Jan 2023 – Present · 3 yrs 4 mos

• As a marketing leader in Intuit's Commercial organization, I lead the team dedicated to the craft development and capabilities of all marketers and communicators across Intuit. We empower our team members to delight customers, drive exceptional business results, and advance their careers. We are continuously pushing the boundaries to enhance marketing effectiveness and velocity through Generative AI and marketing competencies to accelerate our GTM transformation and growth.

Aug 2021 – Jan 2023 · 1 yr 5 mos

• Revolutionized the approach to marketing and communications skill development, aligning capabilities with evolving business needs. Including establishing The Intuit Way of Product Marketing, Integrated Marketing Communications and elevating the craft development to a best in class satisfaction rate of 88%.

Jan 2021 – Aug 2021 · 7 mos

• I manage a team of high performing marketers and coach global marketing leaders and practitioners in various functional growth pillars including product marketing, strategic thinking, integrated marketing communications, GTM, consumer insights, compelling storytelling, and sales enablement. Develop team’s capabilities and empower them with insights, coaching, and guidance to sustain high performance. I host a marketing podcast to provide marketers with actionable insights to help them deliver for our customers and achieve business outcomes. Check it out below to learn about topics like effective storytelling across the customer lifecycle, leveraging AI/ML for personalized experiences, and customer-driven experimentation.

Jan 2018 – Jan 2021 · 3 yrs

• Empowered the marketing organization with best-in-class functional competencies so that they have clarity on the skills required to deliver superior customer value and to drive profitable growth for the business. Established the Intuit Way of Marketing through proven marketing frameworks, tools, and processes across brand stewardship, creative development, positioning and messaging, communications, GTM strategy, and product marketing. Evolved learning and development to delivering learning experiences, coaching, and performance support tools in the flow-of-work. Check out our industry-leading functional competencies below to learn more about the skills required for Marketers to thrive in the rapidly evolving industry.

Jan 2015 – Jan 2018 · 3 yrs

• QB Payments:
• Led cross-functional team to develop and execute GTM marketing strategy for acquiring payment customer sign-ups. Including customer research, positioning, messaging, segmentation, pricing, business, and competitive analysis. Led team of product managers, data analysts, and engineers to launch the first personalized experience across the customer lifecycle. Powered by segmentation, data analytics & infrastructure projected to increase penetration of Payments within the QBO base.
• QB Payroll:
• Led GTM strategy of Employee management solutions ($500M) through the customer decision journey with end-to-end marketing across the eco-system, channels, and touchpoints. Including sales enablement, partner, and reseller education. Leveraged customer insight and segmentation to unlock growth opportunity for the payroll business through Assisted Payroll with $0 incremental marketing spend or product feature investment.
• In-product discovery, Payments, and Supplies:
• Drove in-product marketing strategy and execution for payments and payroll supplies to support product launch campaigns, leveraged customer insights to develop targeted and personalized messaging across the customer lifecycle to drive adoption, retention, and LTV. Worked in close collaboration with business units, product designers, and developers.