Nemanja Jovančić

Head of Growth

Eindhoven, North Brabant, Netherlands10 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Drove AI adoption in Product Marketing at Sendcloud.
Achieved 70% newsletter open rate with competitive intelligence program.
Helped US SaaS grow organic traffic by 306% in 18 months.

Stackforce AI infers this person is a Growth Marketing and Product Marketing specialist in the SaaS industry.

Contact

Skills

Core Skills

Growth MarketingProduct MarketingB2b MarketingSales EnablementCustomer MarketingContent MarketingSeoTeaching English As A Second Language

Other Skills

ABMAI for MarketingAhrefsArticle WritingB2B Marketing StrategyB2C MarketingBusiness-to-Business (B2B)Case StudiesCompetitive IntelligenceContent LocalizationContent StrategyCopywritingCreative WritingDigital MarketingEmail Marketing

About

Growth & Martech Lead with 7+ years of experience across growth, product, and content marketing in B2B SaaS. - Driving AI adoption in Product Marketing at Sendcloud: Building the Insights Engine and PMM Brain - Launched an MVP competitive intelligence program that saved €40K in tools while driving ~70% newsletter open rate and org-wide adoption - Led the acquisition announcement campaign and shaped the GTM strategy for Sendcloud’s first M&A - ABM motion: Enabled enterprise sales to close key deals and co-launched a direct mail campaign with positive ROI - Supported the social media content strategy for our SME on the way to 1M+ LinkedIn impressions - Earlier in my career, helped a US-based SaaS company grow organic traffic by 306% (36K to 146K/month) in 18 months through content strategy and SEO

Experience

10 yrs 4 mos

Total Experience

2 yrs 7 mos

Average Tenure

4 yrs 6 mos

Current Experience

Sendcloud

4 roles

Growth & Martech Lead

Nov 2025 – Present · 7 mos · Eindhoven, North Brabant, Netherlands · Hybrid

Growth MarketingAI for MarketingProduct Marketing

Senior Product Marketing Manager

Promoted

Aug 2024 – Nov 2025 · 1 yr 3 mos · Eindhoven, North Brabant, Netherlands · Hybrid

Product positioning and messaging, with a focus on the enterprise segment
ICP research to identify and define buyer personas
Led the acquisition announcement campaign and supported the integration of Sendcloud’s first-ever M&A, Tracey
Ongoing GTM strategy for Sendcloud’s main competitive differentiator, Shipping Intelligence (formerly Tracey)
Influenced packaging decisions and supported pricing and home page updates
Supported the social media content strategy for Sendcloud’s subject-matter expert’s brand on LinkedIn, while owning the affiliated company page
Created and maintained the customer library (of references and quotes), introduced “customer snippets” (one-slide customer stories created by CSMs after customer visits) and “day-zero customer story” playbook; published a success story with XXL Nutrition (one of the major customers)
Created and maintained the Sales Enablement Hub with assets, insights, and resources to facilitate deal closures; increased the effectiveness of the sales team with modular sales decks, customizable one-pagers, and commercial proposal templates
Messaging for event booths, print brochures, and keynote presentations
Supported demand generation campaigns as a PM consultant
Co-launched an ABM campaign driven by direct mail
Managed projects with a growth agency and outsourced tasks to content and design & development agencies

Product MarketingB2B MarketingPositioning (Marketing)MessagingSoftware as a Service (SaaS)

Enterprise Marketing Specialist

Nov 2023 – Sep 2024 · 10 mos · Eindhoven, North Brabant, Netherlands · Hybrid

Customer MarketingSocial MediaSales EnablementB2B MarketingLinkedIn MarketingEnterprise Marketing+1

Sales Enablement Marketing Specialist

Dec 2021 – Nov 2023 · 1 yr 11 mos · Eindhoven, North Brabant, Netherlands · Hybrid

Sendcloud is Europe's #1 shipping automation platform that helps e-commerce businesses put their shipping logistics on autopilot, get instant access to 80+ carriers and expand cross-border, increase checkout conversions, ensure consistent branded tracking communication, and automate returns.
As a Sales Enablement Marketing Specialist within the Product Marketing team, I provide revenue-facing departments with the right marketing assets and insights into the product, customers, and industry—facilitating the acquisition of new customers, particularly in the enterprise segment.
My responsibilities:
Set up the role from the ground up
Cooperation with multiple departments & stakeholders (Performance, Content, Brand & Event Marketing, Enterprise & SMB Sales, CSM, Product)
Creation of marketing assets—pitch decks, sales presentations, overview one-pagers, landing pages, case studies
Taking part in preparing sales proposals and RFP response documentation
Maintaining the resource hub and customer library
Supporting feature launches & adoption campaigns, demand and lead gen campaigns
Presented the company at SaaStr Annual 2022

Sales EnablementB2B MarketingEnterprise MarketingSales PresentationsSoftware as a Service (SaaS)Product Marketing

Symphony.is

Content Writer

Apr 2020 – Nov 2021 · 1 yr 7 mos · Novi Sad, Vojvodina, Serbia

Symphony is a software design and development company that partners with 2 out of the 3 largest technology companies in Silicon Valley.
As a Content Writer and Marketing Specialist, I'm working closely with the Sales and Business Development teams to create highly-customized sales enablement content that gets presented to stakeholders at Fortune 10 companies, top management consulting firms, and Silicon Valley startups.
Producing original, engaging, business-oriented content, including:
Sales presentations and pitch decks
Case studies
Web and email copy
Social media posts
Blog posts
Landing pages
Video scripts
Ebooks
Conducting interviews with project managers, engineers, and client stakeholders to collect the latest project updates and create case studies. Collaborating with in-house design and development teams to create new content.
Quality control over all content - proofreading, editing, fact-checking, visual checks, and NDA compliance. Editing/proofreading of technical proposals, scopes of work, and tender documentation. Repurposing and enhancing the existing content.
Proactively contributing to B2B marketing strategy, digital marketing campaigns, and content planning and organization.
Supported the company’s presentation at the 2020 Beyond Tech Digital Advantage event - created LinkedIn activation posts and custom presentations for prospects.

Content MarketingCustomer MarketingCase StudiesSales EnablementB2B MarketingEnterprise Marketing

Leadquizzes

Content Marketing Manager

Mar 2018 – Mar 2020 · 2 yrs · Novi Sad

Yazamo is a SaaS company that generates leads and sales for small businesses, marketing agencies and entrepreneurs by providing them with a platform to develop, optimize and scale their online marketing efforts. It’s a US-based company with a satellite office in Novi Sad, Serbia.
LeadQuizzes, the company's main product, is a marketing software solution that helps users generate leads and learn more about their target audience using quizzes and surveys.
My responsibilities as a Content Marketing Manager include:
Writing marketing-related SEO blog posts (1,500+ words)
Publishing the articles on Wordpress and optimizing them in accordance with the Yoast recommendations and the best SEO practices
Writing guest blogs for the purposes of link building
Finding broken link building opportunities and doing outreach to those websites
Old content optimization and repurposing
Creating website popups and using them to get leads and promote content
Editing and proofreading emails and help docs for the customer success team
Creating surveys and quizzes to be used for marketing purposes
Fixing crawl errors and creating URL redirects
Ongoing SEO and digital marketing education
Some of the tools and services I’ve been using include Ahrefs, Google Analytics, Google Optimize, Hotjar, ConvertFlow, Hubspot, Wordpress, Drip, Mailchimp, Hello Bar, etc.

Search Engine Optimization (SEO)Content MarketingWeb Content CreationKeyword ResearchSoftware as a Service (SaaS)SEO

Gimnazija ivanjica

English Language Teacher

Dec 2015 – Mar 2018 · 2 yrs 3 mos · Ivanjica · On-site

Teaching English as a Second Language (ESL) to secondary school students.

English LiteratureEnglishTeaching English as a Second Language

Upwork

Content Writer / SEO Copywriter / English - Serbian Translator

Dec 2014 – Feb 2018 · 3 yrs 2 mos

Top-Rated Upwork Freelancer for over a year. 45+ jobs completed on the platform.
Link to my profile: https://www.upwork.com/freelancers/~01a6a9f8a2cd267eaf?
Some of the work I’ve done on Upwork:
Creative and promotional posts for events promotion
Press releases
Shop descriptions and product descriptions
Chat stories
Crossword clue creation
QC disambiguation with edits
Long-form blog post for tourists on what to do in Prague
Ad copywriting for a digital marketing company
Slogans/sayings for t-shirts and mugs
TEDx Talks reviews
Question and answer creation for a swimming service
Game of Thrones character descriptions guide
Copywriting for a used industrial machinery website
English to Montenegrin translation
English to Serbian translation