Jan 2021 – Nov 2021 · 10 mos

• Nykaa is India’s largest beauty e-destination that houses more than 1200+ beauty & cosmetic brands, local and international.
• Manage long-term relationships with a growing portfolio (50+ brands) of skincare brands on Nykaa
• Develop growth strategies, manage P&L and marketing for key brands (Masstige, Premium and Luxury) on Nykaa - Johnson & Johnson, Marico, Dot & Key, L’occitane, Sebamed, etc.
• Manage and oversee the supply chain for key brands - inventory forecasting, regular analysis and study of opportunity loss, close to expiry and excess stocks in the portfolio to ensure optimization.
• Apply problem solving and analytical skills to study sales performance and site metrics - customer and brand cohorts, market share, average order value, average basket size, cart penetration, customer acquisition & retention
• Plan & execute innovative projects to facilitate the growth of the skin category on Nykaa- Category Flash Sale, Category Takeovers, CRM Projects, etc.
• Responsible for introducing Japanese beauty in the Indian market.

Jan 2019 – Dec 2020 · 1 yr 11 mos

Nov 2017 – Dec 2018 · 1 yr 1 mo

Feb 2016 – Oct 2017 · 1 yr 8 mos · India

• YourStory is India’s leading media tech platform for entrepreneurs, dedicated to championing and
• promoting India’s entrepreneurial ecosystem.
• Been an integral part of the sales and marketing team at YourStory. Successfully managed to contribute to a major share of the company’s annual revenue within a period of 5 months.
• Conceptualized & Pitched Brand Stories (Enabling brands reach out to YourStory's target market in extremely innovative ways)
• Single handedly managed over 80 clients for YourStory’s biggest flagship event “TechSparks”.
• Been an integral part of the planning & execution of events hosted by YourStory.
• Planned & executed the student story campaign (UGC platform). Increasing viewership for YourStory via innovative content marketing.
• Established over 200 strategic alliances for YourStory to increase the brand’s visibility & presence amongst the corporates & the students in India.

Jun 2014 – Jan 2016 · 1 yr 7 mos · Mumbai Area, India

• Pipes is a news app that lets you consume news that’s personalized, easy to view, summarized & fully automated.
• A founding member at Pipes, successfully managed the day to day operations of the company.
• Played a major role in the growth of Pipes’ digital presence. Executed number of marketing campaigns for the company.
• Been a part of a huge marketing campaign that got over 850,000 viewers within a period of 3 days. The campaign also received coverage from over 500 publications, some of the major ones being Daily Mail, 9to5 Mac, BGR, IB Times & Business Insider
• Managed partnerships to increase Pipes’ visibility exponentially.
• Actively participated in getting PR coverages for the app from various tech publications, some of the renowned ones being Gizmodo, Digital Trends & Adweek.