Paahal Sharma

Business Development Executive

Chennai, Tamil Nadu, India4 yrs 3 mos experience

Most Likely To Switch

Key Highlights

Built and scaled affiliate marketing channel.
Drove 5.6 million new signups at Unstop.
Managed cross-functional teams for growth campaigns.

Stackforce AI infers this person is a Marketing and Growth Specialist with expertise in digital marketing and CRM strategies.

Contact

Skills

Core Skills

Marketing StrategyCustomer Relationship Management (crm)Supply Chain ManagementLeadershipManagementMarketing

Other Skills

Lead GenerationCustomer AcquisitionCustomer RetentionProduct MarketingMicrosoft ExcelNegotiationVendor ManagementProblem SolvingStrategyInterpersonal SkillsTeamworkPublic RelationsTeam ManagementActive ListeningCustomer Service

About

📍Paahal is currently working full time at Impacteers as a Marketing & Growth Manager 📍Paahal has worked with Unstop (Formerly Dare2Compete) previously 📍Paahal interned with Blinkit in Category and Supply Chain Management 📍Paahal is a Delhi University graduate 📍Paahal has interests in cricket, music and traveling. Feel free to connect if you like what I do :)

Experience

4 yrs 3 mos

Total Experience

1 yr

Average Tenure

1 yr 2 mos

Current Experience

Impacteers

Marketing & Growth Manager

Apr 2025 – Present · 1 yr 2 mos · Chennai, Tamil Nadu, India · On-site

Built and scaled the affiliate marketing channel from ground zero, significantly increasing web signups and early retention through close collaboration with Product and Engineering teams.
Spearheaded full-funnel CRM strategy & execution across Email, WhatsApp, SMS & RCS, while building automated engagement loops and high-performing reactivation workflows.
Drove revenue growth by generating qualified leads for Sales, Courses & Staffing teams, through data-driven campaign execution and funnel optimization.
Led multi-channel growth campaigns across Meta Ads, Push Notifications, WhatsApp Communities & Influencer Marketing, consistently improving acquisition velocity and user activation rates.
Managed cross-functional teams(associates, designers, video editors & SEO interns), establishing clear OKRs, improving delivery speed, and building scalable growth processes.
Owned content and communication strategy, producing high-impact blogs, emailers and social scripts that strengthened brand positioning and significantly improved campaign performance.
Partnered closely with Product, Tech and Content leadership to optimize onboarding and in-app journeys, leveraging cohort analysis and behavioral insights to drive retention and LTV.

Customer Relationship Management (CRM)Lead GenerationCustomer AcquisitionCustomer RetentionProduct MarketingMarketing Strategy

Unstop

2 roles

Growth & Marketing Associate

Promoted

Apr 2024 – Apr 2025 · 1 yr

Formulated and executed dynamic strategies, driving 5.6 Mn+ new signups from the affiliate network, achieving exceptional growth of 5.8 times.
Onboarded and managed 320+ affiliates and partners within the span of 20 months, achieving a 42% conversion rate.
Managed 20+ interns, driving 200% growth in lead generation and significantly enhancing brand reach.
Delivered 140% YoY growth in college events through 30k+ event listings & 700+ partnerships with institutes like SIBM Pune, BITS Goa, IIT Indore, boosting user acquisition and brand visibility.
Handled promotions of 20+ major campaigns for brands like EY, Reliance, Tata Group, Amazon, Novartis, driving over 2 Mn+ registrations and 50 Mn+ impressions.
Achieved a 300% increase in recruiter sign-ups and job/internship listings within 6 months, accelerating marketplace growth.
Executed B2B marketing campaigns (emails & lead generation) and competitor benchmarking, generating 800+ high-quality corporate leads.
Oversaw growth channels, including Push Notifications, Emailers, Discord and WhatsApp, executing campaigns to drive growth effectively.
Led Influencer Marketing campaigns, increasing ROI by 33%, while optimizing costs by 15%

Marketing Associate

Jul 2023 – Apr 2024 · 9 mos

Drove new users to the platform with strategies achieving exceptional growth.
Onboarded and managed affiliates & partners
Achieved high conversion rates through persuasive pitching and negotiation.
Contributed to event listings
Managed corporate competitions, driving substantial registrations via various marketing channels.
Boosted B2B clients and recruiter conversion rates through effective email marketing.

Blinkit

Category Management Intern

Mar 2023 – May 2023 · 2 mos

Successfully increased the availability of stock at warehouse of bucket B items to 9%.
Managed the supply chain for 650 key SKU's, ensuring timely delivery and inventory optimization
Improved fill rates of items for 13+ cities by proactively communicating and negotiating with vendors and suppliers to ensure timely delivery
and optimal inventory levels.
Facilitated an increase in revenue by implementing effective supply chain strategies
Successfully increased availability at 10+ facilities (backend warehouse), leading to increased sales and customer satisfaction

Microsoft ExcelNegotiationVendor ManagementSupply Chain Management

The corporates

5 roles

Vice President

Promoted

Nov 2022 – May 2023 · 6 mos

LeadershipProblem SolvingStrategyInterpersonal Skills

Head Of Public Relations

Promoted

Jan 2022 – Nov 2022 · 10 mos

collaborated with 45+ colleges around the country
invited a number of speakers for various sessions including Arun Sharma and Shubhangi Narula

ManagementTeamwork

Event Head

Apr 2021 – May 2022 · 1 yr 1 mo

-organised IPL bidding event for two years

Sponsorship Coordinator

Promoted

Mar 2021 – Apr 2023 · 2 yrs 1 mo

called around 150+ sponsors and transfered 5+ into potentials
went for offline pitching and searched for additional funding sources

Marketing and PR Team Member

Feb 2021 – Jan 2022 · 11 mos

MarketingPublic Relations

E-cell, iit bombay

Campus Ambassador

Jul 2022 – Mar 2023 · 8 mos

Organised events and workshops for student community
Analysed trends and adapted content strategies
Applied innovation in campaigns and participated in skill-enhancement programs

Saksham placement and e cell

Senior Research Associate

Oct 2021 – Mar 2022 · 5 mos

Assisted in research of various companies which gave me hands-on experience in the field.
developed relationships with faculty members who work in the area of interest and made connections with other students working on research.
monitored placement fairs happening in other campuses.

The jurni

2 roles

Intern

Jul 2021 – Sep 2021 · 2 mos

The Jurni is a Travel and Culture Newsletter, first of its kind based in London
Sourcing of candidates.
Scheduled and interviewed candidates.
On boarded 36 new Young Professionals in the organization.
Mentored the tasks of the new Young Professionals involved with marketing, strategy development and communication.