Melissa Maine

Product Marketing Manager

Raleigh, North Carolina, United States12 yrs 1 mo experience

Highly Stable

Key Highlights

Over 15 years of marketing experience across diverse industries.
Expert in developing go-to-market strategies for cybersecurity solutions.
Proven track record of driving significant business growth through innovative marketing.

Stackforce AI infers this person is a seasoned marketing professional specializing in B2B SaaS and cybersecurity marketing.

Contact

Skills

Core Skills

Marketing StrategyProduct MarketingLeadershipProposal ManagementOral Communication

Other Skills

Adobe Creative SuiteAdobe IllustratorAdobe InDesignAdvertisingAnalyticsBloggingBrandingBudgetingBusiness DevelopmentCommunicationCustomer Relationship Management (CRM)CybersecurityDesignDigital MarketingEditing

About

With over 15 years of experience in marketing, I have developed and executed effective B2B marcom, product marketing, and GTM strategies across various industries, including cybersecurity, software, SaaS, services, products, and government. I collaborate across business units to ensure content, campaigns and enablement enhance branding and drive business goals. I use my passion for messaging, data, and design to create engaging and educational collateral for webinars, social media, videos, landing pages, and blogs. I build relationships and garner trust up through the executive level ensures KPIs and goals are achieved.

Experience

12 yrs 1 mo

Total Experience

2 yrs 5 mos

Average Tenure

2 yrs 4 mos

Current Experience

Ivanti

2 roles

Senior Product Marketing Manager

Promoted

Jul 2025 – Present · 11 mos

Support go-to-market strategy and enablement for Ivanti’s Network Security portfolio, focusing on Zero Trust solutions and hardware updates. Contribute to migration projects, creation of internal and public-facing competitive content, and expansion of web presence across cybersecurity verticals. Collaborate with cross-functional teams to develop messaging and sales tools that enhance Ivanti’s market position and address evolving network security needs.

Product Marketing Manager

Feb 2024 – Jul 2025 · 1 yr 5 mos

Advanced strategic product marketing efforts for Ivanti’s exposure management program, owning risk-based vulnerability management (RBVM) and application security posture management (ASPM). Assisted in developing value-driven messaging and content to highlight key differentiators and guide go-to-market strategies to reach target audiences effectively. Partnered with cross-functional teams to create sales enablement tools and competitive insights, including establishing ideal customer profiles.

Beamery

Senior Marketing Manager

Jul 2021 – Sep 2023 · 2 yrs 2 mos · Remote

Spearheaded global marketing strategies, aligning with branding and business objectives while managing budget at a leading HR tech SaaS startup. Directed content initiatives with high-profile executives, agencies, and vendors, resulting in tens of millions in pipeline influence and secured deals. Transformed our annual virtual event into a premier platform for product awareness and thought leadership on generative AI, leading to a 12-fold increase in prospect meetings YoY. Expert in leveraging content, product marketing, and experiences for significant business growth.

Marketing StrategyMarketing CommunicationsInternational MarketingProduct MarketingDigital Marketing

Emerson automation solutions

Product Marketing Manager

May 2017 – Jul 2021 · 4 yrs 2 mos

Developed and executed product-centric marketing strategies across global regions for a Fortune 500 corporation, with a strong emphasis on software, SaaS, cybersecurity, and automation.
Championed the GTM strategy for emergent technologies, notably digital twin technologies, and cloud-based solutions, highlighting their unique value propositions in core messaging and marketing materials. Collaborated with cross-functional teams and partnered with leading external agencies to curate and disseminate impactful technical content.
Directed global customer and sales meetings, adapting adeptly to virtual platforms during the pandemic. Played a decisive role in pioneering website and app redesigns, ensuring they resonate with our product marketing focus, optimized user experience, and corporate branding.

Marketing StrategyPresentationsLeadershipCustomer Relationship Management (CRM)Product Marketing

Stg design

Marketing Director

Feb 2015 – May 2017 · 2 yrs 3 mos · Austin, TX

Assembled and directed a multi-city, award-winning marketing team for a prominent architecture and interior design firm. Spearheaded innovative RFP processes, resulting in a 25% uptick in won projects from clients like Apple and Oracle. Initiated a comprehensive overhaul of the project database and led dynamic digital and print marketing campaigns, boosting email engagement by 10%+ and social followers by 40%. Distinctively, I was one of the few non-architects promoted to Firm Associate, underscoring my impactful role and versatility within the organization.

Marketing StrategyAdvertisingGoogle AnalyticsMicrosoft OfficeLeadershipProposal Management+3

Wsp | parsons brinckerhoff

Marketing and Proposal Coordinator

Oct 2013 – Dec 2014 · 1 yr 2 mos · Virginia Beach, Virginia

Expertly managed the creation and editing of proposals and presentations for government projects across Washington, DC, Virginia, and the Carolinas. Collaborated extensively with diverse internal teams and clients to ensure strict adherence to RFP guidelines. Participated in color team reviews of proposals. Designed compelling proposal layouts and equipped project teams with detailed briefings and interview training. Demonstrated prowess in strategizing future pursuits and enhancing client relationships.

Microsoft OfficeLeadershipProposal ManagementOral Communication