Dec 2023 – Sep 2025 · 1 yr 9 mos · Bengaluru, Karnataka, India · Hybrid

• Develop and own the retention and engagement strategy for key gaming categories including Win Patti Skill and casual games — optimizing customer lifetime value (LTV), retention rates, and revenue per active user.
• Segment users based on lifecycle stage, spend patterns, and churn risk, driving targeted reactivation and engagement programs across multiple cohorts.
• Design and execute data-driven lifecycle journeys (daily, weekly, monthly) across Push Notifications, In-App Messages, SMS, WhatsApp, and Email, improving relevance and campaign ROI.
• Achieved 18%+ uplift in monthly retention and 2.3x increase in repeat gameplay sessions through continuous testing, behavioral targeting, and funnel optimization.
• Track and optimize campaign ROI, monitoring user behavior, engagement, and spend to inform data-backed decision-making and reporting.
• Collaborate cross-functionally with Product, Tech, Revenue, and Analytics teams to enhance automation workflows, accelerate GTM execution, and strengthen lifecycle impact.
• Analyze customer journeys and identify drop-off points to drive reactivation and reduce churn across cohorts.
• Partner with analytics teams to build dashboards for funnel, cohort, and retention analysis, enabling precise campaign attribution and optimization.
• Support new product launches and category activations, orchestrating lifecycle messaging to drive adoption and engagement during go-live phases.
• Leverage CleverTap to implement advanced segmentation, trigger-based campaigns, and cross-sell/upsell strategies, resulting in a 22% increase in LTV among high-value cohorts.

Jul 2022 – Dec 2023 · 1 yr 5 mos · Bengaluru, Karnataka, India · Hybrid

• Led the end-to-end development and execution of growth campaigns across Push Notifications, Email, SMS, On-site Messaging, and Automation — driving a 15% increase in user engagement and tangible revenue growth.
• Boosted Push Notification CTR from 1.25% to 4.75% through A/B testing, personalized targeting, and iterative campaign optimization.
• Collaborated with Product, Data, Revenue, and Engineering teams to align lifecycle goals, leading to a 20% increase in campaign effectiveness and improved go-to-market velocity.
• Analyzed user behavior via Amplitude/Mixpanel, identifying friction points that enhanced targeting accuracy by 35% and boosted conversion rates by 15%.
• Designed automated journeys and trigger-based workflows that delivered a 67% uplift in conversion and 25% higher engagement across lifecycle touch points.
• Launched the first-ever Futures Trading Campaign on CoinDCX Pro, driving substantial trader participation and revenue in crypto derivatives.
• Spearheaded the CoinDCX VIP Program for top-tier traders, strengthening loyalty and engagement among high-value cohorts.
• Drove education-led acquisition through the “Learn & Earn” program, engaging 12K+ weekly participants and fostering product adoption.
• Executed cross-sell and upsell strategies to expand wallet share, and led new coin listing campaigns, accelerating adoption through insight-led messaging and positioning.

May 2021 – Jun 2022 · 1 yr 1 mo · Bengaluru, Karnataka, India · Remote

• Led market research and SWOT analyses across India, UK, US, and Dubai, driving a 5% market share increase and 10% growth in customer acquisition.
• Partnered with CEO and Sales teams to identify and pursue 5+ client acquisition opportunities monthly, expanding revenue and entering UK and US markets.
• Developed and executed long-term content strategies and editorial calendars, boosting brand awareness by 30% within 4 weeks.
• Automated performance tracking and reporting systems, cutting manual effort by 40% and improving insights sharing.
• Used marketing analytics tools to analyze user behavior and run multivariate tests, enhancing marketing funnel performance and user experience.
• Created dashboards and responded to ad-hoc data requests to aid cross-functional decisions and improve campaign agility.

Nov 2019 – May 2021 · 1 yr 6 mos · Bengaluru Area, India

• Managed the Digital Communication Division of multiple special projects which involves 1lakh+ retailers(including mobile notifications, Andriod push/webhook notifications, SMS, In-App Pop Up notifications using CleverTap, Upshot, Gupshup, Marketplace, coupon engine, and different marketing tools).
• Managed several locations for marketing promotions, day-to-day campaign analysis, and planning.
• Created coupon codes for different business units within ShopX.
• Managed coupon details, analyzed and made usage reports.
• Running and implementing campaigns (smartphones, featurephones, and accessories)
• Designed banners on Canva for product promotions.
• Analyzed sales data and created reports for better sales performance.
• Proactively identified issues and made actionable recommendations to the team to achieve the targeted Daily Active App Users and Daily Converting Users.
• Assisted in market analysis and client surveys and also collaborated with internal resources to track metrics and develop reports.

Jun 2017 – Jul 2017 · 1 mo · Ranchi Area, India

• I did a primary survey on "Pradhan Mantri Mudra Yojana In the state of Jharkhand", it was one of my NTCC dissertations given to me by my university.
• And during this part, I also helped a certain team with the Economic Survey of India of 2017.