Nov 2024 – Sep 2025 · 10 mos · Remote

Nov 2023 – Nov 2024 · 1 yr · Remote

Jun 2022 – Oct 2023 · 1 yr 4 mos · Remote

Apr 2021 – Jun 2022 · 1 yr 2 mos · Noida, Uttar Pradesh, India

• As an IoT category marketing manager, I drive key elements of our marketing (eg. site content, traffic, events, social, PR) and partner with various central teams to create and drive the marketing strategy and plans on and off the marketplace, support programs to ensure flawless execution of high impact marketing campaigns. This would include working with Brands, external Vendors, Seller partners and partnering with the Traffic/ Digital/web/ Creatives team to develop an integrated marketing approach across channels( organic, paid and websites)
• Collaborate cross-functionally with demand generation, brand teams, business marketing, web and digital teams, and other teams to understand business requirements, with creative teams for creative assets & with external third-party vendors to build alignment around go-to-market plans and identify and execute high-impact revenue initiatives for our IoT WoRKS by HCL category.
• Create UX design messaging, content assets, and sales enablement assets like microsites, webpages, emails, landing pages, Banners, events, webinars, brochures and ensure that everything is per the guidelines
• Planning and executing the innovative go-to-market programs that can create significant improvements in our go-to-market performance like Thought leadership initiatives, Twitter series, LinkedIn campaigns, new product launches, cross-category placements, developing, executing site-wide category events etc.
• Work on traffic channels like homepage, SEO, SEM, Social Media, App push, E-mail, Associate partners etc. to continuously improve traffic for the category

Dec 2019 – Apr 2021 · 1 yr 4 mos · Noida Area, India

• Specialized in designing Campaigns and Digital services which are part of a 360 degree approach to campaign enablement and pipeline growth for the organization. Primary responsibilities includes:
• Developing Strategic and targeted campaigns across all industries and offerings
• Developing Comprehensive and fused list building and account research
• Focused on partnering with sales professionals, technical offering experts, and regional marketing to develop and execute digital marketing campaigns
• Generated sales leads through digital engagements such as landing pages, calls-to-action, and other lead generation UX design content.
• Heavily involved in the end-to-end digital marketing campaign lifecycle. Including content creation, data analysis, providing optimization recommendations, and lead management
• Use of AI tools such as DiscoverOrg , Insidesales.com/ XANT, LinkedIn Sales Navigator, Heatmaps, SalesForce.com etc. to create account-level battle cards

Feb 2019 – Dec 2019 · 10 mos · India

• Learn and maintain in-depth knowledge of Oracle Linux & OVM offerings, competitive products and technologies and industry trends. Primarily responsible for :
• Business Development
• Client Retention and Success
• Working knowledge on Oracle Fusion CRM (Equivalent to Salesforce.com SFDC )
• Data Analysis
• Competitive Analysis
• Market Research (Secondary) by help of various channels LinkedIn Sales Navigator, DiscoverOrg , InstallBase etc.
• Advanced Excel ( VLookup, Hlookup, Pivot table, Formula and as per the need )
• Cold calling
• Lead generation through product and area specific campaigns
• Consultative Selling to VP, CXO level executives for State & Local Accounts of North American market.
• Management consulting

Apr 2018 – Jun 2018 · 2 mos · New Delhi Area, India

• Responsible for:
• 1. Increasing penetration rate of the incentive program RPD Shakti.
• 2. Measured the satisfaction level of rural preferred distributors (RPD’s) with the existing incentive program schemes.
• 3. Extended distribution areas by encouraging them to locate new RPD’s by using tools of Location Intelligence.

Apr 2016 – Jun 2016 · 2 mos · New Delhi Area, India