KARAN MALHOTRA

Co-Founder

Delhi, India3 yrs 10 mos experience

AI EnabledAI ML Practitioner

Key Highlights

Expert in creating effective brand strategies.
Proven track record in marketing automation and analytics.
Strong background in software development and product management.

Stackforce AI infers this person is a MarTech and HR Tech specialist with a strong foundation in software development.

Contact

Skills

Core Skills

Marketing StrategyDigital StrategyProduct ManagementPublic Speaking

Other Skills

Project Stakeholder ManagementConversion OptimizationCompetitive AnalysisMarketing AutomationProduct MarketingPerformance MarketingMarketing AnalyticsGo-to-Market StrategyUser Experience (UX)Python (Programming Language)Generative AIC (Programming Language)Cascading Style Sheets (CSS)HTMLMicrosoft Word

About

I build brand and marketing growth strategies for people who are tired of shouting into the void. Most strategies are built on shifting sand; mine are built on logical architecture. Coming from a background in Software Development, I treat your brand like a system: if the backend (your strategy) is buggy, no amount of frontend (your ads) will make it scale. I am an Attention Strategist dedicated to Creating Creatives That Don’t Die.

Experience

3 yrs 10 mos

Total Experience

1 yr 1 mo

Average Tenure

Current Experience

Ziring

Founder

Jul 2024 – Sep 2024 · 2 mos · New Delhi, Delhi, India · On-site

Started Ziring to solve the discovery gap between student applicability and traditional HR hiring.
> Problem Solving: Identified why students struggled with theoretical interviews despite having practical skills.
> MVP Phase: Manually managed placements for 20+ students to identify friction points in the hiring cycle.
> Automation: Developed custom ATS software and a prototype for an AI-based practical interview system.
> Gig-Based Approach: Transitioned from verbal interviews to assignment-based testing to prove real-world competency.

Project Stakeholder ManagementUser Experience (UX)Competitive AnalysisMarketing AutomationMarketing StrategyProduct Marketing+5

Codsoft

C++ Developer

Nov 2023 – Dec 2023 · 1 mo · India · Remote

Sap labs india

Associate Software Developer

Jul 2023 – Sep 2023 · 2 mos · Bengaluru, Karnataka, India · On-site

This role was where the technical foundation for my "Logic-First" approach was formed.
Key contributions:
> Developed automated Python scripts that helped the team extract geographical data 50% faster.
> Built 5+ SAP Fiori applications to help streamline data visualization on internal dashboards.
> Debugged and optimized files for the team’s website based on SAP UI5.
> Proposed two Generative AI applications that were selected for further internal development.

Project Stakeholder ManagementUser Experience (UX)Product MarketingProduct ManagementPython (Programming Language)Generative AI+1

Hike entertainment

Founder

Aug 2022 – Oct 2024 · 2 yrs 2 mos · Delhi, India · On-site

HIKE was started to prove that marketing doesn't have to be loud to be effective. We focused on building "unavoidable" systems that stayed relevant long after the initial post was made.
The journey involved:
> Focused on amplifying the overall personality of creators to help them reach their correct target audience organically.
> Managed the digital footprint and advertisement deals for 30+ creators, including child actors from
Yeh Rishta Kya Kehlata Hai.
> Collaborated with industry veterans and cast members from Taarak Mehta Ka Ooltah Chashmah to
ensure brand consistency.
> Built a team of 10+ professionals to handle the end-to-end process of scripting, filming, and
content distribution.
> Integrated technical tools and AI to automate competitive research, helping brands scale to
1M+impressions with a 35% growth in engagement.
Followed the "Execution >> Echo" philosophy to turn creative ideas into scalable digital assets.

Project Stakeholder ManagementPublic SpeakingConversion OptimizationCompetitive AnalysisMarketing AutomationMarketing Strategy+5

The esports hub

Founder

Sep 2021 – Jan 2022 · 4 mos

Competitive Analysis

Xpector esports

Co-founder & Chief Marketing Officer

Jun 2021 – Nov 2021 · 5 mos

Competitive AnalysisMarketing Strategy

Freelance

Esports Commentator

May 2020 – Dec 2021 · 1 yr 7 mos · New Delhi, Delhi, India · Hybrid

Focused on live audience engagement and real-time narrative building for the professional gaming community.
> Live Casting: Provided commentary for AAA titles like BGMI (PUBG Mobile) and Valorant PC.
> Tournament Management: Managed daily scrims and directed 20+ live tournaments on YouTube for various organisations.
> Analysis: Bridged the gap between high-level competitive play and casual viewer engagement through live play-by-play.

Public Speaking