Jun 2024 – Apr 2025 · 10 mos · Gurugram, Haryana, India

• Owned Push Notifications Channel with a focus on all LOBs across Airtel’s businesses

May 2023 – Jun 2024 · 1 yr 1 mo · Gurugram, Haryana, India

• Lead Push Notifications channel for Postpaid, DTH, & Broadband with a focus on customer retention & acquisition via airtel thanks app
• Focused on up-sell and cross sell across LOBs through various growth marketing strategies
• Built engaging content strategies & personalizing consumer targeting through automation
• Managed a team to ensure seamless execution

Jul 2022 – Apr 2023 · 9 mos

• Solely responsible for customer retention practices for enterprise accounts such as Bestseller India, Barbeque Nation & Kaya Middle East, Kaya India
• Generated incremental revenues with 100% uplift indicating the effectiveness of the strategy & targeting
• Aim was to analyze their database, various business trends useful for us to do the right targeting, deeper understanding of their industry to give the right benchmarking for the numbers to be achieved and the right metrics to track
• Experienced handling CRM & Marketing projects for clients in Retail, F&B, Service, Beauty, D2C and e-commerce industries
• Managed & actively mentored a team of Associate Consultants

May 2021 – Jun 2022 · 1 yr 1 mo

• Worked on understanding the ecosystem for various industries such as B2C, Retail, e-commerce, D2C, F&B and increasing the repeat sales for brands via personalized communication to their customers
• Strategised for monthly campaigns & automated journeys by tracking business level KPIs, RFM behaviour of customers and data insights from business reports such as customer cohorts, dormant win back, customer personas, day gaps, MBA and so forth
• Focused on boosting incremental revenues for our clients by using several types of personalizations
• Working on Loyalty programs for brands like Baskin Robbins and Nando's
• Identified upsell and cross-sell opportunities within the existing client base of Xeno and acquiring new brands along with achieving the goals of client retention and satisfaction

Jan 2021 – Apr 2021 · 3 mos · New Delhi, Delhi, India

• Worked on exemplary brands like Titan International, Diageo and Malabar Gold and Diamonds
• Managing content generation, creative ideation and strategy for these brands
• Incharge of doing market research, extracting data and curating extensive reports
• Analyzing the data and providing insights for further course of action for the same
• Successfully pulled off numerous campaigns for each of these brands, with a high success rate

Nov 2020 – Jan 2021 · 2 mos · New Delhi, Delhi, India

• Worked with iconic brands like Philip Morris International, Whisper and SpiceJet
• Gained experience in the Strategy as well as Account Management domains
• Curated reports, worked on ideation and analyzed the market for these brands
• Strategized content for digital and helped in the successful completion of various virtual events

Oct 2020 – Oct 2020 · 0 mo · Delhi, India

• Assisted in customer retention by helping conduct events and gaining customer loyalty
• Strategized content for various social media handles, to increase engagement and build trust amongst
• our clients
• Pitched new customers and contributed to the growth of the company

Jun 2018 – Jul 2018 · 1 mo · Gurgaon, India

• Assisted with HR programs that provide exposure and development
• Provided dedicated support to the HR Manager with specific focus on HR transactions, data maintenance, reporting, posting jobs, new hire orientation and more
• Assisted with filing and worked on MS Office