Oct 2023 – Mar 2026 · 2 yrs 5 mos · Bengaluru, Karnataka, India · On-site

Feb 2022 – May 2023 · 1 yr 3 mos · Bangalore Urban, Karnataka, India · Remote

• >Successfully managed a 500Cr Home Furnishings portfolio with 10% QoQ growth.
• >Reduced category returns and RTOs by 3% and 5% by enhancing Merchandising and increasing prepaid adoption.
• > Achieved a 1.5x increase in sales by setting aggressive selection targets and optimizing pricing strategies.
• > Planned marketing campaigns to improve the user journey on the platform and optimize the category-specific awareness-consideration-conversion funnel.
• > Identified category gaps through user surveys, data-driven analytics, and competitive benchmarking to target the lowest price platform for the category.
• >Created positive relationships with suppliers through constant feedback and alignment around assortment, pricing, and inventory levels.
• > Analyzed market data to identify key growth opportunities and prepared quarterly and half-yearly plans in line with organizational goals.
• > Effectively managed cross-functional teams to ensure successful project delivery and mitigate program and project risks.
• > Trained and mentored 2 teams of 14 people in total (KAMs & BDAs) to drive sourcing and pricing of catalogs and develop the right pricing policy.
• > Strategized and implemented initiatives to improve customer experience across the entire funnel.

Jul 2021 – Feb 2022 · 7 mos · Bangalore Urban, Karnataka, India · Remote

• Developed a multi-tiered pricing strategy for over 9000 active SKUs in the Beverages category resulting in incremental margin delivery and increased sales.
• Designed and implemented online revamp projects, optimized CRM channel utilization, and achieved a 25% growth in customer conversion and a 2x increase in revisits for new customer acquisition and retention.
• Improved assortment mix through rationalization resulting in an 11% increase in category profitability within 4 months.
• Created the Annual Operating Plan FY’22 for Beverages, including month-over-month topline and bottom-line forecasting by identifying various growth levers and considering seasonality.

Apr 2021 – Jul 2021 · 3 mos · Jaipur, Rajasthan, India

• > Drove the Annual Operating Plan for 10+ categories (Jewelry, Home, Beauty & Apparel) by aligning with business KPIs, resulting in a 15% increase in sales and a 10% growth in margins.
• > Collaborated with the United Kingdom buying team to launch new merchandising, in-season projections, promotions, and OTB management, achieving a 20% improvement in product sell-through and reducing inventory carrying costs by 5%.
• > Derived actionable insights, monitored, and reported sales performance, resulting in a 10% increase in customer satisfaction and optimizing pricing to achieve a 5% increase in gross margin.

Sep 2020 – Mar 2021 · 6 mos · Jaipur, Rajasthan, India

Apr 2019 – May 2019 · 1 mo · Greater Ahmedabad Area

• > Conducted market research to establish a Dealership network in North Gujarat and recommended strategies to increase the sales by 50%
• > Created a roadmap to establish a strategic alliance with new potential customers to increase the penetration
• > Optimized and planned the outbound logistics to deliver the product efficiently across North Gujarat region
• > Designed a marketing plan to increase the brand awareness of Friends Steel in North Gujarat

Jul 2016 – Jun 2018 · 1 yr 11 mos · Greater Vadodara Area

• > Successfully achieved Gas Power Plant Project goals and managed human workforce of 15
• > Conducted detailed data analysis and evaluations of business operations and performance; completed weekly reports and presented findings to managers
• > Prepared project plan, Cost-Benefit Analysis, and budget report for SCALEBAN project
• > Awarded BEST IDEA IMPLEMENTED for SCALEBAN Project & Led a team of 7 to complete the planning, erection, and commissioning of SCALEBAN Project
• > Prepared BOM, Service Purchase Orders & Purchase Requisition in ERP system for various projects
• > Contributed to process improvement initiatives that resulted in an organization-wide reduction in wasted supply expenses

Jun 2015 – Jul 2015 · 1 mo · Gujarat, India

• --> Completed a 2 weeks study project on the Generation of Electricity using Thermal Energy. Studied Various stages to generate electricity at Thermal Power Plant

May 2014 – Jun 2014 · 1 mo

• - Completed a 3 weeks study project on the Manufacturing process of Power Transformer and its components