Neha G. — Performance Marketing Manager

I'm a Performance Marketing Lead who turns data into revenue—managing AED 50K+ daily ad budgets (AED 1.5M+/month) and consistently delivering measurable business impact through strategic Google Ads and Meta Ads optimization. 💰 PROVEN TRACK RECORD Over the past 5+ years, I've scaled paid media performance across D2C, B2B, and B2C verticals: - Scaled ROAS by 45% (~AED 675K additional monthly revenue) - Reduced CPA by 28% across multi-vertical portfolios - Drove 68% revenue growth in 90 days for e-commerce clients - Built GA4/GTM tracking systems reducing signal loss by 35% - Accelerated decision-making by 25% through automated reporting 🎯 WHAT I SPECIALIZE IN Performance Marketing Strategy: Full-funnel campaign architecture from awareness to conversion, optimizing every touchpoint for maximum ROI Paid Media Mastery: Expert in Google Ads (Search, Display, PMax, YouTube), Meta Ads (Facebook, Instagram), Amazon Ads, and Shopify ecosystems Advanced Analytics: GA4, Google Tag Manager, enhanced conversions, server-side tracking, attribution modeling, and conversion rate optimization Smart Bidding & Automation: Machine learning-driven tROAS/tCPA strategies, automated optimization cycles, and marketing automation frameworks Cross-Functional Leadership: Leading creative, analytics, and strategy teams to deliver unified campaigns with consistent messaging and maximum impact 🔧 TECHNICAL EXPERTISE Platforms: Google Ads, Meta Ads, Amazon Ads, Shopify Analytics: GA4, GTM, Looker Studio, Enhanced Conversions, Server-Side Tracking Tools: HubSpot CRM, Semrush, Ahrefs, Hotjar Specializations: Smart Bidding (tROAS/tCPA), Performance Max, RSA Testing, UTM Tracking, A/B Testing, Budget Forecasting, Incrementality Testing 💡 MY APPROACH I don't just run campaigns—I build systems. My focus is on creating scalable, data-driven frameworks that compound results over time. Whether it's architecting measurement ecosystems or optimizing bidding strategies, I combine technical precision with strategic thinking to drive profitable growth at scale. 📈 LOOKING FOR Senior Performance Marketing roles where I can leverage my expertise in large-scale budget management, advanced analytics, and strategic optimization to drive measurable business outcomes. Let's connect if you're looking for someone who can translate complex performance data into actionable strategies and revenue growth. 📧 gusainneha04@gmail.com 📍 New Delhi, India

Stackforce AI infers this person is a Performance Marketing Specialist with expertise in MarTech and advanced analytics.

Location: Delhi, India

Experience: 7 yrs 5 mos