Pallavi Bhardwaj

Digital Marketing Specialist

Gurugram, Haryana, India6 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in developing comprehensive digital marketing strategies.
Proven track record in enhancing SEO and online presence.
Skilled in managing multi-channel marketing campaigns.

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in SEO and multi-channel marketing strategies.

Contact

palbhardwaj1995@gmail.com LinkedIn

Skills

Core Skills

Digital MarketingSeo

Other Skills

Analytical SkillsAnalyticsBloggingBrand AwarenessBrandingBusiness StrategyBusiness-to-Business (B2B)CRMContent CreationContent DevelopmentContent ManagementContent MarketingContent StrategyContent WritingCustomer Relationship Management (CRM)

About

✓Specializes in developing, implementing, and monitoring a business' paid and organic online marketing strategies. ✓Providing the strategy and processes to connect companies with their audiences across digital channels. ✓Discover the new ways for businesses to engage with existing customers and attract new ones by evaluating the current marketing strategy. ✓Suggest or implement improvements in areas like SEO, social media, email marketing, and website design. ✓Improve and manage company branding, increase client engagement and communications with creative social media, email, mobile, or local marketing campaigns. ✓Coordinate content platforms such as website landing pages and blogs. ✓Improve business site’s Google ranking by adding new keywords, analyzing and optimizing web pages. ✓Implement content development strategy for websites and blogs. Services: ✓Digital Marketing Services ✓SEO Services: ✓WordPress SEO ✓Youtube SEO ✓National SEO ✓Local SEO ✓Social Media Marketing Services: ✓Instagram Marketing ✓Facebook Marketing ✓LinkedIn Marketing ✓Youtube Marketing ✓Paid Ads Services ✓Content Writing Services ✓Content Optimization Services ✓Blogging Services ✓Website Designing Services ✓Web Development Services ✓Graphics Designing Services: ✓Logo Designs ✓Banner Designs ✓Visiting Card Designs ✓Brochure Designs ✓Flyer Designs

Experience

6 yrs 10 mos

Total Experience

2 yrs 3 mos

Average Tenure

4 yrs 2 mos

Current Experience

Olive serviced apartments

Digital Marketing Manager

Apr 2022 – Present · 4 yrs 2 mos · Gurugram · On-site

Led SEO, social media, Google My Business, and Google Ads initiatives.
Managed a team responsible for WordPress website maintenance and content strategy.
Developed and executed comprehensive business and marketing
strategies for the main brand and 4 sub-brands.
Successfully managed and executed digital marketing projects in
Gurgaon, Delhi, Kolkata.
Oversaw the digital marketing operations for 18 websites.
Enhanced online presence and engagement through effective digital campaigns.

SEOSocial MediaGoogle AdsContent StrategyDigital Marketing

Bedchambers serviced apartments

Assistant Manager- Digital Marketing

Jan 2020 – Mar 2022 · 2 yrs 2 mos · Gurugram, Haryana, India · On-site

☐ Generating specific PPC campaigns for sales.
☐ Implementing an SEO-driven strategy that boosts keywords and organic site visits.
☐ Research on current benchmark trends and audience preferences.
☐ Optimizing landing pages for search engine optimization.
☐ Performing ongoing keyword research including discovery and expansion of keyword opportunities.
☐ Researching and implementing content recommendations for organic SEO success.
☐ Monitoring daily performance metrics to understand SEO strategy performance.
☐ Generate, edit, publish and share engaging content daily (e.g. text, photos, videos).
☐ Develop and implement link-building strategies.
☐ Research and analyze competitors' strategies.
☐ Total 15 Pan India Projects that I manage individually, Some of them are as follows:
www.bedchambers.in
www.medicityapartmentsgurgaon.com
www.bedchambersservicedapartments.com
www.theservicedapartments.com
www.bedchambersdelhi.in
www.bedchamberspune.in
www.bedchambersmumbai.in
www.bedchambersgurgaon.in

PPC CampaignsSEOContent CreationLink BuildingDigital Marketing

Infinite it solutions

Digital Marketing Executive

Jul 2019 – Jan 2020 · 6 mos · Gurugram, Haryana, India · On-site

Strategically implemented advanced SEO techniques to significantly
enhance keyword rankings and increase organic site traffic.
Successfully managed and executed digital marketing projects for
international clients in Australia, UK, and USA.
Conducted in-depth research on current industry benchmark trends
and audience preferences to inform marketing strategies.
Optimized landing pages through meticulous SEO practices, resulting
in improved search engine visibility and higher conversion rates.
Performed continuous keyword research, identifying new opportunities
and expanding existing keyword portfolios to drive targeted traffic.
Developed and integrated comprehensive content strategies aimed at
achieving sustainable organic SEO growth.
Monitored and analyzed daily performance metrics to refine SEO
strategies and ensure alignment with business goals.
Created and disseminated engaging and diverse content (e.g., text,
photos, videos) across various digital platforms to enhance brand
presence.
Designed and executed robust link-building strategies to improve
domain authority and search engine rankings.

SEOContent StrategyKeyword ResearchLink BuildingDigital Marketing

Asaan

Digital Marketing Executive

Mar 2019 – Jul 2019 · 4 mos · Gurgaon, India · On-site

☐ Helped the marketing team to follow up and improve the digital marketing strategy.
☐ Wrote content for the company’s website on daily basis.
☐ Handled On-page & Off-page SEO with a unique strategy.
☐ Worked on social media accounts (Facebook, Twitter, Instagram, Pinterest, etc) of different countries (Kuwait, UAE, Saudi Arabia).
☐ Created optimized social media content on regular basis.
☐ Created new coupon codes & offers to generate more sales and revenue.
☐ Projects:
kw.asaan.com
ae.asaan.com
sa.asaan.com