Md Dilnawaz Alam

Digital Marketing Specialist

Gurugram, Haryana, India11 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

10+ years of experience in diverse marketing roles.
Proven track record in high ROI campaign execution.
Expertise in demand generation and media strategy.

Stackforce AI infers this person is a Marketing Professional with expertise in Consumer Technology and FMCG sectors.

Contact

dnawaz2113@gmail.com LinkedIn

Skills

Core Skills

Marketing StrategyDemand GenerationSocial ListeningBrand InsightsCommunity ManagementEngagement StrategySocial Media ModerationCrisis ManagementSales Management

Other Skills

Multi-layered project managementData AnalyticsReportingInsightsMedia planningCampaign reportingCross-functional collaborationSocial media analyticsData synthesisSocial media managementContent planningCustomer engagementContent planning and developmentMarketing Plans and StrategiesConsumer Marketing Campaign Strategy and Execution

About

Results driven marketing professional with 10+ years of experience across consumer technology, apparel and FMCG brands. Currently leading reseller marketing and demand generation for the iPhone and AirPods at Apple. Proven track record of planning, executing and optimising high ROI campaigns across platforms. Skilled in media planning, reseller marketing and operations, budget management, campaign reporting and cross-functional collaboration.

Experience

11 yrs

Total Experience

2 yrs 2 mos

Average Tenure

6 yrs 10 mos

Current Experience

Apple

Assistant marketing manager

Aug 2019 – Present · 6 yrs 10 mos · Gurugram · On-site

1. Marketing and performance media strategy
Leading the planning, strategy and execution of marketing campaigns for product
launch and BAU across digital and traditional platforms
Developing and executing comprehensive marketing and media plans for iPhone and
AirPods aligned with quarterly and yearly business goals and target audience insights,
ensuring effective media mix.
Implementing structured A/B testing frameworks across campaigns to optimise
creative, audience and bidding strategies, driving uplift in conversion rate.
2. Apple premium reseller (APR) marketing
Executing Go-to-Market (GTM) strategies for new iPhone launches and feature
updates, translating global marketing frameworks into localised retail programs
tailored for the Indian consumer electronics ecosystem..
Owning campaign delivery including campaign briefing, media planning, creative
specifications, execution and post-campaign analysis, ensuring consistent consumer
journey across touch points.
Working closely with product marketing, national distributors and creative team to
design integrated, full-funnel marketing strategies while maintaining strong brand
consistency across platforms.
3. Managing Cross-functional programs
Partnering with national distributors, reseller partners and internal business teams to
align resellers campaign activations with sales priorities, ensuring seamless execution
across multi-tier resellers channels.
Managing customer-facing resellers campaigns and in-store experiences to drive
product awareness, footfall and conversion for flagship features such as advanced
camera systems, AI capabilities and Apple ecosystem integrations.
4. Demand generation and GTM initiatives
Planning, development and execution of demand generation campaign and Go-to-
market (GTM) initiatives that drive sales communication and affordability messaging
with the Apple premium resellers

Multi-layered project managementData AnalyticsReportingInsightsMarketing StrategyDemand Generation

Autumngrey (autumn worldwide)

Lead - Social listening and insight analyst (Reckitt brands)

Jul 2017 – Jun 2019 · 1 yr 11 mos · Gurgaon, India · On-site

Roles and responsibilities:
1. Led end-to-end social listening programs across hygiene, health, and home care categories, transforming real-time consumer voice into actionable brand insights for Dettol, Veet, Harpic, and Mortein.
2. Developed and implemented social monitoring frameworks to track sentiment, emerging trends, and brand mentions across multiple digital platforms (X, Facebook, YouTube, Instagram and Reddit)
3. Synthesised large volumes of unstructured social data into concise, strategic reports influencing campaign direction, crisis management, and product innovation.
4. Identified and analysed consumer pain points, conversation spikes, and competitor insights to inform marketing strategy and strengthen brand positioning.
5. Enabled early detection of PR or product-related issues through real-time dashboards and alert systems, supporting brand teams in rapid response and mitigation.
6. Partnered with cross-functional teams including marketing, PR, R&D, and category leads to translate social insights into tangible actions, new content ideas, and innovation opportunities.

Social ListeningBrand Insights

Publicis sapient

Community Manager

Aug 2016 – Jun 2017 · 10 mos · Bengaluru Area, India · On-site

Brands: Allen Solly, Louis Philippe and People (Fashion brands of Aditya Birla Group)
1. Managed and nurtured vibrant brand communities across Facebook, Instagram, Twitter, and LinkedIn, driving engagement for premium apparel brands including Allen Solly, Louis Philippe, Van Heusen, and Peter England.
2. Acted as the frontline voice of the brand, responding to queries, comments, and DMs with brand-appropriate tone and consistency, achieving >95% response rate and improved customer satisfaction.
3. Built and executed platform-specific engagement strategies that grew community size and boosted post interaction rates by double digits YOY.
4. Collaborated with creative and marketing teams to plan and schedule daily content calendars, ensuring alignment with product launches, campaigns, and seasonal collections.
5. Proactively monitored brand mentions and sentiment, flagging key insights and consumer trends to marketing and product teams for strategic input.
6. Developed influencer and brand advocate programs to amplify reach and generate authentic user-generated content (UGC), boosting brand affinity.

Community ManagementEngagement Strategy

Sprinklr

Associate Moderation Services

Jun 2015 – Jul 2016 · 1 yr 1 mo · Bengaluru Area, India · On-site

Brands: Phillips 66, Conoco, Nike and L'Oréal
1. Delivered real-time social media moderation services for Nike and Dell, ensuring brand-safe conversations and fostering positive online communities across platforms including Facebook, Twitter, Instagram, YouTube, and LinkedIn.
2. Monitored user-generated content and brand mentions, enforcing community guidelines and flagging inappropriate or harmful content to maintain brand reputation.
3. Responded to consumer queries, complaints, and product-related feedback in a timely, empathetic, and brand-consistent manner, contributing to improved customer satisfaction and brand loyalty.
4. Identified and escalated potential PR risks or viral issues to relevant brand teams, enabling proactive crisis management and reputation control.
5. Maintained response accuracy and tone consistency by aligning closely with brand playbooks, moderation matrices, and escalation protocols.

Social Media ModerationCrisis Management

Lj hooker

Management Trainee

Jan 2015 – May 2015 · 4 mos · Bengaluru, Karnataka, India · On-site

1. Generated and converted high-quality leads through cold calling, site visits, and digital platforms, contributing to a consistent monthly sales pipeline and target achievement.
2. Conducted property presentations and site tours for residential and commercial projects, effectively communicating USPs, project specifications, and investment value to potential buyers.
3. Negotiated sales deals, finalized agreements, and coordinated with legal and documentation teams to ensure smooth closure of transactions.
4. Built and maintained long-term relationships with clients, delivering personalized service and after-sales support that drove referrals and repeat business.

Sales Management