Jan 2025 – Present · 1 yr 4 mos · Bengaluru, Karnataka, India · Hybrid

Jul 2023 – Mar 2024 · 8 mos · Bengaluru, Karnataka, India · On-site

• 1) Demonstrated success in driving sales and increasing customer engagement through strategic merchandising strategies.
• 2) Collaborated with cross-functional teams to gather and synthesize inputs from various stakeholders, including associates, IRCTC, and incremental associates, ensuring comprehensive data collection and sharing insights during sales.
• 3) Managed and curated content for the prime monthly days store page, ensuring a compelling online presence to drive user engagement and optimize customer experience and driving 3-4% month on month category growth.
• 4) Handled social media posts and stories, Twitter activation, and PR campaigns, WhatsApp communications, resulting in a consistent 3% month-on-month increase in engagement and effectively communicating brand messaging and engaging with the audience.
• 5) Managed design, tracking, merchandising, and took complete ownership of all campaign creation processes, ensuring alignment with brand objectives and driving impactful promotional activities.
• 6) Conducted weekly audits on traffic channel performance and shared insights in Weekly Business Review (WBR) meetings, along with coupon performance data and provided real-time intraday hourly Gross Value (GV) and GV conversion data during sales, contributing to data-driven decision-making processes.

Mar 2020 – Aug 2022 · 2 yrs 5 mos

• 1) Developed marketing plans and partnerships with brands, optimizing conversions and driving sales. Acted as the primary contact for CEPC Vernac team and SME for Hindi pages, focusing on improving conversion rates.
• 2) Training new hires and sharing feedbacks and coaching, also conducted data analysis for newly launched languages, contributing to team development and language performance enhancement.
• 3) Owned end-to-end campaign management, including design, tracking, and merchandising, to deliver impactful marketing initiatives.
• 4) Utilized customer behavior analysis to inform marketing strategies, including new product launches, cross-category placements, and site-wide events, driving online customer experiences and increasing conversions.
• 5) Developed and managed SEO initiatives, free search improvement projects, online ads, and analyzing metrics and sharing best practices across the organization to drive continuous improvement.

May 2018 – Feb 2020 · 1 yr 9 mos

• 1) Conducted weekly audits on Amazon.in top products across various categories to ensure catalogue quality, focusing on titles, images, product descriptions, and bullet points adherence to Amazon's style guide.
• 2) Managed work allocation weekly and analyzed data for newly launched sellers, ensuring product quality and adherence to standards.
• 3) Educated sellers on Amazon's style guides, coached them to improve catalogue quality, and shared the impact of coaching sessions on performance metrics.
• 4) Prepared weekly reports on team achievements and flagged catalogue quality issues on a weekly and monthly basis, ensuring error-free product listings.
• 5) Assisting sellers to correct titles, product descriptions, and bullet points for top-selling products, maintaining catalogue quality and coordinating with imaging teams to address image-related issues.

Aug 2016 – Apr 2018 · 1 yr 8 mos

• 1) Received training in various processes including M@, Spec, FBA Ungating, and vernacular processes, with additional experience on the UK platform for six weeks.
• 2) Utilized conflict resolution techniques to troubleshoot issues and ensure customer satisfaction, advocating for sellers and providing feedback to improve the selling process.
• 3) Provided sellers with accurate information on platform policies, sales, database issues, and listing inaccuracies, offering support on refunds, feedback, and policy changes.
• 4) Collaborated extensively with other departments, utilizing resources to provide comprehensive seller support and interpreting data and performance metrics, escalating issues to management when necessary for resolution.