Ovais Fareed — CEO
Most people in the used electronics business are either traders, refurbishers, or marketplace sellers. I’m one of the few who owns the entire second life of a device — from procurement to refurbishment to retail. Over the last 5 years, I’ve built and operated full-stack recommerce pipelines for smartphones, laptops, and tablets across the UAE & KSA — including multi-million dollar refurbished device categories on Noon and Amazon. My work spans: • Sourcing & procurement at scale • Diagnostics, repair, and component-level restoration • Grading standards and cost-of-servicing (COS) control • Warranty design, returns management, and customer experience • Marketplace performance, pricing strategy, and operational SLAs What separates a true recommerce operator from a device trader is not inventory — it’s discipline. ✅ “Refurbished” should mean component-level restoration with documented testing, not a wiped device in a new box ✅ Sustainable margins come from understanding yield, Cost of Servicing (COS), grading variance, and lifecycle pricing — not bulk buying ✅ Circularity only works when efficiency and profitability coexist — otherwise it’s just marketing language ✅ Marketplaces reward operators who treat QC, RTO, SLA, and warranty as core business pillars, not afterthoughts The future of this industry won’t belong to whoever has the most stock — it’ll belong to whoever builds the most trusted, repeatable, and data-led second-life pipeline. If you’re in marketplaces, device distribution, recommerce, sustainability, or circular supply chains — let’s connect. I’ll be sharing real frameworks, real numbers, and what actually works in this business — beyond the buzzwords.
Stackforce AI infers this person is a leader in E-commerce and recommerce operations with a focus on sustainability.
Location: Dubai, United Arab Emirates
Experience: 13 yrs 9 mos
Skills
- Procurement
- Business Development
- Sales Management
- Operational Management
- Process Improvement
- Project Management
- Product Management
Career Highlights
- Built full-stack recommerce pipelines across UAE & KSA.
- Scaled business to AED 7M GMV in 4 months.
- Expert in sustainable margins and lifecycle pricing.
Work Experience
Zension Technologies Inc.
Procurement, Asset Management & RVM - UAE / KSA (1 yr 8 mos)
Revent
Head Of Commercial Operations (Omni Channel) (2 yrs 8 mos)
noon
Manager - Recommerce (1 yr 3 mos)
Redington Gulf
Various Roles: Account Manager, Product Manager, Assistant Manager, Corporate Trainer (5 yrs 2 mos)
TNS
Research Executive - Intern (4 mos)
S P Jain School of Global Management
Masters in Global Business (1 yr 7 mos)
Mindtree Ltd.
Infrastructure Management Services (8 mos)
HP Educational Services
Trainer - Embedded Systems & Robotics (0 mo)
Thinnkware Technologies Pvt. Ltd.
Campus Ambassador (9 mos)
HP Educational Services Pvt. Ltd.
Trainer- Intern - Embedded Systems & Robotics (2 mos)
Education
Master of Global Business at S P Jain School of Global Management
B.Tech. at IEC UNIVERSITY
Indian School Certificate at City Montessori School, Lucknow