Jun 2023 – May 2024 · 11 mos · Tel Aviv-Yafo, Tel Aviv District, Israel

• Led communication and go-to-market strategies for product launches and updates that increased adoption and ARR.
• Produced case studies, events, and client spotlights that strengthened brand credibility and attracted key accounts.
• Created training resources for Sales and SDR teams to help them sell with confidence and convert faster.

May 2022 – May 2023 · 1 yr · Tel Aviv, Israel

• Managed and mentored marketing and knowledge base teams to align messaging across the customer journey.
• Optimized web and in-app content, increasing organic traffic by 40%.
• Developed core product messaging and launched a webinar series and content hub to boost user engagement.
• Executed multi-channel lifecycle campaigns and improved Knowledge Base performance, leading to stronger support metrics and reduced ticket volume.

Sep 2021 – May 2022 · 8 mos · Tel Aviv, Israel

• Developed go-to-market content for enterprise products and strategic partnerships.
• Created thought leadership materials that positioned monday.com as an industry leader and drove qualified leads down the funnel.
• Created comprehensive thought leadership material that positioned the company as an industry leader and drove leads down the funnel.
• Partnered with sales, product, and brand teams to ensure every story, from pitch deck to keynote, aligned on clarity, confidence, and value.

Apr 2019 – Sep 2021 · 2 yrs 5 mos · Tel Aviv, Israel

• Scaled the Wix eCommerce Community to 10,000+ members through newsletters, webinars, and advocacy programs.
• Designed gamified education series that boosted engagement and retention.
• Used data and customer feedback to shape both product development and content direction.

Feb 2017 – Apr 2019 · 2 yrs 2 mos · Herzliya Area, Israel

• Built and led the content team, creating UX and marketing copy that turned casual players into loyal fans.
• Developed our social game’s voice, tone and style guide, aligning product, design, and marketing under one cohesive brand.
• Directed narrative content for major game launches and features, increasing user engagement and retention.

Jan 2015 – Feb 2017 · 2 yrs 1 mo · Tel Aviv Area, Israel

• Led our international marketing strategy from new market launches to fashion week moments.
• Expanded into three new international markets, driving a 30% increase in global sales.
• Built partnerships with 15+ global retailers and launched an influencer program that opened doors (and countries).
• Grew our social media following from 151K to 280K with a 6.5% average engagement rate across platforms.
• Led PR campaigns and events across Milan, Barcelona, Paris, and Lisbon, elevating the brand’s global presence.
• Crafted every detail of our brand voice — from collection names to campaign stories — turning fabric into feeling .
• Milano 2015, Barcelona 2016, Morocco 2017, Paris SS18, and Lisbon FW18

Aug 2013 – Jan 2015 · 1 yr 5 mos · Herzliya Area, Israel

• Built and ran campaigns that made top players from our Social gaming products feel seen, valued, and part of something bigger.
• Led CRM and lifecycle marketing initiatives that increased VIP retention by 20%.
• Created exclusive events and promotions that drove a 15% lift in ARR.
• Used data (and a lot of intuition) to turn engagement into long-term loyalty.

Jan 2010 – Aug 2013 · 3 yrs 7 mos · Greater New York City Area

• Wrote for brands like Diesel and Toyota, helping turn strategy decks into stories that people actually remembered.
• Concepted and wrote campaigns across print, and digital.
• Collaborated with art directors and strategists to bring big ideas to life fast.
• Measured success not just in metrics, but in goosebumps.

Jul 2007 – Jan 2010 · 2 yrs 6 mos · Greater New York City Area

• Partnered with advertisers to turn campaign goals into storytelling opportunities that drove results.
• Collaborated with sales, product, and design teams to bring branded media programs to life.
• Wrote and pitched proposals that helped grow multi-six-figure partnerships with major consumer brands (ie: Nintendo Wii, Capcom, and more)

Jan 2006 – Jun 2007 · 1 yr 5 mos · Los Angeles, California, United States

• Translated campaign data into insights that helped shape smarter, more effective sales strategies.
• Built reports and dashboards that gave teams visibility into what was working (and what wasn’t).
• Partnered with marketing and research teams to turn analytics into opportunities for advertisers.