to send to different organizations in order to solicit Sponsorships.
• Create and implement plans to attain Sponsorships from different grant providers.
• Meet clients and explain to them the need for grants and their eventual benefits.

Aug 2017 – Oct 2017 · 2 mos · India

• Social Media Management.
• Offline Marketing including event management and outreach.
• Increased the Reach of Facebook posts from 3K to 35K+.
• Increased the Sales by 26%.