Sep 2025 – Present · 8 mos · Zurich, Switzerland · On-site

• Led end-to-end product development and launch of an AI-powered career platform, scaling to 10,000+ users. Defined product strategy, roadmap, and feature prioritization based on user research and data analysis.
• Designed and built the full product including UI/UX, full-stack architecture on Next.js and Supabase, and integrations with OpenAI GPT-4 and Claude APIs for intelligent content generation.
• Developed an AI-powered resume optimization engine using NLP techniques to improve ATS compatibility, resulting in a 40% improvement in match scores for users.
• Implemented lifecycle marketing and engagement strategies using OneSignal and PostHog, increasing activation rates by 30% through automated onboarding sequences and A/B testing.
• Built experimentation framework using Statsig for feature rollouts and onboarding flow optimization.
• Used Mixpanel and RudderStack for funnel analysis, retention cohorts, and product roadmap prioritization.

Sep 2025 – Present · 8 mos · Zurich, Switzerland · Remote

• Drove growth and operations for an AI-powered e-commerce platform. Designed engagement and rewards systems drawing from Web3 mechanics to incentivize user behavior. Optimized conversion funnels using Mixpanel and PostHog, tracking user journeys from AI-powered product discovery through purchase intent. Ran A/B experiments to optimize AI recommendation relevance and onboarding flows. Played a key role in hiring and scaling the team, developing an onboarding process that achieved 95% speed to contribution.

Jan 2025 – Aug 2025 · 7 mos · Zurich, Switzerland · Remote

• Leading growth and content strategies for Web3 projects at caff3ine, a specialized blockchain marketing agency. Drive comprehensive marketing initiatives from strategy through execution, helping crypto projects establish sustainable business models and achieve product-market fit.
• Oversee go-to-market planning, content marketing, and digital campaigns that have generated over 100M impressions across channels. Manage client relationships and strategic partnerships while leveraging experience from 30+ Web3 product launches to guide projects through critical milestones including TGEs, mainnet launches, and scaling phases.
• Apply deep Web3 expertise gained from previous experience at MetaMask, Linea, and Consensys to help emerging blockchain projects navigate complex market dynamics. Core focus areas include marketing strategy development, GTM planning, content creation, growth optimization, tokenomics advisory, and community building initiatives.

Sep 2022 – Dec 2024 · 2 yrs 3 mos · Zurich, Switzerland · Remote

• Led social media and growth marketing initiatives for Consensys's flagship blockchain products including MetaMask, Infura, Linea, and Diligence across Twitter, YouTube, and LinkedIn platforms. Crafted and executed dynamic social media strategies encompassing content creation, tweet threads, SEO optimization, and community engagement that significantly boosted global brand visibility and user adoption.
• Collaborated closely with Product Marketing teams to ensure cohesive messaging and brand alignment, resulting in 100% increase in audience size, lead generation, and community engagement metrics. Audited and enhanced analytics infrastructure for social media tracking, brand monitoring, and campaign reporting, establishing robust measurement frameworks and data-driven processes. Pioneered SEO best practices across growth and content teams, driving substantial increases in organic traffic to brand websites and blogs. Actively managed community relations through event promotions, ecosystem partnerships, and strategic content initiatives that strengthened Consensys's position as a Web3 industry leader.

Oct 2021 – Mar 2023 · 1 yr 5 mos · Zurich, Switzerland · Remote

• slavefreetrade is the world's first distributed human rights intelligence platform. As the only way to secure a workplace free from modern slavery, our platform provides the means to assess and monitor working conditions in workplaces globally, in real time.
• Our vision is that ethically conscious people from all walks of life have embraced the power of technology to ensure a modern, progressive world where everyone lives in freedom, respect and dignity.
• Our mission is to eradicate modern slavery by empowering businesses, governments and consumers by providing them the platform that guarantees slave-free products.
• We are ethically conscious, forward-thinking people who believe slavery has no place in the modern world. We come to slavefreetrade from all walks of life and from all over the world with a shared belief that informed choices empowered by technology can ensure a world without slavery.

Jun 2020 – Dec 2024 · 4 yrs 6 mos · Zurich, Switzerland · Remote

• Founded and successfully exited Education Next to Manabu Movement, an education platform built on the belief that learning can happen anywhere and children can fall in love with learning through positive approaches. Started as a passion project to share insights on alternative learning, digital education, and conscious parenting with fellow knowledge seekers and education transformation advocates. Developed content and community initiatives focused on reimagining how children engage with learning outside traditional classroom settings.
• Built platform that connected parents, educators, and learners interested in progressive education methodologies and child-centered learning approaches. Grew the venture from initial concept to successful acquisition by Manabu Movement, demonstrating market validation for innovative educational philosophies. Created lasting impact by challenging conventional education paradigms and promoting the idea that meaningful learning experiences can occur in any environment when approached with curiosity and positivity.

Apr 2020 – Sep 2022 · 2 yrs 5 mos · Zurich, Switzerland · Remote

• Developed innovative AI-driven greeting card platform leveraging Ideogram AI and ChatGPT technologies to create personalized, emotionally resonant content that forges meaningful connections between users. Initiated and led groundbreaking marketing strategies that significantly increased brand visibility and expanded user base through targeted digital campaigns.
• Managed dynamic cross-functional team of developers and marketing professionals, fostering collaborative environment that enhanced productivity and drove substantial audience growth. Orchestrated comprehensive SEO and SEM campaigns that escalated web traffic from zero to over 10,000 monthly visitors within first year of launch. Implemented data-driven marketing approach using analytics and A/B testing to optimize resource allocation, extend market reach, and reduce customer acquisition costs while maintaining sustainable growth trajectory. Combined technical innovation with strategic marketing execution to build scalable AI-powered consumer platform.

Feb 2013 – Jan 2020 · 6 yrs 11 mos · Greater New York City Area

• Led digital transformation and supply chain initiatives for Fortune 500 clients, establishing benchmarks in product safety and transparency. Spearheaded development and launch of multiple enterprise and consumer products, collaborating with cross-functional teams to deliver end-to-end product experiences. Drove adoption of experimentation and data-driven decision making across client engagements. Led high-profile blockchain initiatives and presented at industry conferences on emerging technology applications.
• Industry: Life Sciences, Health, Automotive/Retail
• Clients: Big Pharma, Automotive parts retailer
• Areas: Drug Serialization, Track & Trace, Logistics, Supply Chain Management, Blockchain/Distributed Ledgers
• Roles: Process Area Lead, Enterprise Architect, Engagement Lead, Product Manager, Sales Campaign Lead

Dec 2006 – Feb 2013 · 6 yrs 2 mos · Columbus, Ohio Area

• Built enterprise solutions across pharma and retail supply chain, designing systems that improved operational transparency, inventory tracking, and compliance reporting at scale. Developed a mobile application for one of the world's largest airlines to track baggage in real time, reducing lost luggage incidents across global operations. Designed mobile applications for healthcare enabling patient data access and clinical workflows. Collaborated with business, IT, and operations stakeholders to translate complex enterprise requirements into scalable technical solutions.
• Industry: Distribution, Health, Transport, Retail
• Clients: Drug Wholesaler, Medical Devices, Airlines, Retail Chain
• Areas: Drug Serialization, Track & Trace, Mobile Applications, Product Sourcing
• Roles: Software Developer, Tech Architect, Development Lead, Support Lead