Narayanarao Rayapureddy

Product Manager

Bengaluru, Karnataka, India14 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led product strategy for high-traffic fintech applications.
Successfully launched multiple consumer-focused products.
Expert in driving user engagement and retention strategies.

Stackforce AI infers this person is a Fintech and SaaS product management expert with a strong focus on user engagement.

Contact

Skills

Core Skills

Product ManagementProduct Strategy

Other Skills

A/B TestingAnalyticsAndroid DevelopmentCCross-functional Team LeadershipCustomer Segmentation StrategyData AnalysisDefining Product RequirementsEntrepreneurshipGoogle AnalyticsInformation ArchitectureJavaMachine LearningMarket ResearchMarketing Analytics

About

Building great consumer products is what I love doing the most. I'm an experienced product manager who is comfortable with ambiguity and thrives on creating order out of chaos. A dev turned PM with 10 yrs of experience working with cross-functional teams of engineers, UX designers and business teams to craft delightful products. Privileged to work on a wide variety of products ranging from 0-1 stage to products with millions of daily users across different problem statements around onboarding, activation, growth, engagement, retention, conversion optimisation and core platforms.

Experience

14 yrs 10 mos

Total Experience

2 yrs 5 mos

Average Tenure

4 yrs 9 mos

Current Experience

Phonepe

Product Lead

Sep 2021 – Present · 4 yrs 9 mos · Bengaluru, Karnataka, India

Product Lead for Consumer Growth (Onboarding, Referral, Merchandising, Search, Alerts)
Product Lead for the Incentivization Product Suite
Leading a suite of incentive products (Offers, Rewards, Deals & App Referrals) with XX million MAU and XX crores in annual revenue
Managed a team of 2 PMs, defined the product strategy, roadmap and drove execution
Led the Rewards 3.0 product revamp, increasing the conversion rate and user engagement
Built user-level personalization using a machine-learning-based recommendation system & CRM suite
Launched the Flash Deals product, enabling the discovery and purchase of time-limited offers
Drove growth to various Phonepe businesses through the Offers Platform, using various incentivization strategies like cashbacks, discounts, scratch cards, and fee waivers
Product lead for the KYC & Identity Verification product that powers the end-to-end KYC journeys of various PhonePe products.
Responsible for the overall vision, strategy and roadmap.
Launched the 0-1 platform, mobile & web SDKs from scratch and scaled it to 3 mn+ monthly active users
Developed Aadhar-based Video KYC for PhonePe Wallet
Defined and launched a manual verification console for ops, processing thousands KYC applications/month

Product ManagementProduct LeadershipProduct Road MappingUser Experience (UX)Product LaunchProduct Strategy

Zoomcar

Product Manager

Mar 2021 – Sep 2021 · 6 mos · Bengaluru, Karnataka, India

Led the payments charter at Zoomcar
Boosted payments success rate by 11% by launching UPI payments, 'buy now, pay later' options, downtime messaging for payment failures and native OTP.
Reduced the refund timeliness from 7 days to 6 hrs for 88% of refunds by enabling instant refunds and automating the calculation of the charges

Haikujam

3 roles

Product Manager

Promoted

Sep 2018 – Mar 2021 · 2 yrs 6 mos

Acq. by (InnerHour)
Product Manager, Inspo, a machine learning based b2c product to help content creators and marketers in brands and agencies with their content needs and positioning.
Led a cross-functional team of 8 members from the idea stage to product launch.
Product Manager, HaikuJAM App, collaborative poetry writing app.
The app was featured by Google Play in the 'Made in India' apps section.
Launched weekly writing challenges and streaks, which increased time spent by daily active users to ~40 mins, an increase of 45%.
Boosted Day 1 retention of users by 37% by launching a revamped onboarding experience.

Lead Software Engineer, Android

Promoted

Apr 2018 – Sep 2018 · 5 mos

Set up the android team, hired and mentored 4 engineers, after joining as the 3rd employee
Scaled up the app downloads from 100k to 1M
Built the V3 version of the app from scratch with a new architecture which increased crash-free sessions to 99.8%
Developed many core features like onboarding, payments, writing challenges, chat etc

Senior Software Engineer, Android

Apr 2017 – Apr 2018 · 1 yr

Zemoso technologies

3 roles

Principal Software Engineer

Jan 2017 – Apr 2017 · 3 mos · Hyderabad Area, India

Senior Software Engineer, Android

Promoted

Jan 2016 – Jan 2017 · 1 yr · Hyderabad Area, India

Lead android dev on a real time social media app that lets users share byte sized videos, pictures similar to snapchat.
Led a team of 4 engineers, to develop mobile apps for early-stage US startups

Software Engineer, Android

Feb 2015 – Dec 2015 · 10 mos · Hyderabad Area, India

Zs associates

Business Analytics Associate

Jun 2013 – Jul 2014 · 1 yr 1 mo · Pune Area, India

At ZS, I have worked on end-to-end quantitative market research and sales analytics for chemicals, Telecom, manufacturing, education and energy industry clients in North America, Europe and Asia-Pacific regions.
Performed voice-of-partner customer perception tracking studies for a leading oil industry client in North America.
Determined optimum competitive scholarship for specific LSAT/GPA ranges for a law school system in North America.
Designed and analyzed sales force capability assessment surveys for a chemical industry client in Europe and Asia-pacific to create better training programs and to set goals for sales in the following cycle.
Conducted market research surveys to optimize the time spent by sales personnel across various activities for a manufacturing company.
Calculated the propensity-to-buy products for a telecom major's enterprise accounts using predictive analytics and advanced statistical techniques

Lanco kondapalli power project ltd.

Summer Intern

May 2011 – Jun 2011 · 1 mo

Construction of Combined Cycle gas based Power Project of capacity 2x371 MW. The project included the surveying of Machinery Foundation and study of Concrete technology. It required the study of various power plant processes (combined cycle power plants) and their effects on various supporting structures.

Technolgy transfer group, iit kharagpur

Student Coordinator

Aug 2010 – May 2013 · 2 yrs 9 mos · IIT Kharagpur

TTG is a student body under the aegis of Sponsored Research and Industrial Consultancy (SRIC), IIT Kharagpur which aims at showcasing IIT Kharagpur as research consultant and promoting Industry – Academy collaborations.