Mayanknath Jha

Product Manager

Mumbai, Maharashtra, India9 yrs 2 mos experience

Key Highlights

  • Proven track record in product marketing and demand generation.
  • Expert in executing diverse content initiatives for brand visibility.
  • Strong collaborative skills with cross-functional teams.
Stackforce AI infers this person is a Product Marketing Specialist in the SaaS industry.

Contact

Skills

Core Skills

Product MarketingB2b Marketing

Other Skills

Additive ManufacturingAnalytical SkillsArduinoBusiness TransformationCommunicationComputer-Aided Design (CAD)CopywritingCritical ThinkingCustomer Relationship Management (CRM)Digital MarketingDigital TransformationE-LearningEnglishGenerative DesignHubtspot

About

About Me: Hey there! I'm Mayank Jha, a seasoned Senior Associate in Product Marketing with a passion for driving business growth through innovative strategies and impactful initiatives. With over 3 years and 6 months of experience in the tech industry, I thrive in dynamic environments where I can leverage my skills and expertise to make a meaningful impact. Professional Journey: Currently, at Facilio Technology Solutions, I am entrusted with spearheading product marketing initiatives aimed at refining our CMMS positioning and messaging. Working closely with cross-functional teams, I have successfully executed diverse content initiatives, ranging from case studies to webinars, to enhance brand visibility and drive engagement. Noteworthy accomplishments include the development of messaging and positioning for the education vertical, resulting in the successful launch of MVP assets. Prior to my current role, I held pivotal positions at LeadSquared MarketXpander Services, where I showcased my prowess in driving demand generation activities across BFSI verticals. From contributing to significant ARR growth to organizing large-scale virtual events and securing prestigious case studies, my journey has been marked by tangible achievements and a relentless pursuit of excellence. Competencies: Equipped with a diverse skill set, I am proficient in various tools such as HubSpot, Zoho, and Google Analytics. My expertise spans product and content marketing, business development, ABM, SEO, and market research. I pride myself on being a collaborative team player with strong leadership skills, always striving to stay ahead of industry trends and deliver results that exceed expectations. Let's Connect: I am always eager to connect with fellow professionals, share insights, and explore new opportunities for collaboration. Feel free to reach out via LinkedIn or drop me a line at mayankjha9297@gmail.com. Let's connect and embark on a journey of growth and success together! Warm regards, Mayank Jha Phone: +91-8329722862

Experience

9 yrs 2 mos
Total Experience
2 yrs 3 mos
Average Tenure
2 yrs 3 mos
Current Experience

Emeritus

Assistant Product Marketing Manager

May 2024Present · 2 yrs 1 mo · Mumbai, Maharashtra, India · Remote

Product marketing alliance

Member

Mar 2024Present · 2 yrs 3 mos · India

PMM

Facilio

Senior Associate - Product Marketing for Connected CMMS

Jul 2023Feb 2024 · 7 mos · Chennai, Tamil Nadu, India · On-site

  • Collaborate with teams like product management, sales, marketing, design, & implementation to refine our CMMS positioning & messaging.
  • Execute diverse content initiatives such as case studies, webinars, product videos, ad copies, blogs, presentations, battle cards, & landing pages.
  • Provide sales teams with compelling pitch decks & tailored sales collateral for various ICPs & GTM strategies.
  • Design & implemented a unified marketing strategy targeting the education CMMS vertical across multiple regions. [Primarily US, UK, & MEA]
  • Execute diverse content initiatives for core CMMS vertical including webinars, workshops, product videos, papers, and blogs, presentations, battle cards, playbooks, and feature pages
Marketing AutomationB2B MarketingHubtspotProduct MarketingTrainn

Career break

Personal goal pursuit

Apr 2023Jul 2023 · 3 mos · Bengaluru, Karnataka, India

Leadsquared

4 roles

Senior Product Marketing Specialist - BFSI Marketing (APAC, Africa, and India)

Aug 2022Apr 2023 · 8 mos

  • Responsible for driving product marketing activities in all LeadSquared BFSI verticals (Lending, Banking, Insurance, Securities, Fintech, & Wealth Management) in India, APAC, Oceania, & Africa.
  • Defined & refined GTM programs with a strong focus on winning mindshare & increasing awareness (web traffic, demos, pipeline) in the new regions.
  • Additionally, all responsibilities from the previous role.

Product Marketing Marketing Specialist - BFSI

Jan 2022Jan 2023 · 1 yr

  • Responsible for driving product marketing activities in Banking, & FinTech verticals, alongside Lending.
  • Additionally, all responsibilities from the previous role.
MarketingBusiness TransformationMarket AnalysisLead GenerationMarketing AutomationDigital Marketing+6

Content Writer

Feb 2021Jan 2022 · 11 mos

  • Conducted primary & secondary research to identify ICP, personas, & segments, shaping GTM strategies.
  • Integrated product strategy with industry & competitor research to generate MQLs, SQLs, & boost sales.
  • Collaborated with multiple teams - Product, sales, KAM, CSM, SDR, etc. & across various levels to deliver & execute a multichannel content/customer strategy.
  • Responsible for driving all marketing initiatives in two major verticals - Lending & Real Estate Executed diverse content initiatives such as case studies, customer testimonials, e-books, landing pages, newsletters, sales enablement, PRs, & more for brand awareness & revenue generation.
  • Organized internal events for the 30,000+ large BFSI community.
MarketingBusiness TransformationMarket AnalysisLead GenerationMarketing AutomationDigital Marketing+6

Business Transformation Consultant

Dec 2019Feb 2021 · 1 yr 2 mos

  • Actively seek out new leads, prospect, manage, nurture, and convert obtained leads into business opportunities.
MarketingBusiness TransformationMarket AnalysisLead GenerationMarketing AutomationDigital Marketing+6

Seds vit

Event Organizer, ASTRA 2019

Mar 2019Dec 2019 · 9 mos

Organization Skills

Creation labs

2 roles

Event Organizer, WeHack 2.0

Sep 2018Sep 2018 · 0 mo · Vellore, Tamil Nadu, India

Organization Skills

Head Of Design Department at Team UAV

Feb 2018Oct 2018 · 8 mos · Vellore, Tamil Nadu, India

  • Design and development of various prototype micro class fixed wing aircrafts, management of team marketing and publicity.
Organization Skills

Kudankulam nuclear power project

Summer Intern

May 2018May 2018 · 0 mo · Kanyakumari, Tamil Nadu, India

Organization Skills

Seds vit

3 roles

Event Coordinator, Antariksh 2018

Feb 2018Feb 2018 · 0 mo

Organization Skills

Outreach Member

Promoted

Feb 2017Feb 2021 · 4 yrs

  • Participating in coordinating off campus events for school children to increase awareness about Space Science and Technologies
MarketingBusiness TransformationMarket AnalysisLead GenerationMarketing AutomationStrategic Thinking+5

Core Committee Member

Dec 2016Feb 2021 · 4 yrs 2 mos

  • Involved with organizing and coordination of various on campus events to generate awareness and educate students about Space Science and Technologies
Organization Skills

Seds india

Member

Jul 2017Sep 2020 · 3 yrs 2 mos

The hindu education plus club

Research And Development Specialist

Jan 2017Sep 2018 · 1 yr 8 mos · VIT, Vellore

Organization Skills

Education

Vellore Institute of Technology

Bachelor of Technology — Mechanical Engineering

Jan 2016Jan 2020

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