Dec 2019 – Sep 2021 · 1 yr 9 mos · Noida, Uttar Pradesh, India

• Establishing and maintaining relevant connection to the market through interactions with users, business stakeholders, management and collaboration with market-facing Stakeholder, the technology and content development teams, quality assurance, and the design and usability team, to ensure the solution(s) delivered to market meet the requirements and expectations established by the business.
• Actively plans and prioritizes the product feature backlog according to business value and clearly articulates priorities within the product team. Working with the VP engineering balances the need to address technical debt and supports technical innovation in addition to adding product features.
• End to end Marketplace Product and Roadmap management for integration between eCommerce, ERP (like SAP and CC&B), PIM, Order management and reporting.
• Excellent capability of Working collaboratively with different stakeholders to build an outcome-based roadmap, aligning features to those outcomes.
• Works closely with Engineering Managers like SAP, CCB, Android and iOS, DB, Dev and others to keep them in sync with the short term and Medium terms product goals.
• Sets sprint goals in coordination with the product team and drives the team to deliver promised value. Ensures the volume and sequence of work flowing to the product team optimizes team performance and maximizes the value delivered.
• Preparation of release notes for any new feature rolled out to market, demo to various stakeholders like Internal teams, sales teams and other client facing teams.
• Create and lead different campaign to know user acceptance rate/ satisfaction level for newly launched feature, enhancement within the organization and/or to actual end users.
• Expertise in analyzing multiple stories and identifies areas of overlap, conflicting criteria, etc., and resolves the differences in the stories.
• Lead the team in SAP, CCB, Shopify and many other system integrations.

Jan 2019 – Dec 2019 · 11 mos · New Delhi Area, India

• Role:
• # Designing roadmaps in line with product vision ensuring the achievement of overall organizational goals and prioritizing the same as per market needs
• # Leading cross functional Design, Development and Quality Assurance teams to incorporate significant features through the use of agile methodologies
• # Working with UX/UI teams to yield a great user experience for the product and its enhancements
• #Be responsible for the product vision, planning, design, usability, and quality of releases.
• #Managed the team of 20+members in product, design, development, testing, content production.
• #Lead & grown the website from 2+mn Pv’s – currently at 28+ million monthly page views.
• #Managed a user set of active users around 4 Mn+.
• #Defined metrics and processes to measure the quality of work done by associated teams.
• #Worked on content & and video strategy for the product.
• #Managed 3rd party content distribution.

May 2017 – Feb 2019 · 1 yr 9 mos · Noida Area, India

• Delivered Magento based ecommerce platform for Desktop and Msite for Ehaat Ltd.
• Successfully delivered integrated Magento Order Management System with Warehouse Management System(WMS).
• Delivered the Android Mobile app for Ehaat Ecommerce platform as well for the Agent Distribution Model.
• Leading the Product team and handling day-to-day management of the product portfolio. Including coordination among various teams for cross-functional project management skills
• Responsible for creating and executing the GTM plans for new product roll out. Monitoring the key performance metrics to ensure product performance and identifying optimization opportunities.
• Managing the Product documentation – BRD, FRD, Collaterals, RFPs, Product Proposals, Product demos.
• Strategizing the product, building product road-map aligned with business strategy.
• Involved in UI/UX/Front end development- Functional wire-framing, intuitive, easy navigation, personalized UI after segmentation & Color combinations

Oct 2015 – May 2017 · 1 yr 7 mos · Noida Area, India

• # Managing Product Detail Page for more than 2 Cr products at Indiamart
• # Managing Online product (Tenders.indiamart.com) delivering transactions worth Rs 50 Lakhs per month
• # Managing Analytics - Activeness/Engagement of user in terms of getting maximum transactions, funnel analysis, Attribution through Analytics & Tracking events & email alerting
• # Strategizing the product, building product road-map aligned with business strategy
• # Managing the entire product line life cycle from strategic planning to tactical activities
• # Lead the product management team and handle day-to-day management of the product portfolio including critical issue resolution
• # Defining & measuring product metrics, improving product quality & customer satisfaction in terms of ratings & reviews & weekly/monthly reporting to stakeholders
• # Retention of users with email alerting, attribution tracking, push messaging & in - app messaging
• # Involved in UI/Front end development- Functional wire-framing, intuitive, easy navigation, personalized UI after segmentation & Color combinations
• # Reporting on Traffic management, Transaction Conversions through Google webmaster tools, Google analytics, Google AdSense.
• # Deep understanding of the competitive landscape - their current features, future plans, current schemes, growth hacking to determine and prioritize feature requirements
• # Staying updated with Industry & market updates & intelligence

May 2014 – Sep 2015 · 1 yr 4 mos

• # Product documentation like – BRD’s, CR’s, Product manuals, work around approaches for integrating product with new product lines.
• # Customer interactions and developing product strategy via incorporating the key inputs from direct customers, merchants and sales team.
• # Time to time benchmarking about the product competition existing in the market.
• # Hands on experience for conducting UAT of complete product before making the product live and also performing UI/UX review about the product quality.
• # Hands on experience in refining mobile app utility experience and content analysis.
• # Developing regular product KPI’s and Marketing Plan.
• # Coordination with Delivery and Operations Team for resolution of Platform issues.
• # Pro-actively undertaking in-depth and qualitative market research and analysis of Consumer behaviour and Usage pattern.
• # Handling end-to-end content aggregation and management process.

May 2014 – Dec 2014 · 7 mos

May 2013 – Jun 2013 · 1 mo · Steria India Limited ,Seaview SEZ ,SEC 135, Noida ,U.P.

• Financial Analyst Trainee-- Making Financial entries to Oracle, Balance sheet Comparisons, Risk analysis, Overview of ongoing Processes- Accounts Receivable, Accounts Payable, General Ledger, Balance Sheet Reconciliation ,Financial Planning at Steria .