Nidhi Agrawal

Digital Marketing Specialist

Bengaluru, Karnataka, India12 yrs 5 mos experience

Highly Stable

Key Highlights

Expert in user acquisition and engagement strategies.
Proven track record in driving organic growth initiatives.
Strong collaboration with cross-functional teams.

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in SEO and user acquisition strategies.

Contact

Skills

Core Skills

Product MarketingOrganic GrowthSearch Engine Optimization (seo)Marketing OperationsLead GenerationSeoData AnalyticsSearch Engine Marketing (sem)Google AdsSemAnalyticsDigital MarketingSocial Media MarketingAffiliate MarketingContent WritingEditingContent ManagementEvent CoordinationTeachingMentoringWeb Development

Other Skills

Programmatic SEOData AnalysisA/B TestingSoftware as a Service (SaaS)Customer AcquisitionConversion OptimizationWebsite UpdatingSales EnablementMarketing AutomationLinkedIn AdsCompetitive AnalysisBusiness-to-Business (B2B)Email MarketingSales PresentationsCustomer Relationship Management (CRM)

About

I specialize in developing and executing strategies that drive user acquisition and engagement. Currently, I'm contributing to a dynamic PLG startup, focusing on user acquisition initiatives and expanding market share. My role involves close collaboration with cross-functional teams to deliver the product's value proposition and ensure alignment with market needs. I fit into the T-shaped persona, having in-depth knowledge of SEO with hands-on experience in Ads, social media, corporate branding, campaign planning, CRO, website UI/UX, sales enablement, and marketing automation. In my career, I have had the opportunity to work for progressive companies like LeadSquared and freelance for leading brands like Bizongo, Happydemic (@happydemic_mike), and many more. Today, I'm at a juncture where I can combine content, engineering, data, and design to translate complex business problems into relatable and easy-to-understand solutions.

Experience

12 yrs 5 mos

Total Experience

1 yr 6 mos

Average Tenure

1 yr

Current Experience

Bizom

Content Marketing Manager

Jun 2025 – Present · 1 yr · Bangalore Urban, Karnataka, India · On-site

Uniqode

Lead Content Marketer

Nov 2024 – May 2025 · 6 mos · Bengaluru, Karnataka, India · Hybrid

Programmatic SEOData AnalysisProduct MarketingA/B TestingSoftware as a Service (SaaS)Customer Acquisition+2

Leadsquared

Senior Content Marketing Manager

Sep 2020 – Oct 2024 · 4 yrs 1 mo · Bengaluru, Karnataka, India

Leading organic growth initiatives that includes SEO, ABM, and CRO.
Launched zero-dollar backlinks program, generating 10-15 BOFU leads/month through organic referral channel.
Optimized website architecture and performance. Led website localization project.
Activated BOFU lead sources by building product- and market-specific landing pages for apps marketplace and healthcare domains using a Programmatic SEO approach.

Marketing OperationsConversion OptimizationWebsite UpdatingData AnalyticsSales EnablementData Analysis+20

Mantra labs

Content Marketing Associate

Jul 2019 – Aug 2020 · 1 yr 1 mo · Bengaluru, Karnataka

Improved website DA from 19 to 27 and increased website traffic by 47.54% (7K+ sessions per month).
Created Google Ads for Chatbot with an optimization score of 90.3% and CPL of INR 85.

Pay Per Click (PPC)Press ReleasesProduct AnalysisSearch Engine Optimization (SEO)Business-to-Business (B2B)Search Engine Marketing (SEM)+6

Gozo technologies private limited (gozo cabs)

Consultant- Content and Social Media

Jan 2018 – Jul 2019 · 1 yr 6 mos · Delhi, India · Remote

Compiled itinerary of over 100 tourist destinations in India in less than 6 months. Managed WordPress, blog content calendar, Facebook Ads, and Discount coupons for the company.
Created and managed discount coupons for travel bookings. Brought onboard 30+ coupon sites and managed their commissions.
Managed Facebook Ads at INR 4.10/1000 impressions and relevance score of 8/10.
Grew their push notification subscriber base by 20%.

WordPressBrand MarketingFacebook AdsDigital MarketingAffiliate MarketingSocial Media+7

Jasubhai group

Sub-Editor

Sep 2016 – Aug 2017 · 11 mos · Mumbai Area, India · On-site

Managed editorial (interviews, advertorials, and design) for Offshore World Magazine—a bimonthly publication for the Oil & Gas industry.
Steered the company’s flagship event Student Outreach Program. Managed participation of 2000+ students and brought onboard 6 organizations to offer internships to chemical engineering graduates.
Coordinated CHEMTECH Leadership & Excellence Awards during CHEMTECH 2017—India's largest chemical industry event.

MessagingEditorial CalendarsInterpersonal SkillsContent EditingPrint PublicationsEvent Coordination+3

Bizongo

[Freelance] Content Writer

Aug 2016 – Jul 2019 · 2 yrs 11 mos · Mumbai Area, India · Remote

Wrote and edited SEO blogs for Bizongo.in and contributed to their Google Search Traffic.
Compiled A-Z of Packaging and Packaging Innovations 2017 handbooks for lead generation.

WordPressContent EditingSearch Engine Optimization (SEO)Product DescriptionsWritingOn-Page Optimization+3

Insolergy technologies

Content Writer

May 2016 – Sep 2016 · 4 mos · Mumbai · Remote

Wrote solar energy-related blogs, social media, presentation decks, and case studies for Insolergy.com.
Created a “Test Your Solar Q” campaign on Facebook, leading to 5K+ organic reach and ~10% engagement per post.

White PapersFacebook MarketingCopywritingSocial Media MarketingWeb Content WritingContent Writing

Government engineering college, raipur

Lecturer | Computer Science and Engineering Department

Feb 2014 – Feb 2016 · 2 yrs · Raipur

Subjects taught: Data Structures, AI, Database Management System
NBA accreditation training from NITTR, Bhopal.
Research publication in an international journal for the survey of electronic fund transfer systems across the world.

Coaching & MentoringUniversity TeachingTeachingMentoring