Apr 2022 – Present · 4 yrs 1 mo · Bengaluru, Karnataka, India

Mar 2022 – Present · 4 yrs 2 mos

Mar 2022 – Present · 4 yrs 2 mos

Sep 2021 – Present · 4 yrs 8 mos · Remote

• Product Management Mentor for Product Strategy and Execution topics as well as Moderator/Evaluator for Case Studies and Assignments.

Jun 2021 – Present · 4 yrs 11 mos · Bangalore Urban, Karnataka, India

• Leading $XMn product charter comprising of Event Marketing, Content Management, Personalization, and Analytics for Marketo Engage(B2B SaaS), for Y customers delivering sustainable competitive advantage to facilitate retention in commercial segment and accelerating penetration in enterprise segment globally.
• ► Pioneered AJO B2B, a Gen-AI first marketing automation platform, by presenting business case with market opportunity assessment, competitive landscaping, technology trends, and financial analysis to leadership; gathered interest from 20 enterprise customers.
• ► Crafted Product Vision and Strategy for Interactive Webinars to facilitate seamless event marketing experience by providing native integration with top 4 webinar providers delivering $10Mn. ARR contribution within 2 years of launch.
• ► Charted GTM strategy for JAPAC region market penetration by collaborating with functional stakeholders and partners, innovating with Jumpstart package and triggering product-led growth sales motion eventually doubling regional sales pipeline in FY23.
• ► Upgraded Marketo's Real-Time Personalization capabilities to include Predictive Content functionalities to facilitate an average 20% visitor conversion uplift through targeted content recommendations enabling omnichannel marketing.

Jan 2018 – Jul 2021 · 3 yrs 6 mos · Bengaluru, Karnataka, India

• Responsible for multiple initiatives for Oracle Loyalty Cloud Platform (SaaS) consisting of Administrative Rule Engine, Integration (API) Portfolio, Endpoint Solutions and Innovation Labs to drive strategic direction at scale for next-generation loyalty across multiple geographies in North & Latin Americas and SE Asia.
• ☛ Target Industries: Retail, Airline, Hospitality, Travel, Telecom, BFSI and CPG.
• ► Devised Loyalty Web/Mobile Member Portal (consumers) and Analytics Platform (executives) through design thinking, iterative development, evaluation and scaling cycles to roll out to 5 Mn. members (8 customers) and 2 K executives.
• ► Designed Promotion Recommendation System and Fraud Detection Engine through Market Opportunity Evaluation, Data Gap Analysis/Transformation, Train-Test-Deploy ML models and MVP validation achieving significant product differentiation.
• ► Championed Product and GTM Strategy in alignment with product vision & business goals with value proposition development, segment-specific product messaging and channel enablement leading to 32 signed customers in 2 years (35 Mn. USD ARR).
• ► Spearheaded Pricing Mechanism Transformation initiative of Monetization Strategy to segment-discriminated multi-tier pricing by creating data-driven business case, got it approved and implemented with resultant 15% ARR increase within a year.

Aug 2017 – Jan 2018 · 5 mos · Noida, Uttar Pradesh, India

• Managed Product Discovery for Magicbricks Experience Center and Revenue Growth for Home Loans Product Lines by providing 360 degree experience to consumer's property buying journey through data-informed decision making for product improvements, innovative technology
• usage (Hologram Imaging, VR) and driving launch/pricing initiatives.
• ► Accelerated Experience Center Engagement through persona profiling for ethnographic research, hypothesis validation (A/B Testing) and workflow improvements (trade-off analysis) leading to average browse time increase by 20% and NPS increase from -5 to +10.
• ► Revamped Home Loans by redefining value proposition, transforming customer journey with conversion propensity models, creating hooks through business alliances and reinventing channel strategy to increase funnel volume by 35% and velocity by 12% QoQ.

Mar 2016 – Jun 2017 · 1 yr 3 mos · Bengaluru, Karnataka, India

• Handled product portfolio consisting of Workspace Reservation Panels, Companion Mobile & Web Apps, Insights Portal and Sensor Infrastructure to power transformation to Next Generation Workspaces along with Roadmapping, Partner Ecosystem development, Key Metrics monitoring and enablement of GTM Strategy (ANZ Region for BFSI and Commercial Real Estate industries).
• ► Launched Agile Workplace Product Line at "Next-Gen Workplace Summit 2016, Sydney" through domain evangelisation & product value proposition demonstration to C-Level executives bringing in 50% more leads than estimated.
• ► Crafted multi-form factor roadmap by performing situation analysis, feedback incorporation, alignment with product strategy and goal-setting to create prioritized initiatives leading to product capability transformation with 21% TTM reduction.
• ► Established Thought Leadership through content marketing, publishing case studies/whitepapers, conducting webinars, positioning products and engaging leads using consultative selling leading to increased Sales Pipeline Velocity by 10%.

Feb 2015 – Feb 2016 · 1 yr · Mumbai

• Led Product & Business Consulting function for $3 Mn. Industrial IoT LoB. with diverse product portfolio (SaaS Analytics Platform, Embedded Device, Mobile Apps) by evangelizing product vision, driving cross-functional teams to help clients achieve business effectiveness through digital transformation and providing recommendations to Management.
• ☛ Target Industries: Cold Chain, Manufacturing, FMCG, Automotive.
• ► Formulated Product Strategy to create industry-specific offerings, with feature-sets to match expected target-market value, and designed multi-axis pricing strategy in alignment with business objectives to increase client base from 7 to 26.
• ► Conceptualized netCORE's multi-industry IoT Platform through product discovery (from rapid prototyping to MVP), market opportunity analysis and behavioral analytics achieving reduction in TTM by 20% and increasing customer usage by 12%.
• ► Devised comprehensive E-commerce & Operations strategy for FMCG clients with Demand Forecasting & Stock Management IoT Solutions with predictive analytics engine leading to 28% TAT reduction & 5% avg. bottom-line upliftment.
• ► Launched IoT Platform at "Manufacturing Innovation Conclave '15, Delhi", initiated targeted email campaigns, created brochures and conducted promotional webinars. Charted GTM Strategy to include channel partners to activate non-linear growth.

Sep 2010 – Apr 2013 · 2 yrs 7 mos · Bangalore

• Responsible for assisting Global Product Mgr. (User Plane) with roadmap creation & feature prioritization as Subject Matter Expert, identifying market opportunities, analyzing requirements & driving Engineering Teams in multi-release environment by coordinating with test, architecture and integration teams while monitoring releases.
• ► Co-designed Product Roadmap (7 UP features) with Product Mgr. on obtaining value-complexity positions from interaction with cross-functional teams for feature prioritization, analyzed business requirements, created Release 8. Product backlog (wrote user stories), performed solution modeling with Use Cases.
• ► Spearheaded one of 6 global Fault-Resolution Teams for London ‘12 Olympics project, achieved 21% reduction in fault turn-around time (16.5 hrs.) over previous best, feat lauded by British Telecom.
• ► Suggested two Power Control Features to Product Owner that were deployed for SoftBank. Improved power levels of User Equipment by 30%.
• ► Delivered Implementation Complexity for “Snow3G Cipher” feature prioritization (with PoC), co-authored detailed PRD, and communicated scope to developers. Feature (worth $0.5mn) delivered on time with 98% accuracy to FREE Telecom.
• ► Drove implementation of 4 crucial features with strict customer deadlines by motivating an 8-member team by conducting brainstorming discussions, prioritizing and delegating tasks. Created risk mitigation plans, conducted Quality Reviews and updated progress to Senior Management.

May 2009 – Aug 2010 · 1 yr 3 mos · Bangalore

• As a member of the Customer Fault Resolution Team responsible for solving complex customer issues, disbursing the knowledge amongst the team members and attending and contributing to Global Fault Resolution Team Meetings. Also took the role of Customer Fault Co-ordinator at times, assigning issues based on skillset and interests. Handled qualitative concept testing for new features during customer interactions at sites across Europe.
• ► Pioneered Fault-Resolution Framework for maintenance-cost optimization achieving fault turn-around time reduction by 16%, adding 1.5 weeks of development time per quarter.
• ► Gained customer approvals for 2 crucial feature demos after demonstrating strong customer value proposition (one eventually implemented for T-Mobile & Sonera) and designed their Go-To-Market Strategy for Japanese Market.
• ► Resolved over 20 complex customer cases involving quantitative analysis and presented Root Cause Analysis to clients. No SLA penalties. Client Satisfaction Rating: 8/10.
• ► Enhanced product’s call handling capacity by 2.5% after gathering product improvement insights during client interactions, performing feasibility analysis and crafting optimization proposal.

Aug 2006 – May 2009 · 2 yrs 9 mos · Vashi, NaviMumbai

• Part of Client Business Analysis Team for POSDATA as WiMAX Subject Matter Expert (BSS) responsible for requirement gathering and analysis, process modeling, market landscaping, case study development and client engagement.
• ► Aided Business Development Team obtain 3-year contract ($6 mn.) from POSDATA by uncovering detailed NMS Product Architecture and presenting business cases after performing market segmentation and need-gap analysis.
• ► Actively assisted POSDATA Team in capturing business requirements, creating dynamic business modeling tools and nurturing client relationships leading to a special opportunity to work in South Korea.
• ► Automated message generation for Base Station project, avoided import of test products worth $20K, completed project 1 month ahead of schedule.
• ► Assumed role of team lead by assisting project manager in planning deliverables, ensuring quality-process adherence and training team in WiMAX ahead of crucial client interviews.