Aug 2024 – Jun 2025 · 10 mos · Remote

• Leading product marketing strategy for a digital accessibility SaaS platform, where I've:
• Transformed marketing metrics into exceptional business outcomes, driving record-breaking Q1 performance with significant increases in qualified website traffic and demo conversions
• Enhanced website conversion strategy through refined positioning that dramatically improved demo-to-meeting conversion rates
• Orchestrated comprehensive campaigns with targeted ICP messaging yielding highest-ever performance across all traffic channels

Mar 2024 – Aug 2024 · 5 mos · Remote

• Established the foundation for AudioEye's growth acceleration by:
• Transforming our content strategy to increase meeting scheduling and form submissions.
• Engineering refined value proposition leading to multi-million dollar revenue impact.
• Building scalable revenue enablement program for 200+ employees, contributing to impressive ARR growth.
• GTM delivery & naming of "AudioEyeQ" - AudioEye's public education platform

Sep 2023 – Mar 2024 · 6 mos · Remote

• Collaborated with Sales, Marketing, and Product leadership to optimize revenue operations, resulting in a 20% increase in productivity.
• Developed strategies and programs to address business challenges and drive revenue growth for AudioEye.
• Led cross-functional teams to execute revenue enablement initiatives and continuously improve operational efficiency.

Jan 2023 – Sep 2023 · 8 mos · Remote

• Led initiatives to gain insight from the sales process and external market to develop strategies that drive product adoption and overall satisfaction.
• Partnered across multiple functions to gather information and organize content resources for teams.
• Identified customer segments for product market fit and built marketing collateral that resonated with these segments.

Oct 2022 – Jan 2023 · 3 mos

• Directed strategic product marketing initiatives for Facebook Groups, where I:
• Led strategic product marketing initiatives for Facebook Groups, driving exceptional YoY audience growth and user engagement across 5 global regions.
• Orchestrated numerous GTM activities to achieve remarkable feature adoption rate increases.
• Pioneered roadmap development to transform admin engagement and community satisfaction.
• Substantially optimized product development cycle through strategic cross-functional partnerships.

Nov 2021 – Oct 2022 · 11 mos

• Accelerated growth of Meta's strategic communities while managing high-profile partnerships:
• Drove explosive growth of Facebook's Power Admin communities across UK, Brazil, and North America, enhancing group activity and retention.
• Managed partnerships with premier global events and celebrities, including Grammys, SuperBowl LVI, and Golden Globes.
• Executed strategic communication campaigns during critical moments like the 2020 Elections and COVID-19, reaching billions of users.

Dec 2019 – Nov 2021 · 1 yr 11 mos

• Community Manager overseeing the Facebook Group for the most engaged, active admins in the United States — a community we call our “Power Admins.” Our team is part of the Facebook Social Marketing team, and we're responsible for our global Power Admin program. We oversee Facebook Groups for Power Admins where admins can come for support, to connect with one another and to stay up-to-date on new announcements from Facebook. Along with our North America group, our team manages groups for Power Admins in the United Kingdom, Ireland, Brazil, Latin America, Switzerland, Austria and Germany.
• Additional Roles:
• Inclusion + Representation Lens Panelist
• ACT Ambassador

Jun 2018 – Dec 2019 · 1 yr 6 mos · Dallas-Fort Worth Metroplex · On-site

• Managed and supported the Online Community, driving client engagement and education.
• Collaborated cross-functionally with operational teams to enhance Thryv client experience.
• Updated product materials for operations, fulfillment, training, and sales support.

Sep 2016 – Jun 2018 · 1 yr 9 mos

• Led cross-functional teams to implement new product initiatives, influencing change to support business objectives.
• Managed relationships between Marketing and Operations, prioritizing initiatives and ensuring successful implementation.
• Supported Go-To-Market with Social Media Case Studies and pilot projects, partnering with IT for BPMS support.

Nov 2015 – Sep 2016 · 10 mos

• Developed training curriculum and materials for DexMedia's Digital Fulfillment and Support teams, ensuring staff knowledge of product offerings.
• Scheduled and facilitated new hire, refresher, and continuous learning classes, processing enrollments and recording attendance.
• Provided post-training support, proofread instructional materials, and assisted with call handling and performance coaching.

Jun 2015 – Nov 2015 · 5 mos

• Developed and managed marketing programs to help clients fill advertising gaps and grow their businesses.
• Utilized state-of-the-art technology tools for successful advertising solutions.
• Implemented solutions such as Desktop and Mobile Websites, Facebook Fan Page Setup, and Search Engine Marketing.

Aug 2006 – Jun 2015 · 8 yrs 10 mos

• https://www.brainline.org/author/nicole-wight
• https://biausa.org/brain-injury/community/personal-stories/nicole-wight-mackenzie-michael-wight
• https://youtu.be/pFEAWqdiazI?si=ZA31mIdBX4KLsFEG

Feb 2005 – Aug 2006 · 1 yr 6 mos

• Facilitated engaging workshops on Army culture, communication, and leadership for military families.
• Developed and updated AFTB training materials to ensure relevance and effectiveness.
• Evaluated program impact to identify areas for improvement and ensure effectiveness.
• Built strong relationships with military families and stakeholders to provide mentorship and support.