Jun 2018 – Sep 2019 · 1 yr 3 mos

• The Talks at Google program brings authors, musicians, innovators, and speakers of all stripes to Google for talks centering on their recently published books and capturing the popular and intellectual zeitgeist of the day.
• Youtube channel: www.youtube.com/user/AtGoogleTalks

May 2018 – Present · 8 yrs

• Strategic partnership with Large Advertisers, Global Technology companies. +UX (Web, mWeb, Apps) consultations.
• Developing connections between advertisers’ marketing and business objectives and what Google’s solutions can do (Search, Display, Video networks, Desktop and Mobile, mWeb technologies, UX/UI).
• Advised large partners on Google's products and solutions to help them connect with their audiences online and succeed in business in the long term.
• 2020-2021 | 20% project: Team Lead, Product Optimization for Large Business in Central Europe region, Google Ads (Search, Display, Video)

Jul 2014 – Apr 2018 · 3 yrs 9 mos

• Strategic partnership with Large Advertisers.
• Dedicated account management and operations (areas of expertise: Google Ads, Google Analytics, Web Technologies, UX/UI, App promo, Youtube, market research).
• Champion of Customer Centricity program, Central and Eastern Europe
• Event coordinator, content creator, performance coaching for speakers:
• 'Google ThinkMobile' conference, March-April 2016, Ukraine
• Series of 'Mobile Roadshow' events, 2016, Ukraine
• Executive producer (Scenario, Logistics and Coordination):
• ‘UX | Identity & Payments’ Design Sprint, October 2017, Ukraine
• 'mWeb' conference, September 2016, Ukraine
• 'Apps Day' conference, October 2016, Ukraine
• 'Human-centered design: How to design products users love?' event, November 2016, Ukraine

Jan 2014 – Present · 12 yrs 4 mos

• 2024 - Present | UX consultant for Google.org Fellowships EMEA & Google for Startups projects (UX optimization, Payments, User flows optimization, User research planning, etc.)
• 2021 - Present | User Experience and Conversion Rate Optimization auditor, EMEA, Large Partners
• 2014 - Present | UX consultant for Google's Large Customers and Partners (UX, Payments, CrO)
• Industries: Technology, FinTech, Banking, WellTech, Education, News, E-commerce, Entertainment (non-gaming), Job boards and aggregators, Travel, CPG/FMCG, Airlines, Retail.
• I specialize in bridging the gap between Product performance and User behavior across digital platforms, in diagnosing the "why", by providing the critical outside perspective necessary to identify and fix UX frictions for websites and/or mobile apps.
• Deep-dive consultancy that delivers tangible business results:
• Optimizing Conversions for Product & Business: Identifying and removing critical friction points in the user journey that influence conversion rates and key product metrics.
• Enhancing User Satisfaction: Aligning product strategy with user needs and behavioral data to streamline the overall User Experience.
• My Data-Driven Approach:
• My UX Audits and Consultations are rooted in a systematic process: I combine Heuristic Evaluation and Immersive User Flow Analysis (putting myself in the user's shoes on multiple devices) with a robust review of Performance Data and Competitive Benchmarking. I move beyond basic feedback and deliver Actionable Recommendations that enhance user satisfaction, increase conversions, and deliver measurable business value.

Apr 2013 – Jun 2014 · 1 yr 2 mos

• Senior Account Manager for top CPG/FMCG advertisers and their agencies (Procter & Gamble, Unilever, PepsiCo, Mondelēz, etc).
• Dedicated account management and operations (areas of expertise: Youtube advertising and Special Projects, Youtube Reserved Deals, Google Ads, market research).