Oct 2022 – Oct 2024 · 2 yrs · Greater London, England, United Kingdom · Remote

• Vision and Strategy:
• Developed and communicated a product vision for an auditing app supporting train operating companies, improving cross-departmental alignment by 30%.
• Defined and maintained the product roadmap, prioritizing features based on customer needs and business goals. Delivered key features, boosting engagement by 25%.
• Requirement Gathering and Management:
• Elicited and documented user stories and acceptance criteria, ensuring clear product requirements from concept to launch.
• Worked with stakeholders, including train operating companies, to validate requirements, improving customer satisfaction by 15%.
• Prioritization and Backlog Management:
• Prioritized backlog items based on business value, customer feedback, and market trends, balancing short-term wins with long-term strategy.
• Organized the backlog, reducing development time by 20% through better focus and scope management.
• Team Collaboration and Communication:
• Bridged development teams and stakeholders, ensuring alignment on goals, priorities, and timelines for the auditing app.
• Led product demos and sprint reviews, ensuring customer needs were met.
• Decision-Making and Trade-offs:
• Made data-driven decisions on feature prioritization, balancing time, resources, and feedback. Delivered key features in 6 weeks, driving a 20% increase in user retention.
• Managed conflicting priorities and facilitated trade-offs to ensure smooth development.
• Sprint Planning and Review:
• Led sprint planning, defining goals and selecting high-impact user stories. Increased sprint velocity by 15%.
• Conducted reviews to ensure work met criteria, achieving a 98% acceptance rate.
• Product Knowledge and Market Awareness:
• Stayed updated on trends and regulations in auditing and transport, applying insights to product strategy.
• Collected feedback, increasing Net Promoter Score (NPS) by 10%.

Aug 2021 – Sep 2022 · 1 yr 1 mo · Nextbridge · On-site

• Requirements Gathering:
• Collaborated with cross-functional stakeholders to elicit and document business requirements for the boat reservation system, ensuring alignment with company goals and customer needs. Defined user stories and acceptance criteria, streamlining development and enhancing communication between business and technical teams.
• Market Research:
• Conducted in-depth market research and competitor analysis, identifying key opportunities to refine the boat reservation system and establish a competitive edge, resulting in a 15% increase in market share post-launch.
• User Experience (UX) Analysis:
• Performed usability tests and analyzed user feedback to drive UI/UX improvements on the platform, contributing to a 15% increase in user satisfaction and a 20% boost in conversion rates.
• Customer Behavior Analysis:
• Utilized data analytics to understand customer buying patterns and preferences, enabling targeted marketing campaigns that increased customer retention by 18% over 6 months.
• Process Improvement:
• Identified bottlenecks in the reservation and order fulfillment processes, proposing optimizations that led to a 20% reduction in order processing time and improved customer experience.
• Cross-functional Collaboration:
• Worked closely with marketing, sales, and operations teams to align business processes with customer expectations, ensuring smooth integration of new features into the product and achieving a 98% on-time project delivery rate.
• Documentation and Reporting:
• Prepared comprehensive business requirement documents, user stories, and status reports, ensuring clear communication of project progress to senior management and stakeholders.

Jun 2020 – Jul 2021 · 1 yr 1 mo · Lahore, Punjab, Pakistan · On-site

• Product Vision & Roadmap:
• Defined a clear product vision for a Shopify-like platform, aligning business goals with user needs.
• Captured requirements through workshops with stakeholders, ensuring comprehensive understanding and alignment.
• Managed a transparent product roadmap, keeping stakeholders informed throughout the product lifecycle.
• Requirements Gathering & Documentation:
• Elicited, analyzed, and documented detailed business requirements, including BRDs, process flows, and user stories.
• Translated business needs into actionable user stories with acceptance criteria, ensuring clarity for development teams.
• Product Backlog & Refinement:
• Prioritized and managed the product backlog, aligning with business goals and customer feedback.
• Regularly engaged stakeholders to refine and adjust the backlog, ensuring continuous alignment with business needs.
• Actively participated in backlog refinement and development processes, clarifying requirements and ensuring quality.
• Sprint Planning & User Stories:
• Elaborated backlog items into detailed user stories, ensuring adherence to the Definition of Done (DoD) and business objectives.
• Led Sprint Retrospectives to drive continuous improvement and optimized team processes.
• Stakeholder Management & Communication:
• Served as the main liaison between business stakeholders and the development team, ensuring clear communication of expectations.
• Coordinated dependencies and kept stakeholders updated, resolving blockers to ensure timely delivery.
• Quality Assurance & Solution Assessment:
• Collaborated with QA teams to validate that features met acceptance criteria.
• Assessed solutions during development and post-launch, ensuring they met business needs and delivered quality user experiences.

Jan 2018 – Feb 2020 · 2 yrs 1 mo · Sydney, New South Wales, Australia · On-site

• Change Request Management:
• Managed and documented change requests for the hospitality management product, ensuring alignment with business goals.
• Prioritized requests based on business value, working with stakeholders to assess impacts and ensure timely implementation.
• New Feature Development:
• Gathered and analyzed business requirements for new features, translating them into user stories and acceptance criteria.
• Collaborated with the development team to ensure features met both user needs and business objectives.
• Bug Fixes & Issue Resolution:
• Documented, prioritized, and tracked bugs, ensuring clear communication with the development team for timely resolution.
• Validated fixes and performed testing to ensure that issues were properly resolved before deployment.
• Enhancements & Product Optimization:
• Identified opportunities for product enhancements based on user feedback and business needs.
• Worked with the team to plan, develop, and deploy product optimizations that improved functionality and user experience.
• Stakeholder Communication & Documentation:
• Acted as the main point of contact between stakeholders, product owners, and the development team.
• Maintained clear documentation on change requests, features, bug fixes, and enhancements, ensuring transparency throughout the project.

Nov 2013 – Oct 2015 · 1 yr 11 mos · Lahore Pakistan · On-site

• Software Development & Engineering:
• Contributed to the development of a leasing software application, working on key features and functionality for end-users.
• Utilized programming languages and frameworks to design, implement, and maintain efficient and scalable software solutions.
• Collaborated with senior engineers to troubleshoot, debug, and optimize existing code for enhanced performance and reliability.
• Transition to Business Analyst Role:
• Took on additional responsibilities as a Business Analyst, bridging the gap between technical and business teams.
• Engaged with stakeholders to gather, document, and analyze business requirements, ensuring alignment with product goals.
• Translated technical specifications into clear user stories and functional requirements for the development team.
• Worked closely with product managers to define product features and ensure they met both business and user needs.
• Agile & Collaboration:
• Actively participated in Agile processes, including sprint planning, daily stand-ups, and retrospectives, to ensure smooth project delivery.
• Collaborated cross-functionally with software engineers, QA, and product managers to deliver high-quality software on time.
• Quality Assurance & Testing:
• Assisted QA teams by defining acceptance criteria and providing clarifications to ensure comprehensive test coverage.
• Conducted manual testing for new features, identifying bugs and working with the development team for timely resolution.
• Process Improvement & Documentation:
• Contributed to continuous process improvements by identifying inefficiencies and recommending solutions for better software development workflows.
• Created clear, detailed documentation of business requirements, feature specifications, and technical processes to facilitate knowledge sharing across teams.