Mar 2022 – Dec 2025 · 3 yrs 9 mos · Mumbai, Maharashtra, India

• Consecutively a key lead for D+H tentpole and marquee shows, managing internal as well as external stakeholders like PH, Talent, Directors
• Delivered 100%+ targets on the biggest show for D+H in 2023-The Night Manager. Single-handedly managed the strategy and marketing efforts thereby achieving awareness/buzz scores higher than the benchmark shows with almost half the marketing spends.
• Awards won:
• Promax Asia Gold Winner 2023: The Night Manager Launch Campaign
• Promax India 2023 Best Drama Promo: The Night Manager
• Conceptualized, led, and executed the launch of the first-ever TV+ format show Aashiqana. The show hit 100k targets & continued to be successful for 3 consecutive seasons
• Led the 360 marketing and execution for various shows including reality show Moving in with Malaika, Shoorveer, Animated show R R Rajamouli's Baahubali, Life Hill Gayi

Jan 2020 – Mar 2022 · 2 yrs 2 mos · Mumbai, Maharashtra, India

• Launched the LIONSGATE PLAY OTT app in India , Dec 2020
• Scaling and building the subscriber base via launch of first 2 original shows and deploying 360 marketing campaigns for the same

Jul 2019 – Jan 2020 · 6 mos · Mumbai Area, India

• Asst Brand Manager- Fizz portfolio at Parle Agro Private Limited.
• Brand Manger for Appy Fizz- Planning, developing and implementing the marketing mix for this brand, strengthening the SKU mix and complete brand activities. Ensuring business deliveries from key markets and developing new markets for the brand.
• Responsible for handling all media associations like Bigg Boss 10,11 & 12, 3 years in a row and ensuring the deliveries of the same on business.
• Brand Manager for Frooti Fizz- Led all activities from product development , to launch product, campaign for this new brand in the Fizz portfolio.

Jul 2016 – Jun 2019 · 2 yrs 11 mos · Mumbai Area, India

Jun 2014 – Oct 2015 · 1 yr 4 mos · Mumbai Area, India

• Brand: Lakme Lever Private Limited
• Marketing Department - Lakme Fashion Week winter/festive 2014, Summer /Resort 2015
• Marketing Manager - Strategic alliances and corporate tie-ups .
• Marketing Manager- Bridals and National Promotion
• Business manager- Incubation , growth and expansion of new salon formats.

Feb 2014 – Apr 2014 · 2 mos · Mumbai Area, India

• 1)Benchmarking Sales & Distribution operations of ITC, Nestle & Britannia.
• 2)Recommending operational improvements.
• 3)Executing launch of ITC's Farmlite biscuits.

May 2013 – Jul 2013 · 2 mos · Mumbai

• 1)As a company from the Mayor of London’s office generated leads on 180 SME’s across various sectors in India, looking to expand in London.
• 2)Pitched to over 50 identified companies with the London & Partners proposition and got 10 new clients to the firm.
• 3)Detailed analysis on the FDI investment pattern of global regions in the field of Research & Development/ Innovation.
• 4)Identifying new channels of sales for London & Partners via LinkedIn, Corporate seminars ,Business magazines.

Dec 2012 – Jan 2013 · 1 mo · Lower Parel,Mumbai

• Handled social media ,booking of venues ,creatives for events like FAA Forum awards, Overdrive awards, Sheconomy-The wise women investor

Jun 2010 – Jun 2010 · 0 mo · Navi Mumbai

• Worked as a summer intern in RELIANCE INDUSTRIES from 1-25th June2010. As a member of IT team,designed web pages using dreamweaver.

Jan 2009 – Jan 2012 · 3 yrs · Mumbai Area, India

• Handled sponsorships for top nightclubs like Tryst,Canvas,Liv,Ghost.In charge of advertisments ,promotions , conceptulizing Christmas/New year parties of 700-1000 people.Selling and Pitching to Brands and corporates for these events.