Dec 2023 – May 2024 · 5 mos · Mumbai, Maharashtra, India

• Hinduja Global Solutions (HGS) operates on a global level working with some of the world’s most popular brands. Co-developed and implemented content strategies for brand awareness among the target audiences in alignment with brand goals through social media posts, blogging, and client website.
• Content requirements managed for clients such as Interups Inc., Tata Chemicals, Honda Batteries e-Swap, Mahindra Accelo, Cero, Berger Paints, HGS Interactive, and Greaves Retail.

Jan 2022 – Nov 2023 · 1 yr 10 mos · Bengaluru, Karnataka, India

• This was a start-up where we prepared content for the app that contained diverse engaging content for children (age group up-to 12 years) such as newspaper, gamified general knowledge section, quizzes under different categories such as world news, science and technology, business news, animals and environment, world culture and arts, history and geography, sports, world leaders, landmarks, unique discoveries.
• Developed content for school books (general knowledge books from calss 1 to class 8), UN's GCEd-based learning products - all conceptualized, decided upon, executed and delivered by the creative team.

Nov 2020 – Jan 2023 · 2 yrs 2 mos · Bengaluru, Karnataka, India

Jul 2017 – Oct 2020 · 3 yrs 3 mos · Bengaluru, Karnataka, India

• The Art of Living is one of the world's largest volunteer-based organizations, based in Bengaluru, India, and present in 184 countries. I was a content writer-editor. I reviewed and wrote different types of content, including social media posts, newsletters, press releases, web content, articles, marketing copies, Facebook and Google ads, digital marketing copies, as well as worked closely in conceptualizing and writing for landing pages. I also participated in the conceptualizing and executing of online and offline campaigns and shared many innovative ideas.

Dec 2016 – May 2017 · 5 mos · Mumbai

• My Medical Mantra was a medical news portal start-up that covered news from the medical world. I was responsible for selecting, editing, and uploading aggregated as well as news from the MMM reporters on the website. Responsible for ideation and execution of different online campaigns and social media management.

Aug 2014 – Sep 2016 · 2 yrs 1 mo · Mumbai

• Worked for dna of navi mumbai, a special edition for Navi Mumbai, which covered news, politics, civic stories, crime stories, local developments, features, and letters from readers, etc. Responsibly executed the task of delivering an appealing and error-free newspaper.
• As a desk person, I also handled tasks such as selecting and editing stories and conceptualizing page layouts. In the last few months with the newspaper, I was given the charge of managing the desk entirely, overseeing, and coordinating with different departments and reporters to ensure the smooth publishing of the edition every day.

Feb 2014 – Aug 2014 · 6 mos · Mumbai, Maharashtra, India

• I was a content writer with Percept Profile. As part of my job, I wrote press releases, prepared pitch notes, profiles, interviewed eminent people from the lifestyle and entertainment world. I worked for clients like Schwarzkopf Professional, Tupperware, Inorbit malls, Femina Miss India, EsselWorld, Water Kingdom, Maharashtra Tourism Development Corporation, and Zee Media.

Nov 2012 – Nov 2013 · 1 yr · Bengaluru, Karnataka, India

• I was a website content writer. I wrote for various projects, current affairs related to the success stories of individuals, and the Art of Living - India. I also got an opportunity to research and write extensively about natural farming, free education for children, and other service stories. I traveled to Madhya Pradesh, Andhra Pradesh, and Maharashtra to understand the projects underway and write about them then. I worked closely with the SEO, SMM, digital marketing, landing page development, and social media team.

Jul 2012 – Aug 2012 · 1 mo · Bangalore

• Worked as an Intern for a month and reported on impactful stories related to civic beat written under a byline and covered other beat stories as staff correspondant.
• In this internship, I had the privilege to report stories that included exclusives, scoop, features, cover stories, interviews, and cover press conferences. I have the experience of writing about different beats, from crime to politics, business to art and culture, economy to spirituality, industries to aviation, among others. I received acknowledgment for my work as a journalist from the resident editor of the company then.

May 2012 – Jun 2012 · 1 mo · Bangalore

• Worked as an intern at the news wire agency, reporting various beat stories.
• In this internship, I had the privilege to report stories that included exclusives, scoop, features, cover stories, interviews, and cover press conferences. I have the experience of writing about different beats, from crime to politics, business to art and culture, economy to spirituality, industries to aviation, among others. I received acknowledgment for my work as a journalist from the resident editor of the company then.

Jun 2011 – Aug 2011 · 2 mos · Mumbai

• I worked in the English department forming questions for the competitive exams study material. As part of my job profile, I wrote for academic books of competitive exams in English (Language Department). I developed questions and their answers along with logical reasoning for why a particular answer is apt for the question

Oct 2009 – Nov 2009 · 1 mo · Mahim

• I got an opportunity to cover the entertainment world and television shows.
• In this internship, I had the privilege to write exclusives, scoop, features, interviews, and cover press conferences. I received an acknowledgment for my work as a journalist from the resident editor of the company then.