Neeraj Kanoi — Growth Manager
Hey, I’m Neeraj—a techie turned full-stack marketing geek, always on the lookout to create something that ticks and something that I'm proud of. I have a knack for spotting things early and figuring 'what' and 'why' behind things in general. - I have had a pleasure of being a part of the product marketing and growth team at Squadcast (B2B SaaS for incident management and response) that creates $2.3M ARR. Contributed to the SEO efforts that resulted in $200K in pipeline for a month. I have audited the organic content marketing and ABM funnel and executed parts of it. - At the IET, I have owned and optimized multiple parts of social media, content marketing, email marketing, SEO, outbound & inbound strategy and execution, partnerships, event marketing, etc. at the IET. I have set up end-to-end cold email marketing system from scratch to generate a consistent 9%+ significant reply rates. - Set up GA4 and CRO-optimized landing pages for various products and run Meta, LinkedIn & Google Ads to generate high-intent leads and conversions. Reduced the CPL by 30%. Developed SEO strategy for Inbound leads- Increased the website traffic by 40%+ in 4 months. Have also worked in the marketing team of Innovaccer, ran several B2B email marketing campaigns targeted toward decision-makers and decision influencers. Assisted with B2B content for various parts of the funnel. Other Highlights - Grew Instagram account of a public speaking coach from around 20k followers to 100k+ followers in 3 months. - Increased avg. reel views from 10k - 100k+ for a literary Instagram account. - Handled 15+ personal brands on LinkedIn and Instagram. - Worked with Shaadi.com to strategize and implement organic LinkedIn and some parts of Instagram marketing along with content, design, and marketing strategy. - Worked with brands across diverse niches and spectrums - SaaS companies in the US, Tech E-com in Australia, CRO Experts, real estate and a few Indian startups for Content and Marketing. - During the pandemic, I started and marketed an e-commerce business with content as the USP, and made it profitable. Also, created and marketed creative virtual events for a community and built a 1500+ members community. Outside of work, I’m am a sports enthusiast, art junkie, and try to be a geek for everything that influences me. Let's connect, there is a lot to talk!
Stackforce AI infers this person is a Growth Marketing Specialist with expertise in B2B SaaS and Digital Marketing.
Location: Bengaluru, Karnataka, India
Experience: 2 yrs 2 mos
Skills
- Product Marketing
- B2b Marketing Strategy
- Digital Marketing
- Email Marketing
- Growth Marketing
- Content Marketing
- Entrepreneurship
Career Highlights
- Generated $200K pipeline through SEO in one month.
- Grew Instagram following from 20k to 100k+ in 3 months.
- Launched profitable e-commerce business during the pandemic.
Work Experience
Wokelo AI
Growth Marketing Manager (1 yr)
Squadcast
Product Marketing - Growth Marketing Associate (2 mos)
Institution of Engineering and Technology (IET)
Marketing Specialist (1 yr 2 mos)
Shaadi.com
Freelance Content Creator and Marketing Strategist (6 mos)
Freelance Marketing
Growth Marketing | Content Marketing | SEO | Personal Branding | Social Media Marketing (1 yr 6 mos)
The Leaf
Freelance Copywriter and Social Media Consultant (1 mo)
Innovaccer
Marketing Intern (3 mos)
TestRight Nanosystems
Freelance (2 mos)
Education
Bachelor of Engineering - BE at Dayananda Sagar College of Engineering, BANGALORE
