Neel Vachhani

Data Scientist

Bengaluru, Karnataka, India4 yrs 9 mos experience

Highly Stable

Key Highlights

Expert in data-driven customer engagement strategies.
Proven track record in optimizing marketing performance.
Strong analytical skills complemented by creative marketing experience.

Stackforce AI infers this person is a MarTech expert specializing in data analytics and marketing performance optimization.

Contact

Skills

Core Skills

Data AnalyticsMarketing Performance Optimization

Other Skills

Customer Segmentation StrategySQLCDPData VisualizationWeb AnalyticsETLSnowflakeData IntegrationA/B TestingSalesforce Data CloudSFMCAdobe AnalyticsTableauStatistical Data AnalysisPython (Programming Language)

About

As the digital revolution progresses, the fusion of data analytics and personalized marketing becomes crucial for businesses to connect with customers and drive growth. As a seasoned data analyst; I excel in driving data-driven customer engagement strategies and optimizing marketing performance across various clients. My work spans from integrating complex data sources to executing advanced marketing campaigns and deriving meaningful insights, while always aiming to deliver exceptional results. Operating at the intersection of data and marketing, I have consistently delivered comprehensive digital strategies to enhance user and customer experiences. By leveraging existing and emerging technologies, I uncover opportunities and implement innovative strategies to improve operations. My role has been pivotal in delivering, scaling, and optimizing digital transformation initiatives, effectively handling stakeholder relationships and collaborating with multi-disciplinary teams. With a minor degree in digital marketing, I have a strong expertise in SEM and SEO. My analytical skills are complemented by a creative edge, demonstrated through my experience running a meme page that successfully drove marketing campaigns for globally known major players in geosocial networking, finance, and ed-tech sectors, generating significant revenue. I am passionate about using data to tell compelling stories and drive business success, always striving to stay ahead in the fast-paced digital landscape.

Experience

4 yrs 9 mos

Total Experience

3 yrs 4 mos

Average Tenure

1 yr 4 mos

Current Experience

Adobe

2 roles

Data Scientist

Promoted

Jun 2025 – Present · 1 yr · Bengaluru, Karnataka, India

Acquisition and Forecasting : Adobe.com

Web Analyst

Dec 2024 – May 2025 · 5 mos · Bengaluru, Karnataka, India

Tredence inc.

2 roles

Analytics Consultant

Promoted

Jan 2023 – Dec 2024 · 1 yr 11 mos

Leveraging expertise in Customer Data Platforms (CDP) to drive data-driven customer engagement strategies and optimize marketing performance across clients like PepsiCo, global leaders in the travel and hospitality, and luxury apparel industries. Key responsibilities include:
Data Integration & Management: Created a single source of truth by performing ETL with Snowflake to construct data pipelines, building a holistic 360-degree view of customers. Integrated customer data, transactional data, and user engagement data from multiple platforms, ensuring data integrity and consistency while applying identity resolution techniques and following GDPR best practices.
Marketing Campaign Analysis: Enabled the conversion and enrichment of raw client data into actionable insights, optimizing targeting efforts. Analyzed and implemented marketing campaigns utilizing Snowflake, CDP, Salesforce Data Cloud, and SFMC. Conducted A/B testing, resulting in reduced marketing costs and significant improvements in key marketing KPIs, such as conversion rate and click-through rate (CTR).
Customer Behavior Analysis: Developed frameworks to assess individual marketability based on daily customer engagement metrics. Leveraged Adobe Analytics to track clicks and opens, supporting targeted marketing strategies informed by customer behavior data. Utilized Tableau Dashboards for meaningful insights and performed advanced segmentation strategies to enhance cross-channel marketing efforts.

Customer Segmentation StrategySQLCDPData VisualizationWeb AnalyticsData Analytics+1

Data Analyst

Jul 2021 – Dec 2022 · 1 yr 5 mos

TableauStatistical Data AnalysisPython (Programming Language)SnowflakeData Analytics

Rimtex industries

Trainee

May 2019 – Jun 2019 · 1 mo · Surendranagar, Gujarat, India

Learned manufacturing process and quality control of spinning rings, castor wheels, and trolleys
Learned working of various machines used in the industry, quantity estimation and packaging of the products

Rugved systems

Team Manager

Feb 2019 – Jul 2020 · 1 yr 5 mos · Manipal

Secured sponsorships from leading companies such as Dassault Systems, Global 3D Labs, and National Instruments.
Managed HR and PR responsibilities, including administrative tasks such as order placing and reimbursements.

RoboticsSponsorship Activation

Mit live

Editorial Director

Jan 2019 – Jan 2021 · 2 yrs · Manipal · On-site

Created scripts for YouTube videos, covered events through videography, and edited videos to produce engaging content.
Developed and executed the plan of action for the club during my tenure, ensuring strategic objectives were met.

Editorial Development

Ie mechanical students' chapter

Secretary General

Aug 2017 – Jul 2020 · 2 yrs 11 mos · Manipal · On-site

Organized an AutoCAD workshop for first-year students, attracting nearly 200 registrations.
Managed HR and PR responsibilities, including developing and executing the plan of action for the club.