Sep 2023 – Present · 2 yrs 9 mos

Aug 2023 – Aug 2023 · 0 mo · Bengaluru, Karnataka, India · On-site

• I was invited as a jury member for Elevate 2023 (F.Y. 2023-24) under Idea2PoC grant-in-aid scheme for Startups as per Karnataka Startup Policy 2022-2027 on 2nd & 3rd Aug 2023 in Bengaluru. We evaluated startups from Edtech, Education, Banking & Finance sectors.
• Department of Electronics, IT, Bt and S&T, Government of Karnataka launched Elevate General 2023 on 3rd February 2023 and against the same received 1026 online applications in total across various sectors.

Feb 2019 – Present · 7 yrs 4 mos

• Nasscom has always focused on cutting-edge technological advances. DeepTech would involve Artificial Intelligence (AI), Machine Learning (ML), AR/VR, Robotics, NLP, and similar technologies.
• DeepTech is the way of the future and requires focused attention, as against nurturing a conventional Tech startup. Focused attention for an extended duration entails theoretical know-how and the practical handholding of DeepTech startups.
• In my current role, I am working towards creating a cohesive ecosystem of deeptech-focused organizations including deep tech startups, enterprises, investors, mentors, and academia. I am working with industry leaders to build DeepTech and India's product narrative. Enabled India’s journey to becoming a product nation.
• Building India’s most credible DeepTech program with a global outlook, working with Industry leaders to develop program structure and execution model, established engagement model for Mentors, Startups, partners, and other key stakeholders, commenced Program Deployment
• Launched the second edition of Nasscom DeepTech Club with an aim to impact and build India’s largest DeepTech ecosystem of 1000+ DeepTech Startups, 300+ Tech Leaders, 200+ Mentors, and 30 Partners
• Directly impacted growth opportunities for Indian deeptech startups by building a cohesive community of Product Companies (250+), Tech enterprises as Partners (15+), and word-class Mentors (110+)
• Built a cohesive network of DeepTech-focused investors and enterprises using DTC Confluences and connect sessions to generate 2000+ leads for DTC Startups
• DeepTech Confluence: Conceptualized, launched, and managed DeepTech Confluence (5 editions) with over 250 Product Startups, 120+ Enterprises, 90+ Investors, and 5100+ Industry Connects; Created over 2000 validated business opportunities for the participants

Apr 2018 – Feb 2019 · 10 mos

• Planned, conceptualized, and coordinated the program while building ecosystem (Startups, accelerators, incubators, and Tech Product Designers) connect in India for creating brand visibility and impact for the Initiative
• Built an integrated Program engagement model (online and offline) for Design4India outreach programs pan India
• Launched India’s first Product (UX) design focused mentoring program
• Launched and managed 3rd edition of Nasscom Design Summit 2018
• Developed innovative marketing and engagement strategies for increased brand visibility and impact
• Identified and supervised the implementation of new tools and methods to increase the effectiveness and reach of marketing campaigns
• Managing a team of 7 to drive marketing activities for the initiative
• Achieved domestic ranking for D4I website under 35,000 from 2,93,255 while the global ranking reached under 6,00,000 from 38,34,498 in 5 months
• Built social media presence for the initiative with multifold increase: Facebook - from 423 to 15,000+, YouTube - Gained 1,50,000+ views and 3,00,000 min of watch time in just 3 months
• Achieved a significant footprint for the initiative and initiative programs by building an outreach base of 70,000 followers (from 3470)

Apr 2017 – Jan 2019 · 1 yr 9 mos · Bengaluru, Karnataka, India · Hybrid

• Entrepreneurship & Business Development: Founded and led a food and beverage startup.
• Product Development: Conceptualized, developed, and launched a range of authentic Indian pickles and condiments.
• Supply Chain Management: Established and managed relationships with local suppliers, ensuring consistent high-quality ingredient sourcing.
• Brand Management: Developed and executed branding and packaging strategies for India market.

Mar 2015 – Mar 2018 · 3 yrs · Bengaluru Area, India

• Responsible for conceptualization and implementation of communication strategies for the Foundation and its four initiatives while handling multiple portfolios including PR, social media, SEM, SEO and content marketing
• Planned SEO & SEM campaigns for company’s three websites and reinforced company's thought leadership position in online space
• Worked with media agencies to improve and increase media coverage
• Developed documents for a variety of external Corporate Communications
• Developed and delivered quarterly and annual review presentations
• Implemented content marketing strategy to promote internal and external stakeholders by creating and repurposing the content for various platforms
• Identified and supervised implementation of new tools and methods to increase effectiveness and reach of Social media, SEO and SEM campaigns
• Major Achievements:
•  Optimized WF websites to yield better visibility and ranking - Websites recorded threefold
• increase in visits over the previous year with major contribution from SEO, SEM and Social Media
•  Domestic ranking reached under 10,000 Alexa ranking by growing five times
•  Fivefold increase in PR value over previous year
•  YouTube channel secured 500,000 views (from 8,000 overall views in the previous year)
•  16 new social media platforms launched to increase the online impact; thus handling portfolio of total 31 active platforms
•  Achieved and sustained 100% utilization of Google Ad Grants ($30,000 for 3 websites) by
• optimizing SEM campaigns for all three platform

May 2014 – Feb 2015 · 9 mos · Bengaluru Area, India

• Developed and implemented communication strategy, public relations, account planning, client servicing, PR Events, crisis communications, market research and media relations for all clients
• Client Portfolio: Manipal Global, Concorde Group, Biocon, txtWeb (An Intuit venture), Babajob, MeritTrac (Manipal subsidiary), Creya Learning, AddressHealth, Diabetacare and Stempeutics
• Planning and implementation: Planned communication strategies for each client and effectively track all executions of plans and ensure that they are carried out as per brand expectations and conform to set deadlines
• Team Management: Managed two teams to plan and execute day-to-day communication deliverables for all clients
• Media Management: Handled media communication for all projects
• Vendor Management: Engaged and interfaced with vendors and maintaining relations with them for ensuring continued & repeated service in each campaign planned for clients and thereby augment
• business & profitability
• Reviews and Reports: Monthly & Weekly Report generation on all PR activities for Review meetings with senior management and clients
• Major PR Project: Biocon’s Oral Cancer Screening Camp (In 23 cities) – Launch event and PR activities in all centres
• Tracked competitors’ activities with current trends to enhance the communication opportunities for clients

May 2012 – Apr 2014 · 1 yr 11 mos · Bangalore

• Conceptualised communication strategy, client servicing, account planning, media relations, event
• planning (Press meet, facility visit and conferences) and content development for Bangalore based clients
• while working as a Communication Consultant
• Handled diverse portfolio of clients like Karbonn Mobiles (Leading Indian mobile brand), SSSPL (Security
• & Surveillance firm), Inorbit Mall - Bangalore, Sunburn Concert, Q&Q Watches (A Citizen subsidiary), The
• Fisherman’s Wharf (Goan cuisine restaurant chain), D+M Group, University of Tokyo, Japan Habba and
• Saurav Ghosal (India’s no. 1 Squash player) to name few
• Responsible for analysing, preparing and presenting reports for clients
• Managed PR activities for national clients like CII, FFI, Bahrain Economic Development Board, AMW,
• Videocon Mobiles, Luminous, IFFI, VFS Global, Bridgestone Tyres, Daikin, Carrier, Tupperware and Force
• Motors in Bangalore
• Responsible for developing new report formats and processes for Bangalore division
• Actively involved in New Business Development
• Managed a team to drive PR activities for clients in Bangalore
• Major PR projects in Bangalore: CII EXCON 2013, Sunburn – Avicii concert, Wine And Food Festival at
• Inorbit Mall, Largest Flag Hoisting event for Flag Foundation of India and Security Survey for AnexGate
• “Star performer of the month” – for December, 2012

Nov 2011 – Apr 2012 · 5 mos · Bangalore, India

• Working as a PR professional and actively handling portfolio which includes clients like 3M India (A Global conglomerate and one of the top 5 innovators in the world), Bosch power Tools, Fox Traveller, Tetra Pak, GSK and Fever radio
• Responsible for client servicing, account planning and media relations for my portfolio of clients
• Analysed, prepared and presented the Annual review for Bosch Power Tools
• Responsible for preparing weekly and monthly reports for my clients
• Organised and coordinated PR events for Bosch PT in various cities like Kolkata, Hyderabad, Jodhpur, Bangalore, Ankleshwar and Nasik
• Planned and organised PR events for Clients like Fever Radio (Shaan Concert in Bangalore), GlaxoSmithKline (Horlicks’ Wizkids 2011 – South Asia Finale), Launch of Freaky Traveller show for Fox Traveller Channel, etc
• Actively involved in New Business Development at Genesis BM

Mar 2010 – Nov 2011 · 1 yr 8 mos · Bangalore, India

• ● Worked as a PR professional and actively handled a diverse portfolio of clients on different levels like Helion Advisors (VC firm), Perfios (Online personal finance management software), EduSports (School sports management firm), Space Matrix (Asia’s one of the largest interior designing firm), GirnarSoft (IT firm) and VMC (Telecom equipment manufacturing firm)
• ● Experience in client servicing for various sectors like Education, ITes, VC and Telecom
• ● Played an active role in conducting a market survey for BCIL (Eco friendly infrastructure)
• ● Directly involved in extensive media analysis and data management services
• ● Prepared weekly reports of for all the clients involved with
• ● Analysed and prepared quarterly/annual review presentations of the media effort
• ● Developed a ‘Central Media Database’ for the organisation and involved in continues ‘Media Database’ tracking and rated all the clips
• ● Played an major role in analysis, report making and presentation for EduSports’ National Health survey on “Indian children’s health”
• ● Played active role in developing strategies for clients
• ● Arranged TV Interactions for Helion (NDTV Profit) and EduSports (NDTV Profit, NDTV, CNBC)
• ● Played a major role in developing internal measurement tools for employees
• ● Secured national coverage for clients in media like Times of India, The Economic Times, Hindustan Times, etc.
• ● Helped in developing internal processes and developed tools to facilitate other processes for the company
• ● Developed understanding of different sectors like IT, ITeS, Education, Venture Capital, Telecom, Financial Services, and many more
• ● Launched and managed a ‘Magazine Library’ for office employees

Mar 2009 – May 2009 · 2 mos · Chennai Area, India

• Summer internship Project (SIP) -
• Project Title - Study of the customer perception of The Times of India With respect to other newspapers in Chennai
• ● Conducted market survey (Primary data based) to measure customer satisfaction level
• ● Have been ranked as “Outstanding performer of the month” while competing with regular work force and scored perfect “10” GPA at The Times of India, Chennai
• ● Involved in direct sales (Door-to-door) and sold yearly subscriptions of Times of India and magazines

Jul 2007 – Dec 2007 · 5 mos · Anand, Gujarat, India

• ● Initiated new sub- division “Online Marketing”
• ● Handled a three member team
• ● Searched for potential customers online and sensitised them about the products