Jul 2021 – Aug 2022 · 1 yr 1 mo

• Led digital brand strategy and GTM execution across Xiaomi’s Phones, TVs, Audio, and Ecosystem categories, shaping launch narratives for Flipkart & Mi.com events. Managed media, content, and cross-functional teams to drive measurable impact.
• Key Achievements:
• Owned GTM plans for 20+ product launches, aligning creative, media, and messaging across awareness → conversion
• Led digital campaigns for Flipkart Big Billion Days, Mi Fan Festival, and Super Sale, balancing brand storytelling with ROI-first targeting
• Managed multi-crore digital budgets, integrating performance and brand media
• Designed consumer funnel strategies across D2C, e-commerce, and offline assist channels
• Collaborated with e-comm, media, and platform partners to deliver consistent, high-impact campaign

Apr 2021 – Jul 2021 · 3 mos

• Gained hands-on experience in digital marketing, quickly mastering campaign planning, execution, and optimization across multiple channels.
• Key Highlights:
• Built and optimized Google, Meta, and Flipkart campaigns, supporting 5+ product launches
• Developed tracking tools and creative logs, improving efficiency and ROI
• Gained hands-on exposure to GTM frameworks, funnel strategies, and cross-channel coordination

Jan 2021 – Apr 2021 · 3 mos

• Dived into sales and GTM operations, learning how consumer behavior, retail execution, and inventory planning drive conversions across 70+ Mi Homes.
• Key Highlights:
• Planned and executed GTM support for ecosystem launches, ensuring in-store readiness, packaging, and retail messaging aligned with consumer needs
• Managed inventory, SKU prioritization, and regional plans, balancing demand with sell-through velocity
• Developed deep understanding of what drives conversions — pricing, placement, channel incentives, and frontline storytelling
• Built empathy for retail teams, informing how I approach brand assets, visibility, and packaging

Apr 2019 – May 2019 · 1 mo · Gurgaon, India

• As a summer intern, I worked on HR systems, compliance, and process standardization — driving operational efficiency and team enablement across business units.
• Key Highlights:
• Designed and launched the People Manager Score & HR Process Compliance Score -> creating a structured performance system across functions
• Standardized the Shared Services Pilot SOPs -> defining workflows and benchmarking models for scale-up
• Created and conducted training programs for regional HR Admins and HRBPs to onboard the new systems
• Developed a unified Job Catalogue to enable automated job requisition -> reducing turnaround time by 70%

Dec 2018 – Jan 2019 · 1 mo

• Partnered with leadership to streamline HR and operational systems during a key expansion phase for a social sector organization.
• Key Contributions:
• Drafted HR policies across recruitment, performance appraisal, compensation, and exits
• Developed SOPs for end-to-end organizational processes -> including vendor management and governance workflows
• Contributed to systematizing internal practices for future scalability

Jul 2017 – Jan 2018 · 6 mos · Hyderabad Area, India

• Started my career in global financial markets — analyzing commodity trades and building precision under pressure.
• Key Highlights:
• Tracked and analyzed global price movements of ICE Gas Oil across US and UK trading sessions
• Performed fundamental and technical research to support real-time and long-term position strategies
• Built automation tools that reduced manual analysis time by 90%, improving decision-making speed
• Developed systems thinking and quantitative rigor -> foundations I carry into brand and business strategy today