P Vaishnavi Kumar

Digital Marketing Specialist

Bengaluru, Karnataka, India4 yrs 3 mos experience

AI EnabledAI ML Practitioner

Key Highlights

Expert in multi-channel digital marketing strategies.
Proven track record in lead generation and branding.
Strong analytical skills with a focus on performance marketing.

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in MarTech and performance analytics.

Contact

kvaishnavip@gmail.com LinkedIn

Skills

Core Skills

Digital MarketingLead Generation

Other Skills

AI ProductivityAI strategyAI terminologyAccount ManagementAccountingAdvanced web analyticsBehavioral FinanceBehavioural economicsBranding StrategiesBusiness DevelopmentCommunicationContent ManagementContent MarketingDashboardsDigital Marketing Analytics

About

I'm a digital marketing professional with expertise in multi-channel campaigns, SEO, marketing automation, ABM strategy, and performance marketing. At ITC Infotech, I led website optimization, social media marketing, employee branding, and lead generation to boost brand visibility and engagement. I managed content, event promotions, and marketing automation to support sales and enhance client relationships. I built dashboards, newsletters, and GTM decks to align marketing with business goals. My current focus is on analytics and performance marketing, using GA4, Looker Studio, Google Ads, Baidu Ads, LinkedIn Ads, and email platforms to track performance and drive revenue. I blend strategic insight with hands-on execution to deliver measurable business impact.

Experience

4 yrs 3 mos

Total Experience

2 yrs 8 mos

Average Tenure

1 yr 7 mos

Current Experience

West pharmaceutical services

Associate Digital Marketing Analyst

Nov 2024 – Present · 1 yr 7 mos

Itc infotech

2 roles

Marketing Executive

Aug 2022 – Oct 2024 · 2 yrs 2 mos · Bengaluru, Karnataka, India · Hybrid

Managed for DxP Services account
Website Management and User Experience Enhancement:
Overseeing comprehensive website maintenance, optimizing mobile versions, and improving user experiences.
Conducting regular website audits to proactively identify and resolve issues for superior performance.
Social Media Marketing and Employee Branding:
Executing impactful social media campaigns to drive engagement and ROI.
Implementing diverse social media strategies to elevate employee branding, facilitate client visits, and enhance town-hall initiatives.
Lead Generation and Branding Strategies:
Developing and executing lead generation tactics to support business growth.
Contributing to branding initiatives to ensure consistent messaging and brand compliance.
Dashboards and Industry Newsletters:
Collating and managing dynamic dashboards to track performance metrics.
Crafting and curating industry newsletters with relevant insights, trends, and analyses.
Event Promotion and Digital Marketing Efforts:
Successfully managing end-to-end event promotion.
Crafting comprehensive digital strategies to enhance brand visibility.
Content Management and Client Visit Management:
Coordinating content distribution and management across various platforms.
Showcasing testimonials and drafting content for each outlined action.
Managing client visits, from scheduling to hospitality to follow-up, to enhance their experience.
GTM Deck Creation:
Crafting decks for product launches aligned with brand strategy.
Effectively presenting key information to stakeholders.
Marketing Automation:
Leading initiatives to streamline marketing tasks for enhanced efficiency.
Implementing personalized communication strategies to nurture leads effectively through the sales funnel.

Website ManagementUser Experience EnhancementSocial Media MarketingLead GenerationBranding StrategiesDashboards+4

Apprenticeship | Marketing | ITC Infotech

Feb 2022 – Aug 2022 · 6 mos · Bengaluru, Karnataka, India · Hybrid

As a Graduate Apprentice at ITC Infotech, I actively contributed to website auditing and search engine optimization alongside my roles in website performance enhancement, user experience improvement, content development, competitive analysis, presentations, reports, and stakeholder communication. My diverse experience deepened my commitment to delivering impactful marketing solutions.

Shekaryathish

Summer Intern | Chartered Accountancy Firm

Mar 2018 – May 2018 · 2 mos · Bengaluru, Karnataka, India · On-site

Completed a 3-month internship after 12th grade, gaining hands-on experience in account management, organizational effectiveness, and Tally ERP. Assisted in financial entries for five Indian companies & enterprises, conducted vouching for three companies onsite, and contributed to quarterly reporting.