Jan 2026 – Present · 4 mos · London Area, United Kingdom · Remote

• PxiNova is a London-registered company building an AI-native product intelligence platform for e-commerce and retail. It uses AI to automate the enrichment, structuring, categorisation, localisation, and governance of product data, turning raw catalogues into consistent, searchable, “AI-ready” product profiles. I am currently working with the co-founders in:
• Leading PxiNova’s market entry and partnerships across the MENA region.
• Working with customers, partners, and investors to shape regional strategy and early GTM.
• Opening strategic relationships and building commercial momentum ahead of scale.

Sep 2025 – Present · 8 mos

• The Arab Media Intelligence Network (AMIN) is an initiative aimed at generating better MENA-localized storytellers, fostering collaboration, and achieving a more solid understanding of media and marketing intelligence.
• AMIN is a growing community of experts in Media and Marketing Intelligence, including analysts, marketers, technologists, agencies, technology vendors, and more. People who work with digital data in the MENA region every day to understand audiences, measure impact, and make informed business decisions. AMIN is for you whether you work in an agency, a government institution, a media house, or a tech company. Whether you use panels, social listening, surveys, or qualitative research. Whether you call yourself a Social Analyst, Research Analyst, Social Media Researcher, or anything else.

Jul 2022 – Sep 2025 · 3 yrs 2 mos · Riyadh, Saudi Arabia · Hybrid

• I reintroduced Crowd Analyzer after its closure in 2021, leading the company’s turnaround and scaling it into a multi-office SaaS and insights venture in MENA. My role combined operations, research, and product building, turning complex challenges into structured, executable strategies that delivered growth.
• Key Achievements
• Generated over $1.5M in SaaS sales within 2 years, while managing P&L to sustain operations and scale
• Reopened three offices in Dubai, Cairo, and Riyadh, and grew the team from 2 to 100+ employees
• Launched and scaled 3 SaaS products (Advertisements Intelligence, Interactive Dashboards, Crowd Intelligence) with full business plans and revenue models
• Delivered a post-acquisition turnaround, increasing ad monitoring and analysis by 120% within 9 months
• Positioned the company as a leading Arabic-first media and data intelligence provider in the MENA region

Mar 2021 – Oct 2023 · 2 yrs 7 mos · Riyadh, Saudi Arabia · Hybrid

• I built the Business Insights unit from the ground up, leading a team of analysts and data specialists and establishing a culture centered on analytical rigor and continuous improvement. I worked closely with executive leadership, presenting insights that directly influenced strategic decisions. My role included refining methodologies to improve predictive analytics and business forecasting, while also designing and deploying analytics frameworks, custom dashboards, and reporting tools tailored to client and organizational needs.
• Key Achievements
• Built the Business Insights function from scratch, enabling data-driven decisions that significantly improved customer retention
• Designed and launched marketing dashboards for 6+ clients, cutting reporting time by up to 70%
• Delivered high-impact reports, including the KSA Digital Government Performance Review, which contributed to securing new business
• Trained and managed a team of 14+ analysts, boosting both output and accuracy to produce over 114 reports monthly

Feb 2020 – Sep 2025 · 5 yrs 7 mos · Cairo, Egypt · Remote

• I conduct literature reviews, gather and analyze data, and contribute to research initiatives aligned with social informatics and digital transformation. I manage all aspects of research documentation, including citations, references, and data organization, while supporting manuscript development and formatting for peer-reviewed journal submissions.
• In addition to academic research, I design and teach methodologies for courses on Marketing Information Systems and Social Media Tools, bridging theory and application. I also contribute to the development of research reports and findings at academic conferences, seminars, and research panels.
• Key Achievement
• ● Co-authored and presented four peer-reviewed papers on social informatics and digital transformation at leading international conferences

Nov 2015 – Feb 2021 · 5 yrs 3 mos · Egypt

• I led data analysis initiatives that informed and optimized marketing, sales, and product strategies. I focused on improving reporting tools and streamlining data processes to enhance accessibility and enable faster, insight-driven decision-making across the organization.
• I built and led the Insights and Reporting function from the ground up, transforming raw data into strategic business intelligence. I created custom dashboards to track market trends, monitor consumer sentiment, and evaluate brand performance, providing stakeholders with clear, actionable insights.
• Key Achievements
• ● Created and mentored a high-performing team, contributing to the company’s growth to 70+ employees across 3 offices
• ● Spearheaded a $6M fundraising effort by leveraging strategic insights to attract and engage investors
• ● Established a revenue-generating Insights and Reporting department within a startup environment
• ● Delivered over 300 custom research reports for clients in telecom, banking, and the public sector
• ● Increased client retention to 85% through proactive insights and consistently high-value deliverables

Dec 2013 – Jul 2019 · 5 yrs 7 mos · Egypt

• I trained participants at AUC’s SCE in designing and executing effective marketing and content strategies. I developed and delivered structured lessons covering social media strategy, content creation, analytics, SEO, and paid media. I also designed the full Digital Marketing Certificate program—creating the curriculum, learning materials, and assessment tools from the ground up.
• My instruction was highly practical and platform-specific, with a focus on Facebook, Instagram, LinkedIn, TikTok, and Twitter. I led hands-on workshops using real-world case studies and industry-standard tools to bridge theory and practice for working professionals.
• Key Achievements
• ● Trained over 500 professionals across more than 20 cohorts in digital marketing and social media strategy
• ● Designed and implemented real-world course content that improved learner outcomes and boosted NPS scores by 90%

Dec 2011 – Nov 2015 · 3 yrs 11 mos · Singapore, Singapore

• I segmented audience behavior and demographics to support the development of targeted engagement strategies and content frameworks. I closely monitored social media trends, sentiment, and platform conversations to deliver actionable insights that informed marketing and communication decisions.
• Using a combination of analytics tools and third-party platforms, I gathered and analyzed data across channels—tracking metrics such as engagement, reach, impressions, and follower growth.
• In parallel, I conducted in-depth competitor analysis to assess brand positioning, highlight gaps, and uncover opportunities for differentiation. My work played a key role in shaping data-backed PR strategies and strengthening digital brand presence.
• Key Achievements
• ● Revamped Brandtology’s Arabic monitoring system, optimizing workflows and usability to significantly improve efficiency
• ● Enhanced analysis and reporting standards by collaborating with the technical team to refine methodologies and data quality
• ● Led multilingual reporting efforts for major global clients—Nestlé, Unilever, and Shell—across six APAC markets
• ● Delivered over 100 reports with strategic insights, directly supporting PR and brand reputation initiatives
• ● Directed the expansion and operational setup of a new MENA regional office to support localized social analytics

Mar 2009 – Mar 2010 · 1 yr · Cairo, Egypt

• Establish TIEC office at Cairo University.
• Support students' innovation in theory and practice.
• Help students to transfer ideas into productive business startups.