Jun 2023 – Dec 2023 · 6 mos · Mumbai, Maharashtra, India

• Develop and implement comprehensive marketing strategies that align with the company's goals and objectives.
• Oversee the production of marketing materials, including digital content, print ads, and video marketing materials.
• Manage the company's website, social media accounts, and other online platforms to ensure a consistent and effective brand image.
• Develop and maintain relationships with media outlets, including journalists and bloggers, to secure coverage for the company.
• Collaborate with cross-functional teams, including product development and sales, to ensure effective communication and alignment of marketing efforts.
• Conduct market research to identify new trends, opportunities, and challenges, and adjust marketing strategies accordingly.
• Develop and manage marketing budgets, including tracking and reporting on the ROI of marketing campaigns.
• Ensure compliance with branding and messaging guidelines across all marketing materials and channels.

Jun 2023 – Nov 2023 · 5 mos · British Columbia, Canada · Remote

• Executed a dynamic organic social media strategy, demonstrating expertise in Market Analysis, Brand positioning, and Sales Strategy within a tight 90-day timeframe resulting in a substantial 300% boost in metrics and a 550% increase in discovery calls in just 30 days.
• Built and managed a top-tier team of graphic and video editors, ensuring Brand Consistency and elevating content quality to meet strategic objectives.
• Efficiently coordinated a 15-member team, showcasing strong team leadership, project management, and cross-functional collaboration skills.
• Crafted impactful messages for WhatsApp marketing, devised a successful Story engagement Strategy, and rapidly built a thriving Facebook community of 7k members in 3 months.
• Managed all social media platforms and facilitated coordination with internal and external stakeholders for seamless customer acquisition implementation.

May 2022 – May 2023 · 1 yr · London Area, United Kingdom · Remote

• MSB Vision is a Career Acceleration platform providing students with mentorship regarding their career strategy and upskilling through Instagram community which includes over 600k+ on all socials
• My role as Head of Strategy included the following achievements:
• Content and Digital marketing strategy
• Digital products launch and management
• Long-term brand and business strategy
• Drove Strategic Organic Marketing campaigns, expanding audience reach to 40M users.
• Designed end-to-end solutions for a Career Networking app, overseeing planning, Research, Storyboarding, user personas, journeys, wireframes, and UI.
• Ideated and Executed a Podcast, managing all aspects from theme creation to launch contests.
• Executed a high-impact Organic marketing strategy for a service-based company, driving a substantial profit of 4.5 Million.
• Conceptualized and developed a market-focused E-Book and Membership subscription plan for a career consultation startup, incorporating market research, product design, formatting, and pricing strategies.

Oct 2021 – May 2022 · 7 mos · Delhi, India · Remote

• Guided and empowered students across India in making informed career choices through the "Desh Ka Mentor" initiative by Indian Govt, providing comprehensive career counseling services.
• Addressed doubts of students and parents regarding the job market, career demand, and industry trends, fostering clarity and confidence in career decisions.
• Adopted a holistic mentorship approach, offering personalized guidance to each student, aligning their aspirations with current market demands.

Mar 2019 – Mar 2021 · 2 yrs · Mumbai Area, India · On-site

• Drove seamless approval processes for diverse Digital and Print marketing collateral on Veeva Vault, ensuring global compliance for GSK, a distinguished pharmaceutical leader operating across 200+ countries.
• Ensured compliance across various document types, showcasing adaptability and proficiency in handling diverse content while maintaining brand integrity.
• Orchestrated effective communication with GSK, demonstrating a strategic understanding of client needs and upholding brand consistency in all interactions.
• Established and maintained SOPs, excelling in proactive issue resolution and client escalation management, safeguarding brand reputation.
• Managed weekly team engagement for a 500+ member workforce, fostering a vibrant workplace through innovative activities, aligning with brand values.
• Crafted insightful weekly reports, leveraging data-driven insights to inform strategic decision-making, ensuring brand alignment and optimizing marketing strategies.