Meenakshi Bhardwaj — Product Marketing Manager
I’m a strategic product and brand marketer with 6 years of experience across consumer tech, fintech and lifestyle products/platforms. I’ve always believed that great marketing is where strategy meets storytelling. Over the years, I’ve had the chance to build both products and brands — from launching new product categories and payment activations at Google Play and shaping the Gen AI narrative at Google Gemini to launching consumer-first campaigns at Zivame, Trell, and OTO. What excites me most is turning consumer insights into action — simplifying a complex product so it feels intuitive, or building a campaign that makes users smile, share, and connect with a brand. Whether it’s boosting adoption for a new app category, helping a payment solution gain trust, or creating a cultural movement around body positivity or affordability, I measure success by both numbers and narratives. I enjoy working across cultures and teams, designing frameworks that scale, and experimenting with new formats — from editorial storytelling and creator-led campaigns to GTM launches panning traditional and digital media landscape. My career so far has been about making products not just used, but "remembered". Core Skills: Product Marketing | Go-to-Market (GTM) Strategy | Brand Strategy & Positioning | Consumer Research & Insights Mining | Integrated Marketing Campaigns | Digital Marketing | Growth Marketing & User Acquisition | Lifecycle Marketing | User Retention & Engagement | App Marketing (India & SEA) | Fintech Growth Strategy | Influencer & Creator Marketing | Content & Editorial Marketing | Video/Content Commerce Strategy | Cross-Functional Collaboration | Market Analysis & Competitive Intelligence | Product Launches | Performance Marketing | Media Planning | P&L Ownership | Cross-Cultural Storytelling | Stakeholder & Partner Management
Stackforce AI infers this person is a strategic marketer with expertise in Fintech and Social Commerce.
Experience: 7 yrs 7 mos
Skills
- Product Marketing
- Go-to-market Strategy
- Brand Strategy & Positioning
- Integrated Marketing Campaigns
Career Highlights
- Expert in transforming consumer insights into impactful marketing strategies.
- Proven track record in launching successful product categories.
- Skilled in cross-cultural storytelling and integrated marketing campaigns.
Work Experience
Naukri.com
Senior Product Marketing Manager (9 mos)
Product Marketing Manager - Google Gemini & Google Play (1 yr 1 mo)
OTO
Senior Manager - Brand & Product Marketing (1 yr 4 mos)
Zivame
Marketing Manager (6 mos)
Trell
Branding and Communications Lead (1 yr 2 mos)
iTransparity
Senior Copywriter (1 yr 2 mos)
mCaffeine
Brand Marketing (1 yr 2 mos)
foodpanda
Content Apprentice (5 mos)
Education
PGDM at MICA | The School of Ideas
