Ausmita Sengupta

CEO

Kolkata, West Bengal, India7 yrs 2 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in driving impactful PR campaigns.
Strong media relations with top-tier actors and directors.
Proven track record in strategic media planning.

Stackforce AI infers this person is a Public Relations Specialist in the Entertainment industry.

Contact

Skills

Core Skills

Public RelationsMedia PlanningMedia CoverageCrisis Communications

Other Skills

Project ManagementContent CreationDrafting Press ReleasesBranded ContentStrategic ThinkingNegotiationPitching MediaAttention to DetailClear CommunicationsContent ManagementStrategic CommunicationsTeam LeadershipIntegrated MarketingPersuasionExternal Relationships

About

With 3+ years in the entertainment industry’s creative and communications space, Ausmita Sengupta blends media strategy, artist management, and content execution with a storyteller’s flair and a strategist’s precision. Currently playing the real-life role of a Public Relations Manager at SVF, she shapes narratives, builds meaningful media alliances, and ensures every project gets its well-deserved spotlight be it through press releases that inform and impress, or interview questions that spark more than just polite nods. From ideating relatable content to executing campaigns across digital, TV, and print, she’s collaborated with all major media houses in Kolkata, earning her stripes (and headlines) in a city that thrives on conversation. Her academic foundation in Media Science from NSHM College sharpens her edge in campaign planning and media execution. At the crossroads of sharp instincts and strategic storytelling, Ausmita continues to craft content that connects, converts, and definitely gets talked about.

Experience

Svf entertainment

3 roles

Public Relations Manager

Promoted

Apr 2025 – Present · 1 yr

Public RelationsMedia PlanningCrisis CommunicationsProject Management

Public Relations Executive

Aug 2022 – Apr 2025 · 2 yrs 8 mos

1)Drive end-to-end PR for SVF’s flagship films (Killbill Society, Kabuliwala, Dawshom Awbotaar, The Eken, Karnasubarner Guptodhon, etc.), ensuring high-impact visibility across print, digital & electronic media.
2)Build strong media & celebrity relations—collaborating closely with national award-winning directors and top-tier actors to shape authentic narratives.
3)Craft compelling press releases, media notes & interview storylines; ensure sharp, brand-aligned messaging across all communication touchpoints.
4)Secure strategic barter deals with leading radio stations & digital platforms to amplify campaign reach with minimal spends.
5)Lead artist promotions and press coordination—managing talent schedules, media junkets, and press days with seamless execution.
6)Rolled out buzz-worthy PR campaigns for SVF Brand verticals (Sunrise, Sprite Patro Chai, Sunlight), hoichoi Originals & Studios (Parineeta, Ei Raat Tomar Amaar, Talmar Romeo Juliet), and new SVF Cinemas launches across Bengal.
7)Played a key role in expanding SVF’s PR presence in Bangladesh with theatrical releases like Toofan and Daagi, contributing to the brand’s international footprint.
8)Known for bringing fresh ideas to the table—be it campaign hooks, audience-first angles, or media formats that cut through the clutter.