Jun 2024 – Sep 2024 · 3 mos · Cyberjaya, Selangor, Malaysia · On-site

• Managed Social Media Platforms: Developed and executed organic content strategies on LinkedIn, Facebook and Instagram, resulting in a 12% increase in followers within 3 months.
• Led B2B Marketing Campaigns: Designed, implemented, and optimized digital marketing campaigns to enhance brand visibility and awareness in the IT Consulting and Services sector, achieving a 24.5% engagement rate compared to competitors within 3 months.
• Organized B2B Events: Coordinated and managed events through strategic B2B marketing initiatives,including partnerships with key tech firms, to support the sales team in generating highly targeted leads and
• acquiring new clients.

Nov 2023 – Dec 2023 · 1 mo · Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia · On-site

• Management and growth of reputable electronic brands on platform
• Led and tracked campaign engagement with platform initiatives, to drive merchant growth and
• seller participation
• Aided sellers in problem solving, troubleshooting content violations on live and posts, to ensure
• operations of platform are maintained
• Built strong merchant-seller relationships through effective communication in understanding their
• pain points, to address their needs efficiently

Jun 2023 – Jul 2023 · 1 mo · Remote

• Analyze skincare market for insights into the beauty industry, to come up with communication strategies and media plans for brand awareness and business growth.
• Led team’s efforts by researching the overall market landscape, brand identity and current trends to create project objectives
• Provided brand-specific recommendations based on key findings and proposed next step of actions for potential long-term success and growth of the brand
• Contributed to the client’s decisions in considering the project investments through market research and SWOT analysis of the brand QV skincare

Feb 2023 – Apr 2023 · 2 mos · Hybrid

• Design content posts for social media platforms and support sales management team
• Revised visual theme of website and content design on all social media platforms, leading to improved
• branding of the company with organic follower growth by 70 within a month
• Collaborated with other mental health organizations to promote ECHO service of mental health
• first aid, which boosted engagement rate by 30%.
• Tracked marketing initiatives through analytic reports on social media, which led to
• sponsorships from Malaysiakini and Taylors University, with exceptional communication strategies

Feb 2022 – Dec 2023 · 1 yr 10 mos · Malaysia · Hybrid

• Crafted monthly reports to analyze insights on LinkedIn page & other social media platforms’
• engagement to provide recommendations
• Executed Facebook &Instagram advertisement campaigns for internal event ‘ideaton’ to increase participation rate of students in Sunway area
• Events participation increased by 10% with the social media Ads campaigns, with overall impressions of the club profile page increased by 40%

Nov 2020 – Dec 2020 · 1 mo · Singapore · On-site

• Assist with inventory management tasks, including receiving shipments, conducting stock counts, and replenishing merchandise as needed.
• Provide exceptional customer service by promoting special offers, discounts, and upsell additional products to enhance their shopping experience.
• Collaborate with team members to achieve sales targets, meet productivity goals, and contribute to a positive work environment.

Mar 2020 – May 2020 · 2 mos · Singapore · On-site

• Execute on-page, off-page SEO for company website and social media platforms
• Analysed SEO campaign performance to boost search engine ranking of the company to top 5,
• through market analysis and evaluation
• Managed a Telegram channel community for broadcasts and daily Bitcoin draws, which led to over
• 200 active members and 20% growth in community engagement
• Spearheaded insightful and engaging content for the company’s blog posts and digital content on
• fintech, resulting in increased website traffic and reach through promotional presentations.

Nov 2019 – Nov 2019 · 0 mo · Singapore · On-site

• Filter recruitment of respondents for research project "survey on youths 2019" to ensure respondents meet demographic requirements
• Generate survey progress reports and data validation to supervisor
• Proper account management of questionnaires to maintain confidentialty

Aug 2019 – Oct 2019 · 2 mos · Singapore · On-site

• Conduct outbound calls to prospective customers to promote products or services and generate sales leads
• Maintain a high level of product knowledge to effectively communicate features and benefits to customers
• Utilise effective sales techniques, such as upselling or cross-selling, to maximise sales opportunities
• Provide feedback to management on customer responses, sales trends, and opportunities for improvement

Jan 2019 – Jul 2019 · 6 mos · Singapore · On-site

• Client management to upkeep operations & Ideating content for research webpage
• Liaison with contractors and management through effective communication, ensuring timely
• and quality repairs and renovations
• Professional customer service through phone calls and email enquiries, while maintaining clientele
• relationships by arranging meeting venue and time based on schedule bookings
• Conceptualised digital content ideas and video transcripts for webpage wiki.sg, through rigorous market research. Led to over 1.1k views on YouTube