May 2022 – Jul 2024 · 2 yrs 2 mos · Palo Alto, California, United States · Hybrid

• At SciSpace, I have led a marketing team of 10+ professionals, crafting compelling narratives and elevating the brand to iconic status. Leveraging my expertise in growth, content, and organic marketing, I focused on humanizing the marketing approach to forge deeper connections with our audience, ultimately enhancing brand presence and contributing to revenue growth.

Apr 2021 – Mar 2022 · 11 mos · Bengaluru, Karnataka, India

May 2022 – Oct 2023 · 1 yr 5 mos · Bengaluru, Karnataka, India · Remote

• Led brand transformation and strategic marketing initiatives for the startup, driving sales enablement.
• Developed and executed social media strategies to enhance brand visibility and engagement.
• Hired and mentored the marketing team and collaborated with cross-functional teams to plan content and optimize marketing efforts.

Jan 2020 – Apr 2021 · 1 yr 3 mos · Noida, Uttar Pradesh, India · Hybrid

• Managed a high-performing and engaged marketing agency.
• Outlined a full 360-degree go-to-market plan, content roadmaps, and marketing objectives aligned with the organization's end goals.
• Successfully drove the company through the brand transformation journey.
• Worked closely with the leadership team to strategize, develop, and execute AWS partnership programs.
• Executed corporate marketing functions — brand awareness, PR, collateral designing, event management, sales enablement content creation, refinement of internal communications, and bringing maverick ideation into play.

Aug 2019 – Jan 2020 · 5 mos · Noida, Uttar Pradesh, India · On-site

• Client servicing, account management, and service delivery in the digital marketing domain.
• Responsible for planning content calendar and creating technology-focused thought leadership content for Fortune 500 companies like CloudBees, Micro Focus, and Alibaba Cloud.
• Worked closely with designers and social media team for creatives and collateral designing.

Dec 2016 – Jul 2019 · 2 yrs 7 mos · Noida, Uttar Pradesh, India · On-site

• Worked closely with the product development and sales team to help the target audience bridge their knowledge gap in the IT field (Cloud Computing) and expand the brand outreach globally.
• Ran and managed an in-house marketing team of six.
• My key responsibilities included copywriting, editing, in-depth research on emerging cloud technologies to deliver compelling content assets to the target audience, growth marketing, social media optimization, customer behavior analysis, brand awareness, and omnichannel content marketing.
• Acted as the conduit between the brand and the consumer.

Apr 2016 – Oct 2016 · 6 mos · Noida, Uttar Pradesh, India · On-site

• Responsible for writing and editing technical content assets for the company's Antivirus software products, Office applications, insurance, etc.
• Drafted, proofread, and published content using CMS like WordPress.
• Revamped and updated website content along with press releases, email newsletters, and articles on various technical subjects related to software and Information Technology services.
• Framed engaging content, including the use of keywords and SEO practices without interrupting the flow of the article.
• Besides writing, excelled in conducting market and topical research to make articles relevant and interesting.

Jan 2015 – Mar 2016 · 1 yr 2 mos · Noida, Uttar Pradesh, India · On-site

• Worked as a creative content writer & editor in the gaming genre.
• Key responsibilities included:
• Organizing and drafting content outlines
• Write engaging, high-quality blogs, walkthroughs, cheat sheets, and latest updates for the Gaming industry
• Proofread, edit, and publish the content using WordPress