Mukesh Babu

Co-Founder

Bengaluru, Karnataka, India6 yrs 3 mos experience

Most Likely To Switch

Key Highlights

Achieved 20x growth at FanClash in 10 months.
Led e-commerce transformation at Kerala Ayurveda.
Focused on AI-driven product strategies.

Stackforce AI infers this person is a Product & Growth leader in the E-commerce and SaaS industries.

Contact

Skills

Core Skills

Product ManagementE-commerce OptimizationInfluencer Marketing

Other Skills

Cross-functional CollaborationsProduct DesignData AnalysisCross-functional Team LeadershipStrategic PartnershipsStrategic Planning for GrowthStakeholder ManagementDeal StructuringLeadershipEntrepreneurshipLean StartupManagementMarketingGrowth StrategiesSocial Media Marketing

About

Product & Growth leader with 6+ years of experience across fast-growing startups, Ecommerce, Gaming, D2C brand. I specialise in building and scaling 0-to-1 products, driving cross-functional execution, and solving complex problems at the intersection of product, tech, and business. Highlights include 20x growth at FanClash, 2.5x revenue uplift at Kouzina, and a full e-commerce transformation at Kerala Ayurveda. I'm now focused opportunities where I can work deeply with ambitious teams on meaningful problems statements in this AI era . I thrive in high-ownership environments, operate well in ambiguity, and bring a founder’s mindset to everything I do, driven by clarity, speed, and long-term thinking.

Experience

6 yrs 3 mos

Total Experience

1 yr 3 mos

Average Tenure

1 yr 11 mos

Current Experience

Kerala ayurveda limited

Senior Product Manager

Jun 2024 – Present · 1 yr 11 mos · Bengaluru, Karnataka, India · On-site

Currently revamping US Academy platform teaching high ticket courses by transforming a manual, ops-heavy flow into a self-serve, automated checkout, eliminating ~2 hours of manual ops per enrollment
Before this, I successfully led initiatives that transformed the eCommerce experience of India & US business
Led end-to-end revamp and migration of India & US e-commerce platforms to Shopify, driving +133% conversion uplift (India) and +27% conversion uplift (US) through checkout optimization, CRO, and experimentation
Owned growth and monetization strategy across cart, PDP, bundles, pricing, and checkout; improved checkout-to-purchase conversion from 33% → 49% via A/B testing (GoKwik, Buy Now logic, funnel redesign)
Built data-driven product infrastructure with deep event tracking, funnel analytics, and user segmentation, enabling rapid experimentation and evidence-based decision-making
Led AI-assisted product discovery and support, launching chatbot-driven assisted commerce contributing 7–8% of monthly revenue and improving product findability via search, recommendations, and SEO
Designed compliance-first commerce workflows (prescription approval, regulated products, refunds, order syncs) integrating Shopify, Zoho, Unicommerce, and LimeChat
Partnered cross-functionally with engineering, design, marketing, ops, and finance to deliver platform scalability, operational efficiency, and measurable business outcomes

Product ManagementCross-functional CollaborationsE-commerce OptimizationProduct Design

Goflurry

Co-Founder | Product & Business

Jan 2023 – May 2024 · 1 yr 4 mos · India · Remote

Imagine Linkedin + Fiverr for Brands and influencers where they can connect with one another, discuss brand deals, influencers get paid, and brands can get their campaign delivered.
Built a self-serve SaaS led Marketplace where brands could discover, manage, and pay creators entirely through the product without human intervention.
Designed and shipped self-serve SaaS layer enabling brands to search
100,000+ creators, manage campaigns end-to-end, and process payments
Achieved 80% pilot response rate between creators & brand

Fanclash

Growth Product Manager

Jun 2021 – Dec 2022 · 1 yr 6 mos · Gurugram, Haryana, India

FanClash is an esports fantasy app backed by Sequoia, Falcon Edge, and InfoEdge, with $50M+ in funding. Joined at seed stage and scaled the platform 20x in 10 months through influencer-led growth.
Led end-to-end influencer marketing, the primary growth engine driving 90% of monthly user acquisition and revenue growth.
Built and scaled the influencer channel from scratch, activating over 100 creators/month and managing full-funnel campaign execution.
Forged strategic partnerships with top esports teams, athletes, and brand ambassadors, increasing credibility and fan-driven adoption.
Spearheaded “Play with Influencer” contests, increasing Day 0 conversion to 76% and sign-up to paid conversion to 25%.
Owned and executed high-impact growth experiments and partnerships contributing to the company’s 10x GMV scale-up.
Worked closely with product & marketing to align GTM, improve user retention, and optimize the first-session experience.

Product ManagementCross-functional Team LeadershipStrategic PartnershipsStrategic Planning for GrowthStakeholder ManagementDeal Structuring+2

Kouzina food tech pvt ltd

Founder's Office - Growth & Revenue Manager

Dec 2020 – May 2021 · 5 mos · Bengaluru Area, India

1. Company's first brand PnL owner handling 5 Mn USD
2. When I started I was handling all 7 brands, then moved on to handle on key brand - Warmoven.
3. Responsible for the brand - Warmoven which contributed to more than 60% sales of the company
4. Worked closely with the CEO in charting out the growth plans, initiatives, data-backed decisions on revenue levers like discounts, campaign, pricing. Ran multiple experiments to come up with a lot of useful deductions
5. Ensured the business grew in spite of COVID 19. This was really the highlight.
Fast-tracked a lot of learnings, built meaningful relationships with the founder, managing business during COVID really gave a lot of unique learnings.

Lenshood

Founder - Product & Business

Oct 2018 – Nov 2019 · 1 yr 1 mo · Guwahati Area, India

Recognition
1. Top 15 startup of Startup Assam Initiative
2. IIM Calcutta Incubation Programme Incubatee
We had to shut it down because of negative unit economics, sharing economy for a niche doesn't give you the volume to be profitable, Realised if we owned our inventory we can be profitable but it goes against the core thesis of having things asset-light & scalable. Hence we pulled the plug. Nevertheless, one of the best learning experience of my life.

Flipkart

Business Intern - Special Projects

May 2017 – Jul 2017 · 2 mos · Bangalore

1. Worked on growth of verticals pertaining to 2 festivals - Rakshabandan and Diwali.
2. Improving selection, analysing data from previous sales history and present selection to predict the best combinations of attributes to keep in alpha model(inventory).
3. Built relationships with potential vendors, manufacturers and essential stakeholders pertaining to the verticals .