Jan 2025 – Feb 2026 · 1 yr 1 mo

• Spearheaded the User Retention charter at Meesho, focusing on user growth initiatives.
• Developed playbook to improve DAU and MAU retention for Meesho
• Designed innovative User Seller Programs, enhancing user retention through targeted deals and offers.
• Developed comprehensive playbooks for key sales events, including the Monthly Sale and Annual Diwali Mega Blockbuster Sale.
• Optimized user app journey by refining push notifications and homepage engagement strategies.

Jul 2024 – Dec 2024 · 5 mos

• Developed competitive pricing strategies for Meesho, enhancing its position in the Indian eCommerce market.
• Created a comprehensive pricing intelligence playbook, improving pricing effectiveness across all categories.
• Led the pricing charter for three years, reinforcing Meesho's leadership in pricing competitiveness.
• Collaborated on the core Ranking charter to address both short-term and long-term business goals

Jan 2023 – Jun 2024 · 1 yr 5 mos

• Led and scaled Home, Kitchen, and Accessories Charters, managing a team of over 50 members.
• Drove category expansion initiatives, unlocking new segments like Furniture, Travel Bags, and Toys.
• Implemented several pricing strategies to enhance profitability and competitiveness.
• Contributed to Meesho's growth, with these categories accounting for nearly 40% of the company's GMV.

Jan 2022 – Dec 2022 · 11 mos

May 2020 – Dec 2021 · 1 yr 7 mos

Jul 2019 – Apr 2020 · 9 mos

Apr 2019 – Jul 2019 · 3 mos

Jun 2017 – Apr 2019 · 1 yr 10 mos

Oct 2014 – Jun 2017 · 2 yrs 8 mos

Aug 2014 – Oct 2014 · 2 mos

Nov 2013 – Aug 2014 · 9 mos

Jul 2013 – Nov 2013 · 4 mos

Apr 2012 – Jul 2012 · 3 mos · Bangalore

Jun 2011 – Jul 2011 · 1 mo · Auraiya, Uttar Pradesh, India