May 2023 – Aug 2025 · 2 yrs 3 mos · Bengaluru, Karnataka, India

• Managed end-to-end customer lifecycle communications (Email, In-App, PN, WhatsApp), driving 65% growth in Pro subscriptions and a 79% increase in cash flow (₹1.1 Cr revenue peak).
• Built win-back, onboarding, and engagement journeys on MoEngage and Amplitude, improving retention by 12%.
• Designed A/B experiments to test messaging and lifecycle triggers, optimizing user activation and long-term engagement.
• Partnered with data science and product teams to refine user segmentation and event tracking for actionable insights.
• Spearheaded ASO, onboarding revamps, and feature GTMs, improving conversion and user adoption rates.
• Maintained dashboards and cohort reports to monitor lifecycle metrics and campaign ROI.
• Key Tools: MoEngage, Amplitude, Google Analytics, Mailchimp, Hootsuite

Apr 2022 – Jun 2023 · 1 yr 2 mos · Bengaluru, Karnataka, India

Mar 2021 – Apr 2022 · 1 yr 1 mo · Gurugram, Haryana, India

• Reported and worked with the founder and co-founders in building marketing strategies from scratch
• Scaled social media channel like Instagram from 0 to 15k with 160% MoM linear growth across channels
• Executing end-to-end product communication across channels directing 40% of organic traffic along with 70+ email marketing/whatsapp marketing/sms marketing, monthly
• Planing go-to-market strategy for products; Lease finance, inventory finance, commercial real estate, & startup equity
• Spearhead designers to construct visually appealing content for website and digital channels
• Evaluate and analyse performance across channels on a week-on-week basis

Dec 2020 – Mar 2021 · 3 mos · Gurugram, Haryana, India

Dec 2018 – Feb 2019 · 2 mos · Gurugram, Haryana, India

• Developed bite-size content catalog according to partner/vendor needs and improvised app banner designs
• Engaged in results-driven B2B copywriting for hotel supply communications
• Monitored, created, and proofread B2C content for website/app
• Worked closely with the BD team to understand consumer segment

Jun 2018 – Jul 2018 · 1 mo · Greater Delhi Area

• Managed overall content structure and designed newspaper pages
• Covered an array of topics, pitched story ideas, followed trends and coordinated with PR to publish stories
• Interviewed celebrities like Manish Paul, Ammy Virk, and more to publish news stories
• Solved design layout and content issue enhancing the team performance
• Catalysed day-to-day PR activities and research stories

Dec 2017 – Jan 2018 · 1 mo · Greater Delhi Area

• Identified key initiatives by 10+ IAS official's governing state
• Instrumented for research and created detailed content analysis following APA style
• Collaborated with IAS Officer on their upcoming book
• Conceptualised Annual KIGA Summit 2018 and streamlined end-to-end operation