May 2024 – Present · 2 yrs 1 mo · Hyderabad, Telangana, India · On-site

• Strategically managed a ₹20 lakh monthly marketing budget, increasing ROI by 36% through funnel optimization by more lead generation, negotiation with leading real estate portals (Magicbricks, Housing.com, Estate Dekho)
• Launched a referral program, generating ₹10 crore additional revenue in 2 months through customer acquisition
• Led a cross-functional 5-member team, creating a lead sourcing mechanism and maintaining 4QT CRM
• Optimized performance marketing campaigns through A/B testing which reduced CPL from 350 to 137 on Meta Ads
• Created and analyzed content, leveraging data to track performance metrics, achieving 330k views (10x growth)
• For a new project launch, crafted and implemented go-to-market strategy using storytelling in 3 phases across traditional and digital channels, achieving 56.4K reach & securing 3 pre-purchase agreements
• Executed BTL marketing strategies, including hoardings & exhibition stalls and forged 5+ vendor partnerships
• Implemented an SEO strategy with keyword research and on-page & off-page optimization, & site improvements

Sep 2023 – Sep 2023 · 0 mo · Ahmedabad, Gujarat, India · Hybrid

• Worked for sisten brand: Niro by Nini's
• Spearheaded a month-long Social Media and Content marketing campaign aimed at elevating brand awareness & digital interaction
• Boosted followers by 300 (1600 total) & profile visits by 280% (7.5k); achieved 100% growth in reach (143K), impressions (100K), engagement (26,508 total likes), and a CPC of 0.70 in a limited budget of INR 2k
• Developed a comprehensive content strategy with various content formats, and effectively ran 3 ads using Meta Ads on Instagram

Sep 2023 – Sep 2023 · 0 mo · Dahod, Gujarat, India · On-site

• Conducted in-depth interviews with CInI Members & villagers to gain an understanding of objectives & implementation strategies
• Led 45+ personal interviews and 5+ FGDs in 18 villages and evaluated organizational initiatives, offering crucial community insights
• Conducted an ethnographic study to understand rural community issues and lifestyle for rural branding, communication & marketing
• Produced 40+ case studies and conducted qualitative analysis, and provided valuable insights and recommendations
• Managed 3 key programs: Lakhpati Kisan Yojna 2.0, Menstrual Hygiene Management, Water Sanitation Program

Jul 2023 – Aug 2023 · 1 mo · Gurugram, Haryana, India · Remote

• Conducted market research for Foxy, and designed "Dumb Ways to Buy" campaign, supported by 3 tailored brand film briefs
• Pitched a positioning strategy with a detailed Pre Production deck for Westside to target Gen-Z
• Executed a strategy for Instagram Reels with Caprese, VIP to showcase their 20 best selling bags through 3D animation
• Performed pre-ad testing for Ray-Ban, subsequently presented 2 ad film ideas & a Pre Buzz OOH campaign to enhance visibility

Apr 2023 – Jun 2023 · 2 mos · Pune, Maharashtra, India · On-site

• Developed and executed 5 PPC campaigns on Facebook Ads for better targeting using previous campaign data
• Achieved a 56% improvement in conversion rates by generating 690 leads through a remarketing campaign with a reach - 58545, Impression - 88539, CPL - Rs.13.26, and CTR - 1.77% for DATUM - Diesel ATM, a product of fuel ecosystem
• Strategized and designed a comprehensive traction book aimed at fostering personal and professional growth among 300 employees
• Prepared individual B2B customer journeys for each department after having 15+ meetings and delivered brand assets
• Leveraged marketing automation & CRM systems - Zoho, to implement communication hygiene & lead nurturing practices with CTAs
• Evaluated the effectiveness with the metrics of an open rate between 41.7% and 56.3% and a clickthrough rate of 29.8%
• Closed the sales of DATUM - Diesel ATM that generated Rs.7 lakhs revenue in a span of one month
• Onboarded more clients by pitching to 100+ leads and conducting one-to-one consultations with 10+ clients
• Developed a reel that garnered a view count of 4338+ and promoted it, leveraging relevant hashtags & engaging captions
• Led the conceptualization of “Possibilities Podcast” and developed a content strategy including topic selection & episode formats
• Onboarded 1 Micro Influencer - Thaely and coordinated with 5 more Micro Instagram influencers, to enhance the credibility
• Detected the need for a product-focused Instagram handle via social media data and launched "BusinessAdvantEdge" account

Oct 2022 – Jan 2023 · 3 mos · Mumbai, Maharashtra, India · Remote

• Developed a comprehensive database of the Masters Union's existing 174 YouTube videos in 3 stages
• Utilized knowledge of digital marketing & audience targeting to make playlists to align with MU's goal & cater to the viewers' interest
• Designed engaging and eye-catching video thumbnails that visually represent the content and appeal to the target audience
• Crafted compelling end cards that encouraged viewers to explore more, with appropriate hashtags through keyword research
• Analyzed YouTube channels to identify best practices and areas for improvement, leading to the formulation of strategies
• Devised captivating and click-worthy video titles and descriptions resulting in a significant increase in views & click-through rates

Jul 2022 – Mar 2023 · 8 mos · Ahmedabad, Gujarat, India · On-site

• Ideated and executed a comprehensive content and social media strategy by developing and
• managing a detailed social media calendar to optimize content distribution and audience reach
• 2022-23
• Successfully organized two main events:
• 1. RJ Wars, held during MICANVAS, the annual marketing event, garnered significant
• participation and enthusiastic response with an average of 1000 views on Instagram
• 2. Telav Teaching Project was efficiently managed, showcasing the ability to handle event
• logistics and ensure a smooth execution with the participation of 50 students from the
• college

Jul 2022 – Mar 2023 · 8 mos · Ahmedabad, Gujarat, India · Hybrid

• Gathered consumer insights through 95+ primary interviews to grasp citizens' AMC perceptions and awareness
• Analyzed social media practices of municipal corporations in major cities (Mumbai, Delhi, Chennai, Kolkata) to gain insights
• Recommended six digital amplification strategies to increase reach and engagement on AMC’s social media handles
• Drafted a campaign-cum-competition, “Aapnu Amdavad” for citizens to participate and engage, and build pull-through UGC
• Conducted an informative session on “The Role of a Municipal Corporation” in 'Sri Sri Ravishankar Vidya Mandir' with 150+ students from standard 6th to 8th, along with educating them about civic responsibilities for municipality
• Ideated creative content, theme, and activation strategies for digital Intellectual Properties (IPs) and annual properties

Apr 2022 – Jun 2022 · 2 mos · Bangalore Urban, Karnataka, India · Remote

• Designed visual content for various social media platforms for 'Aarambh 3.0' - world's first & largest virtual youth festival
• Achieved weekly targets of interactions and closures by researching and analyzing the visitor participation
• Established effective communication & researched marketing trends for management & sales team to adapt to market situations

Jul 2021 – Jul 2022 · 1 yr · Ranchi, Jharkhand, India · On-site

• Led retail distribution in the Ranchi cluster for Eveready and Colgate, overseeing 500 outlets per week, optimizing product flow
• Implemented a real-time tracking system for orders, improving visibility and reducing delivery delays by 37%
• Ensured a 3% YOY cost reduction by implementing route optimization strategies which led to a 15% reduction in transportation costs
• Managed Supplier Relationships in a fragmented market resulting in a decrease in complaints from 80 to 55 per month
• Led a team of 5 to manage cluster-level inventory planning for a portfolio of 50+ SKUs to reduce stockouts
• Developed Start-to-end documentation templates and guidelines, resulting in an increase in consistency and clarity
• Boosted Eveready app adoption in 15-20 outlets, enhancing brand presence and product availability

Jun 2020 – Jun 2020 · 0 mo · Ahmedabad, Gujarat, India · Remote

• Conducted exploratory research to prepare database of consumer information by reviewing, validating, eliminating, & refining data
• Managed weekly reports to ensure data accuracy and reliability to facilitate operations for retailers, whole-sellers, and industry firms
• Identified potential data entry errors and reported them to respective departments, as well as purged files to eliminate duplication

May 2020 – Jun 2020 · 1 mo · Ranchi, Jharkhand, India · Remote

• Conducted secondary research about why Mutual Funds are preferred as medium and long-term investment options over others
• Handled customer interaction, created awareness about mutual funds in PSU banks and learned about KYC application process

Dec 2018 – Jan 2020 · 1 yr 1 mo · Ranchi, Jharkhand, India · On-site

• Co-founded Junkyard: Established and operated a handmade gifts & decor business on Instagram
• Successfully achieved profitability within 3 months by catering to a loyal customer base of 50+
• Achieved organic follower growth of 900+ on Instagram
• Managed all aspects of Junkyard, from procurement to Sales & marketing, Resource Sourcing & Procurement, Production & Quality Control, and Finances