Nali Sutipayakul

Co-Founder

New York, New York, United States8 yrs 9 mos experience

Highly Stable

Key Highlights

Expert in humanizing brands for better engagement.
Proven track record of driving revenue growth.
Skilled in managing multi-channel marketing strategies.

Stackforce AI infers this person is a B2C Marketing Specialist with expertise in brand engagement and digital marketing strategies.

Contact

Skills

Core Skills

Brand StrategyMarketingContent MarketingSocial Media ManagementDigital MarketingContent StrategyCreative StrategyCustomer SuccessMerchandisingSales & Marketing

Other Skills

Social Media MarketingDemand GenerationScriptingVideo EditingSocial MediaEmail MarketingInfluencer MarketingSocial Media Content CreationCommunity EngagementSales ProcessesProduct LaunchMental HealthSales StrategyRetail BuyingVisual Merchandising

About

Hi, I'm Nali 👋 I'm a native New Yorker 🗽 and we're inherently scrappy. We make things happen, no matter what. That’s exactly how I approach content and marketing. I specialize in humanizing brands, turning boring/faceless companies into ones people actually want to engage with.

Experience

8 yrs 9 mos

Total Experience

1 yr 11 mos

Average Tenure

11 mos

Current Experience

Creative people

2 roles

Director of Brand and Growth Marketing

Promoted

Jun 2025 – Present · 11 mos · New York, New York, United States · Hybrid

Content StrategySocial Media MarketingDemand GenerationBrand StrategyMarketing

Social Media and Brand Marketing Consultant

Sep 2024 – Jun 2025 · 9 mos · New York, New York, United States · Hybrid

Lead creation, execution, and measurement of brand initiatives by embedding myself into the team. Manage social media channels with editing, posting, and engaging with comments with brand tone of voice. Spotlight CP employees with entertaining and educational type content across Instagram, Tiktok, and LinkedIn. Create organic and engaging content with a strong focus on driving engagement and brand awareness.

ScriptingContent MarketingSocial Media ManagementVideo Editing

Paragon sports

Social Media Strategist + Content Creator

Mar 2024 – Nov 2024 · 8 mos · New York, New York, United States · Hybrid

Owned organic social strategy: focusing on maximizing reach, following, and engagement across Instagram and Tiktok as their in-house content creator.
Collaboration: scheduled and worked cross-functionally with internal team of creatives, sports experts and store employees to deliver educational and company culture/brand videos.
Influencer management: sourcing, onboarding, and nurturing relationships with influencers for successful partnerships while negotiating contracts.

Creative StrategyInfluencer MarketingSocial Media Content CreationCommunity EngagementSocial Media Management

Superset

Content Marketing Manager, Social Media

Jul 2022 – Jun 2025 · 2 yrs 11 mos · New York, New York, United States · Remote

Strategize ToFu engagements with compelling brand stories, manage content calendars across multi-channel platforms, content creation for paid ad and A/B testing, email marketing, audience research
Create and edit content materials for help desk articles.
Our ads perform with an average 7% CTR, resulting in an increase in customer base by 30% MoM
Assist with customer support and lead-gen strategies.

Digital MarketingSocial MediaEmail MarketingMarketingContent Strategy

Supernova fitness

Founder

Jan 2020 – Jul 2023 · 3 yrs 6 mos · Brooklyn, New York, United States

Supernova Fitness is an online 1-on-1 coaching platform that specializes in helping clients achieve a sustainable and balanced approach to a healthier lifestyle.
Grew revenue 80% YoY and helped over 50+ women transform their relationship with exercise, nutrition, mental health, and mindset.
Own and developed the sales to marketing funnel to acquire new customers.

Digital MarketingCustomer SuccessSales ProcessesProduct LaunchEmail MarketingMental Health+1

Wework

Product Manager, Brand and Merchandising

Dec 2018 – Jan 2020 · 1 yr 1 mo · New York, New York

Effective stakeholder in the strategy to launch WeWork’s first-ever Retail division.
Forecasted trends, researched, vetted, and identified business opportunities for go-to-market strategy.
Handled entire product lifecycle on product collaborations between WeWork and outside partners.
Developed a recruitment and exit strategy for over 50 partners, leading to the opening of markets in 31+ locations.

Brand StrategyRetail BuyingMerchandisingVisual MerchandisingMarketingFashion Buying

Opening ceremony

Merchandising Manager

Jan 2018 – Dec 2018 · 11 mos · New York City Metropolitan Area

Spearheaded merchandising strategy for Ready to Wear, Footwear, and Accessories collections while
maintaining a 60% margin.
Led Grab-N-Go program where I sourced outside partners for low-ticket product collaborations to
promote brand inclusivity.

MerchandisingProduct TrainingGo-to-Market StrategyProduct DevelopmentTrend AnalysisSales & Marketing

Alexander wang inc.

2 roles

Associate Merchandiser - Women's and Men's Ready-to-Wear

Promoted

Mar 2017 – Jan 2018 · 10 mos

Lead in buying fabric, cutting styles based on market orders for Ready to Wear (Men and Women),
Footwear, Accessories (over 2000 skus total).
Spearheaded logistics and planning of merchandise photoshoots for marketing tools and E-commerce
seasonally.
Trend forecasting, competitive research, and merchandising for over 15 collections.

MerchandisingWholesaleCompetitive Analysis