Nov 2024 – Feb 2025 · 3 mos · Gurugram, Haryana, India · On-site

• 1. Enabled $25M + in confirmed student conversions by aligning internal admissions, creative, and growth teams through unified pitch decks, messaging grids, and content enablement workflows.
• 2. Positioned Tetr as a category-defining product, crafting value narratives & messaging frameworks highlighting its multi-country immersion, elite peer network, & career outcomes across 40 countries.
• 3. Designed full-funnel content strategy - CXO masterclasses, webinars, competitions, and digital experiences, improving bottom-of-funnel conversion by 35% & reducing applicant drop-off by 47%.
• 4. Curated flagship content and event IPs like the Tetr Experience Series, combining faculty storytelling and student journey films to elevate aspiration and global awareness.

Feb 2024 – Jul 2024 · 5 mos · Darjeeling, West Bengal, India · Remote

• 1. Positioned GrowthX’s B2B products - Hiring, Membership and Privileges - through unified GTM frameworks and ICP-based messaging, driving $250K in closed revenue.
• 2. Led 10+ events with VC firms, CXOs and SaaS brands, strengthening founder network credibility and generating a $500K+ qualified pipeline.
• 3. Launched GrowthX Privileges with 50+ partner brands, unlocking $20M+ in member value and improving GX membership BoFU conversion by 43% through co-marketing and enablement systems.

Feb 2023 – Sep 2023 · 7 mos · Greater Delhi Area · On-site

• 1. Led GTM and positioning for FounderX, a CXO-to-founder transition program, generating $500K+ in revenue within the first 60 days of launch.
• 2. Designed content, event, and community touchpoints - from CXO masterclasses to founder showcases - achieving a 55 NPS and sustaining high-engagement retention across cohorts.
• 3. Built the program’s brand narrative and messaging architecture, translating founder research and ecosystem insights into a differentiated CXO brand identity.
• 4. Established scalable content and GTM templates later adopted for follow-on programs (D2CX and Griffin Founder Club), ensuring message consistency and faster launch cycles.

Jan 2022 – Jan 2023 · 1 yr · Bengaluru, Karnataka, India · On-site

• Led full-funnel growth, product marketing, and ecosystem development at Stoa, working cross-functionally to scale customer acquisition, improve conversion, and build trusted supply and distribution networks.
• 1. Drove $2.1M in revenue through organic, content-led growth campaigns, exclusive events, and community storytelling that reduced CAC by 28%.
• 2. Created sales enablement and GTM toolkits - messaging frameworks, email sequences, and product explainers - improving conversion rates by 42% across cohorts.
• 3. Built 150+ strategic partnerships with employers, faculty, and channel partners, expanding credibility and acquisition reach across India’s startup ecosystem.

Nov 2019 – May 2021 · 1 yr 6 mos · Global · On-site

• 1. Led messaging and GTM collateral for Coursera for Campus and Coursera for Government, influencing $80M+ in institutional deals and contributing to $65M+ in ARR.
• 2. Developed enablement playbooks and solutioning toolkits for 200+ global sales leads, improving win rates and consistency across regions.
• 3. Partnered with government and Fortune 500 clients to design capability-building programs, enabling 500K+ learners and expanding Coursera’s footprint across emerging markets.

Aug 2018 – Oct 2019 · 1 yr 2 mos · New Delhi, Delhi, India

• 1. Launched and scaled a rural edtech platform to 30K+ active users with 60% retention in six months through community-based GTM activations.
• 2. Built a 400+ influencer & institutional partner network across three state education systems to drive adoption and advocacy.