Nikolay Tsonev

CEO

Sofia, Sofia City, Bulgaria8 yrs 5 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Strategic marketing leader with 6+ years of experience.
Expert in connecting strategy to execution.
Proven track record in driving operational cost reductions.

Stackforce AI infers this person is a SaaS marketing expert with a strong focus on product marketing and operational efficiency.

Contact

Skills

Core Skills

Product MarketingGo-to-market StrategyContent MarketingProject ManagementSearch Engine Optimization (seo)

Other Skills

CopywritingStrategyDefining RequirementsProduct PlanningBusiness-to-Business (B2B)Market ResearchSales EnablementContent StrategyPositioning (Marketing)Agile Project ManagementMessagingGoogle AdwordsGoogle AnalyticsGoogle AdsSearch Engine Marketing (SEM)

About

Hi! 👋 Nick here I’m a strategic marketing leader with 6+ years of experience in strategy execution and Lean management. I help business executives and PMOs connect strategy to execution, turning ambitious ideas into measurable business outcomes. Over the past several years, I’ve helped complex organizations align teams, streamline marketing operations, and drive change that actually sticks. My background in Lean management helps me bring structure to transformation initiatives, while AI allows me to boost efficiency, reduce costs, and unlock smarter ways to deliver value at scale. If you’re looking to make that happen in your organization, DM me or book a free consultation here - https://meetings.hubspot.com/nikolay-tsonev

Experience

8 yrs 5 mos

Total Experience

4 yrs 2 mos

Average Tenure

7 yrs 4 mos

Current Experience

Businessmap

5 roles

Head of Marketing

Promoted

Aug 2024 – Present · 1 yr 9 mos

Customer Success (Sales Enablement)

Jan 2024 – Aug 2024 · 7 mos

Product Marketing Manager

Promoted

Jan 2021 – Present · 5 yrs 4 mos

Throughout my work in demand generation content, eventually I focused on the product side of things. Some of my projects and responsibilities include:
Announcing new product releases through guides, in-product messaging, newsletters, etc. I managed the marketing behind the two biggest releases of the company until now - Kanbanize 9 and 10. In these releases, I was in charge of positioning and messaging with the goal to establish our product in two brand-new market categories: OKR and project portfolio management tools.
Analyzing user behavior and building a product tour (video marketing) to accelerate the software adoption of new trials.
Creating on-demand product demos
Collaborating with the Partnership and Sales teams to create relevant content assets.
Case Studies showcasing client product implementations
Messaging - A/B testing and refining our messaging to see what works best for our target persona.

Project ManagementCopywritingStrategyDefining RequirementsProduct PlanningBusiness-to-Business (B2B)+8

Content Manager

Promoted

Jan 2020 – Mar 2024 · 4 yrs 2 mos

After gaining relevant experience, eventually, I became a Content Marketing Manager. I studied advanced Lean/Agile project management and became a PMI certified Agile practitioner.
Some specific projects I took on include:
Producing user guides for advanced Agile project management with Kanban - how to scale Agile beyond the team level in companies.
Referral marketing initiative to advertise Kanbanize on partner websites
Developing and managing campaigns on Google Ads
Creating user documents for Agile implementation in different industries
Positioning existing product features based on personas
Creating Kanban tutorials for first-time users

Project ManagementGoogle AdwordsCopywritingGoogle AnalyticsContent MarketingProduct Marketing+1

Marketing Specialist

Jan 2019 – Jan 2020 · 1 yr

Looking for new opportunities, I stumbled upon Kanbanize - a Kanban software for Agile project management. When I joined Kanbanize, the company's fast-paced environment quickly drew me in. I learned about the Kanban method and was fascinated by its effectiveness for optimizing work processes. I specialized in Lean/Agile project management and worked on interesting projects such as the rebranding of our website. We wanted to change our messaging so I was involved in persona research and building user journeys.
Some of my other responsibilities included:
Managing content calendar for the Kanbanize blog
Producing thought leadership content on Agile project management
Submitting guest posts on external websites
Agency management - managing the work with link building agencies for SEO purposes
Google Ads

Project ManagementCopywritingSearch Engine Optimization (SEO)Search Engine Marketing (SEM)Agile Project Management

Hp

Sales Internship

Sep 2018 – Nov 2018 · 2 mos · Sofia, Sofia City Province, Bulgaria

Here comes my first experience in the corporate world. Fresh out of university, I wanted to get my feet wet in a different field from digital marketing.
I've always found myself to be a customer-driven marketer. So, I decided to apply for a Sales internship at HP Inc. After I got the job, I was responsible for:
Providing support to HP’s partners in Bulgaria regarding printing products.
Providing sales support to the account managers in the form of creating OPGs.
Working with Customer Relationship Management systems such as Microsoft Dynamics and Eclipse.
Extracting market research data and analyzing it.
Creating offers for MPS (Managed Print Services).

Team wp sekure

Part-Time Marketing & Sales Consultant

Sep 2017 – Oct 2018 · 1 yr 1 mo · Chicago, Illinois

During my 3rd year at the University of Essex, I wanted to keep getting real marketing experience while studying to complete my degree. Due to the intensity of the university program, I was looking for part-time opportunities.
Eventually, I joined the virtual marketing team of a US-based digital agency where I worked as an SEO consultant on various websites.
Some of the responsibilities that occupied my time included:
Executing consultation calls with clients predominantly from the US.
Working on clients’ SEO projects to increase their organic presence for specific keywords.
Conducting competitor analysis and keyword research to assess the online market environment in various niches.
Building content marketing plans.
Setting up Google ads and optimizing them.

Icn.bg

Marketing Intern

Jul 2017 – Sep 2017 · 2 mos · Sofia, Bulgaria

Even though I had been working on some marketing projects before, my first job-related marketing experience came at ICN. BG (one of the largest Bulgarian web hosting companies).
When I first joined the team, I started writing and optimizing content for the company's blog. Eventually, I had the chance to contribute to other marketing activities including:
creating and optimizing FB ads for driving brand awareness and attracting new leads through coupon marketing.
creating engaging content for different mediums such as social media ads (mainly Facebook), banner ads, landing pages, PR releases, etc.
taking part in the organization of marketing events
developing an SEO strategy
brainstorming future growth strategies through digital marketing techniques across Google and Social Media Channels.