Apr 2021 – Oct 2021 · 6 mos

• Leading the product and service design for Company Billing Entity, Global Payment & Invoicing, IM/TM Automation or Onboarding for strategic & SME clients, Global Guest User and Authentication.

Sep 2020 – Mar 2021 · 6 mos

• Building concept for better customer experience in products included Automations, Billing entity, Security approval, Policy, Reporting, Payment, User profile, Company configuration, New offerings and API access management.

Jun 2020 – Aug 2020 · 2 mos

• Primarily responsible for the most complex segment of core Travel Management System like Policy, Approval, User & Company, Authentication, Bulk data management and Search results, details pages of Car & Ground product in transportation segment.

Oct 2019 – Jun 2020 · 8 mos

• Designing experience for Business travellers & Travel management system at Egencia, B2B2C model of Expedia Group. Constantly reimagining how to deliver more ease, innovation and savings to both Business Travellers and the people who make their travel possible, Implementation Managers, Account Managers, Travel Managers, Approvers and Arrangers.

Apr 2016 – Oct 2019 · 3 yrs 6 mos · Noida, Uttar Pradesh, India

• EXPERTISE:
• User Research(Buyer, Owner, Agent & Builder), Field Research(Projects & Properties), Persona Creation, Guerrilla Usability Testing, Mobile Experience, Touch Enabled Large Screen Smart TV Experience, Augmented Reality, Hologram, Virtual Reality Technologies, Interaction, Prototyping and Design Documentation
• At Magicbricks, my job role includes designing experience for creative and aesthetic interfaces while solving business problems. I do extensive user research, market analysis and so on follow the design process.
• ACHIEVEMENTS:
• Approx. 6% Conversion rate(Contacts) has increased on Property Detail Page through “Book a Site Visit” feature. In absolute, we got around 1,400 site visit contacts per week on Mobile Site
• Approx. 10% Conversion rate has increased on Android App after the revamping of Mobile App Key Pages. (Re-thinking of mobile layout for Home Page, Search Result Pages, and Property Detail Pages)
• Around 25% - 40% Android App Downloads has Increased. Out of that around 4.5% users click (around 900 clicks) who land on Google Play Store.
• Re-evaluate the Paid version of Project Detail Page (Microsite Business Template) - More than 100 templates has been sold in a month. Most demanded and capable of being sold template so far. Top Builder's Project page has covered a very good market in the filed of Project Showcase.
• Overachieved some Metrics in Product Designing of Feature “Buyer Tagging Journey”. The Task was divided into two stages:
• 1. Identifying User - 3.6 Lac users/month (Target: 3.5 Lac u/m)
• 2. Capturing User Requirements - 2.16 Lac users/month (Target: 2 Lac u/m)
• Recently, Got an opportunity to Re-think the Project Detail Page Architecture, Backend system, Sales Pitch, Data Mapping with other pages. Working with Cross-channel to understand the lope holes and problems in this segment.

Sep 2015 – Mar 2016 · 6 mos · Noida, Uttar Pradesh, India

• RESPONSIBILITIES:
• Researched and strategized UX improvements for real estate platform, resulting in increased online user engagement at the various segment of the product.
• Responsible for continuous enhancement to the core business segment  -
• Explore -  Personalized Home Page, Curated Collections and inventories based on user’s on-boarding
• Search - Organic & User Journey Based Search Result Pages (Property, Project, Agent or Advertiser Listings)
• Decide - Contact Flow Experience for Lead generation and Site Visits Booking
• Practiced Product Sprint exercises to understand business objectives and user requirements, resulting in the overall development of the project by creating quick sketches, prototypes, user-flows, and high fidelity wireframes to build interactive and conversational designs.
• Creating experience designs that are engaging, intuitive and user-friendly for mobile, web, and enterprise applications.
• Worked closely with Product Managers, Content and technology team for
• Product Feature requirement based planning and executing usability testing. Continuously refining the solution by learning from Analytics, Heatmaps, Screen Recording & A/B testing.
• Experience Center (https://www.magicbricks.com/experience-center/) - Got an opportunity to work on Physical Experience Center installed at Noida Mall, Mumbai Metro, Pune Mall, Bangalore Mall & Airport. I was responsible for Product Concept & Road Mapping, User Interviews, Visual Designs, Print Designs, Most Interactive Website, Interaction, Augmented Reality, Visual Reality, Hologram, Animation, Hardware Installation, Vendor Management, On-site Management & Usability Testing
• Persistently gaining knowledge on the latest design practices.
• Analyzing and plan the framework of the design according to the laid out concept and established specifications of the project.

Jul 2015 – Mar 2017 · 1 yr 8 mos · Gurugram, Haryana, India

• Worked with small design startup to get ready with MVP and Investor Pitch. Raised $50,000 from Hong Kong based accelerator program.
• Responsible to provide design solutions to solve user needs and business challenges through User Research, Information Architecture, Interaction Design, Visual Design, and Prototyping.
• Launched Design Dodo product after 7-8 months of development and manage to get 10,000 signups within 6 months.

Apr 2014 – Sep 2015 · 1 yr 5 mos · Gurugram, Haryana, India

• Worked closely with Business Analysts and Engineering team to finalize the Information Architecture User Journey Flows and Visual Styles for product features considering the client's brand guidelines.
• Designed many Dashboards and software for data visualizations using D3 & Google charts for the web, Tablet, and Mobile.
• Created a consistent visual style by defining the multiple in-house product UI and interaction.
• Created a brand identity for the corporate site and the products, down to the corporate logo.
• Worked directly with CTO and PM to design the product experience on an aggressive timeline.
• Experienced to design new web trends such as Responsive, Parallax Scrolling and Parasponsive in the company.
• Developed clients with specific websites using HTML5, CSS3, JQuery, and Media Queries.
• I designed business logos, business cards, and brochures, presentations and print materials for the marketing and sales teams.

Sep 2012 – Mar 2014 · 1 yr 6 mos · Greater Delhi Area

• Responsible for eight online magazines, focussing on the website and online promotion of various segments ranging from tourism & culture to business & politics in India and abroad, especially the European Union.
• Conceptualized, designed and developed end to end e-commerce website for a leading French client.
• Took initiative to introduce new web technologies such as Responsive, Parallax Scrolling and responsive in the company and also responsible for data visualizations.
• Developed clients with specific websites using HTML5, CSS3, JQuery, and Media Queries.
• Designed many software for the web, Tablet, and Mobile.
• Experienced to design flat and trendy UX/UI for the clients.
• Additionally, I was also responsible to design Standee, print advertisements for in house magazines, business cards, and brochures as a part of in house graphics team.