Jun 2022 – Present · 4 yrs

• With very few exceptions, the majority of products in the Marketing Automation and MarTech space have completely failed to build products and features for the Marketing Operations Professional. The industry just keeps giving us more tech to integrate, manage and maintain.
• I'll be taking a community-led approach to building resources that are purpose-built for MO Pros to:
• build centers of excellence that help us demonstrate ROI and earn us a seat at the proverbial “table” of leadership
• help us easily and efficiently accomplish work that we NEVER have time for (hang on, I have another fire 🔥 to put out)
• prove that we’re getting the most out of the technology we’re managing

Jan 2020 – Present · 6 yrs 5 mos

• Ops Cast by MO Pros is a podcast for Marketing Ops Pros by Marketing Ops Pros.
• Tune in here: www.themopros.com/opscast

Jan 2017 – Present · 9 yrs 5 mos

• The number one community for Marketing Operations Professionals.
• I don’t know about you, but I have always found it really hard to find other Marketing Operations Pros to network with both locally and online.
• So in January 2017, I started a Slack channel dedicated to connecting with Marketing Operations Professionals.
• Today we're a growing community of wicked smart Marketing Operations Professionals who love learning and collaborating with each other.
• You can join us here: https://www.marketingops.com/join

Jun 2021 – Apr 2023 · 1 yr 10 mos · Remote

• Helping Stack Moxie as they continue their community-led approach to building product(s) and features. They'll soon launch an Industry Advisory Board, and a Customer Advisory Board.

Jul 2019 – Jun 2021 · 1 yr 11 mos · Irvine

• In the span of just a few years (with a great deal of cross-department collaboration) I helped build, launch, manage and optimize Mavenlink's first-ever user community and Client Advisory Board programs.

Jun 2018 – Jul 2019 · 1 yr 1 mo · Irvine, CA

• Orange County full-service Inbound Marketing Agency. We take great pride in becoming a fully integrated team within your organization and promise that you'll think of us as a remote marketing team.
• As a Director of Marketing Strategy for Client Accounts, I partner with small to mid-size businesses to build and execute a KPI-focused Inbound Marketing Strategy. My clients leverage our full-service marketing agency for content marketing, web design, social media marketing, demand generation, email marketing and more.
• Experts in HubSpot, Magento, Big Commerce, Shopify, Mailchimp, and much more.

Jan 2018 – May 2018 · 4 mos · Orange County, California, United States

• InMobi is a global mobile advertising platform that specializes in delivering the best ROI for mobile marketers. A mobile-first and mobile-only platform, InMobi has been pioneering the next generation of ad experiences, including video advertising, on the back of deep learning based optimization engines.
• InMobi platforms help brands, performance marketers and app publishers engage mobile users across different stages of their lifecycle, converting each mobile moment into an opportunity to drive engagement and revenue. Recognized by Fast Company as one of The Most Innovative Companies in 2016, InMobi reaches over 1.5 billion unique mobile devices worldwide, and is redefining business models for the mobile ecosystem. For more information, visit www.inmobi.com

May 2017 – Jan 2018 · 8 mos · Irvine, CA

• About AerServ:
• AerServ is the leading inventory and audience monetization technology for mobile publishers. AerServ helps thousands of mobile publishers increase revenue through AerServ's ad mediation platform, and increase yield by delivering brand-based ads from the AerMarket ad exchange. AerServ's mediation layer is powered by OpenAuction technology, the industry's first true, comprehensive unified and simultaneous auction. AerServ's entire platform and infrastructure is built with a publisher-first objective and provides best in class support from account managers and software engineers. The company was founded in 2013 and has offices in Irvine, California. Visit AerServ at www.aerserv.com or follow us on Twitter at @AerServ.
• My Role:
• I'm in charge of designing and executing a marketing plan to achieve AerServ's growth goals.

Nov 2016 – May 2017 · 6 mos · Irvine, California

• My primary Objectives / Responsibilities:
• Develop and deploy demand generation programs that align with our growth goals.
• Partner with sales leaders to manage and set pipeline definitions, metrics and goals.
• Liaise with executive leadership, product development, sales, and the marketing team to develop strategies for inbound and outbound campaigns.
• Optimize lead management, data hygiene, lead scoring, and lead nurture models that align with industry best practices.
• Ensure optimal lead flow and follow-up on marketing generated leads.
• Manage and negotiate with vendors while managing the demand generation budget.
• Build and manage the sales + marketing alignment where neither department had previously existed
• Build a new website (www.orangelogic.com)
• Build and execute on product marketing, pricing, and brand marketing strategies
• Evaluate and provide strategic advice on market positioning across multiple verticals
• Implement and manage HubSpot CRM, Website, Blog, and Automation
• Plan and execute on content marketing strategies including social
• More to come as we see more growth!

Mar 2014 – Nov 2016 · 2 yrs 8 mos · Irvine, California

• Achievements:
• Generated over $1,000,000 in incremental opportunities with email campaigns and nurtures in less than 6 months.
• Improved conversion rates on the blog by 1000% with technology and “growth hacks”
• Generated Conference Leads and MQLs that turned to opportunities ~ 20-30% of the time.
• Responsibilities
• 1. Design, manage and constantly improve lead management and lead flow processes and procedures through our marketing stack (HubSpot, Unbounce, and Salesforce).
• 2. Support marketing team & programs with underlying technology & best processes by providing training, analysis and documentation on all marketing technology operations.
• 3. Execute email, webinar & other demand generation campaigns to support marketing lead gen goals.
• 4. Own end-to-end funnel metrics and provide analysis/reporting using Excel/Salesforce/HubSpot to promote smarter data-driven decisions.
• 5. Provide logistic and campaign support for online and offline events.
• 6. Monitor, manage, and maintain quality of marketing database.
• 7. Research, analyze, recommend and execute conferences to help meet the marketing demand generation goals.
• 8. Develop a world class sales & marketing partnership that drives the company’s revenue goals via innovative process improvements, sales enablement, and accurate, intelligent funnel management.
• 9. Work cross-functionally with engineering, product and sales to identify opportunities to optimize data structures or processes to improve marketing and sales productivity.
• 10. Identify marketplace trends, tools and technologies to drive online acquisition, improve conversions, and support the growth of the business.

Jan 2013 – Feb 2014 · 1 yr 1 mo · Tustin, CA

• As marketing administrator, I worked with team members in sales, development, and all other departments in an effort to garner new sales opportunities and improve upon existing client relationships.
• Responsible for project management of a new corporate website, marketing events/conferences, and email campaigns.
• I was responsible for the integration & maintenance of marketing automation platforms at Medata. We used Pardot and ACT-ON. I acted as the CRM administrator for SugarCRM, although we started in Salesforce.
• Additional Responsibilities:
• Managed and update social media channels
• Managed corporate website redesign project and engage key stakeholders
• Helped set standards for design in alignment with brand positioning
• Oversaw the functionality, layout and CMS for the Medata website
• Managed process for creation and updating of content
• Assessed new technologies to determine if they were fit for our needs
• Gathered and report digital metrics and trends
• Managed the process for content owners to update online content
• Worked with marketing organization to build lead generating and nurturing programs to
• attract prospects, build relationships and retain existing clients
• Played a key role in the marketing team to design, build and coordinate a wide mix of
• marketing campaigns and activities, including: partner programs, white papers,
• webinars, PR, SEO, Google AdWords campaigns, social networks, banners, e-
• newsletters, blogs, etc.
• Enhanced and managed marketing information systems to include marketing automation
• systems, integrated CRM (ACT-ON / PARDOT)
• Advised Marketing on how to optimize offline content for online use cases
• Worked with IT on issues affecting website and online presence

Aug 2012 – Jan 2013 · 5 mos · Irvine, CA

• Support all campaigns throughout duration of their flight.
• Daily pacing to ensure full budget delivery.
• Provide customer service to operations, clients and sales as needed.
• Daily optimizations to meet client performance expectations.
• Complete monthly billing process for each campaign.

Jun 2011 – Aug 2012 · 1 yr 2 mos · Irvine, CA

• Maintain account performance on our dedicated Ad Server. Update and/or implement campaign requirements to assist account managers/sales team.
• Specific Media is a next generation media platform company that enables brands to seamlessly connect with consumers no matter where they are. Working across formats and screens, Specific Media makes addressable advertising a reality. Specific Media’s suite of products inspire brands to think differently about their marketing initiatives – combining formats such as video and display and incorporating creative original programming to drive deep engagement and loyalty.

Aug 2010 – May 2013 · 2 yrs 9 mos · Orange County, California, United States

• Studied online marketing, and business marketing strategies. Worked with clientele to improve their marketing strategies. Often led business teams, spending time guiding and encouraging classmates to reach the team goals.

May 2010 – Jun 2011 · 1 yr 1 mo · Tustin

• Account Coordinator, May 2010-Present MEDATA, TUSTIN, CA
• Manage the maintenance of customer production and development processes in the workplace.
• Accomplishments:
• Established a priority log, held weekly meetings to maintain company direction and team focus.
• Established documentation for data tracking and system performance.
• Developed improved processes for managing information required by customers.

Aug 2004 – May 2010 · 5 yrs 9 mos · Dick's Sporting Goods

• Handled both large and small accounts ranging from in-store customers to team sales for schools and athletic programs throughout the greater Orange County region. Established and maintained new clientele, while consistently hitting quarterly goal on overall sales.
• Sales Accomplishments:
• Earned “Excellent Initiative Certificate” in the first six months of employment. Promoted from stock to floor sales.
• Earned employee of the month and two-time Exceptional Sales Performance within the department. Recognized for ability to quickly establish rapport with customers, up-sell products and build a loyal clientele. Promoted to Team Sales.
• Earned Exceptional Sales Performance in Team Sales department. Promoted to Assistant Manager “Key Person”, established three new accounts worth over $10,000.00/year within first twelve months. Recognized for establishing improved operations and organization of department.