Garima Sharma

Business Development Executive

Uttar Pradesh, India4 yrs 9 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Expert in driving user engagement through targeted marketing strategies.
  • Proficient in omni-channel marketing and customer retention techniques.
  • Experienced in utilizing analytics for data-driven marketing decisions.
Stackforce AI infers this person is a MarTech specialist with a strong focus on user engagement and retention strategies.

Contact

LinkedIn

Skills

Core Skills

Marketing ManagementGrowth Strategies

Other Skills

Cohort AnalysisCustomer RetentionMarketing Campaign ManagementOmni-Channel Marketing

Experience

Paytm

3 roles

Assistant Manager

Promoted

May 2025 – Present · 10 mos · Noida, Uttar Pradesh, India

Junior Manager

Jul 2024 – Jun 2025 · 11 mos · Noida, Uttar Pradesh, India

Team Lead - Growth & Engagement

Jul 2022 – Jul 2024 · 2 yrs · Noida, Uttar Pradesh, India

  • Managed end-to-end funnel for Soundbox marketing campaigns, driving cohesive cross-channel messaging and boosting user engagement and retention through targeted segmentation and cohort analysis.
  • Conduct in-depth customer segmentation to personalize marketing efforts, leading to improved user engagement and retention rates.
  • Utilize advanced analytics to monitor campaign performance, identify trends, and make data-driven decisions to optimize marketing efforts
  • Perform detailed cohort analysis to understand user behavior, identify pain points, and implement strategies to improve user retention and active percentage
Marketing ManagementGrowth StrategiesCustomer RetentionMarketing Campaign ManagementOmni-Channel Marketing

Yellow class

Digital Marketing Executive

Feb 2022 – Jun 2022 · 4 mos · Gurugram, Haryana, India

  • Executing end to end Consumer life Cycle to improve user experience in the app
  • Planning and executing Marketing Campaigns across different channels like WhatsApp, SMS, Push & In-App notifications to retain & engage users (Omnichannel marketing)
  • Monitoring the performance of all channels through AppsFlyer and traffic analyser and creating new strategies for improvement
  • Taking charge of all the Operations related work to go live on the app
  • Strategising communication for the campaigns on different channels according to the calendar

3.14

Business Development Associate - Supply

Oct 2021 – Feb 2022 · 4 mos · Gurugram, Haryana, India

  • Responsible for the onboarding of the publishers to convert them into our prospective customers
  • Coordinating directly with the operations team to run ad campaigns

Planetspark

Business Development Executive

Apr 2021 – Sep 2021 · 5 mos

  • Responsible for the growth of the organization by working in a team to generate revenue and convert leads to prospective customers
  • Counselling Parents located in USA & CAD region on their kid's character development
  • Working directly with the account managers to make consumer journey effective

Education

Indira Gandhi National Open University

Mcom — International Business/Trade/Commerce

Jan 2021 – Jan 2023

Delhi University

Bachelor of Commerce - BCom — Commerce

Jan 2017 – Jan 2020

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